That's a really good one, Ryan. So, first I'll say that the example we gave, the Genpact example, Genpact creating their own AI academy, we're seeing that type of scenario play out in a number of our engagements. Another one is, just to give you a little bit more color and bring this to life, Emirates Integrated Telecom, Middle East, I think this is one of the first large organizations in the Middle East has developed their own version of an academy. They call it TechUp. And they partnered with us specifically to up-level the AI literacy in the organization with respect to chat GPT. And a key component of that was being able to validate that there are employees that acquired those skills through our validation capability. Now, they started with tech skills first and they're in the process of putting the plan in place to expand to management, leadership, coaching, and then the sales organization. So, although it may feel like, and you're doing some market tests and touch points, that a lot of organizations, and they are, are in the exploratory stage, there's also the progressive organizations that are much beyond that. They're moving. And we believe that those are the organizations that are truly going to get a leg up and have the ability to distance themselves in their category. And so, again, we're enabling that and, our content and the focus we're putting on enabling our customer success organization to help these companies develop the right strategy in addition to the platform that we provide. It really is one of the key components because, Ryan, the platform without the strategy, most organizations don't know how to do this, right? They're looking for, from us, they're looking for as much of the strategic value and insight in terms of how to think about developing, a capability around AI in their company as much as they are the platform to do it. And we've invested heavily to enable our customer success organization to provide that strategic level of service and support up front to enable the organization to get comfortable with making that investment, starting that transition. So there's a lot that goes into it. You're absolutely right. And we've made some big investments and we'll continue to make those big investments to help organizations take that step. And the ones that have, are already starting to reap rewards as a result. And we're doing that ourselves, by the way, right? We put everybody in our organization through a boot camp. And, a lot of the progressive companies are doing just that.