Scott Kirby
Analyst · Sheila Kahyaoglu from Jefferies
I'm going to start it and then turn it to Andrew for the more tactical answer, but I'm going to take a bigger picture, I think, more strategic approach to the question. And I'd start by saying, we've been at least trying to tell you over the last several years, how we thought the industry was developing the strategy behind United Next, and since everything that we've said and that has worked, but it hasn't resonated. So I'm going to try a different approach today. And really what is happening and there's a couple of airlines that have what I'm describing. But what has happened is we have -- the industry has structurally changed and United and at least one other have essentially a moat around our business now that never uses it before. The moat, by the way, to be clear, is a moat that is based on having a better proposition for customers. We have a better product, we have a better network, we have a better loyalty program and they choose to fly us. And what makes it unique? Other airlines can have a piece of that, but what makes a couple of airlines unique is we have great products, we have great service, we have a global network, it's hard to replicate. We can get you to Singapore, two destinations in New Zealand, three in Australia, Cape Town, Marrakesh, [indiscernible] Paris and hundreds more. And we also have a great loyalty program, and the ability to go to the exciting aspirational destinations causes people to want to be a part of the program. And it's really sticky when you're doing it well and you are doing it right. But in the past, that moat was breached in two ways, two significant ways. One, there are a large segment of customers for whom change fees, trumps everything else, particularly small business travelers, what I call domestic road warriors. And when we had change fees and we had a large competitor that didn't they would choose that large competitor. Even though all of our advantages may have existed, the change fees trumpet. It turns out that segment of the traveling public appears to be even larger than I appreciated. And we're now winning them because our natural advantages win. So we've closed off that breach. The second breach that we had was for price sensitive customers who want a disaggregated price, and that took us time to repair that and to address that and to create a product for those customers. But there's two things that we had to do. One, we had to create a great Basic Economy product, which we've done. But secondly and maybe more importantly, we had to have higher gauge. We had to be able to sell those seats profitably and in meaningful numbers in order to make that product real and make that competitive and to seal up that breach. And we have now done those two things. That is a huge part of what United Next was about. And those are structural changes. The moat that I described where we have great service, we also have a great global network, which leads to a great loyalty program is structural and it is permanent. And to your point about is this temporary or is it going to go on for? This is the new normal. There's a couple of airlines that are in this category, we're the highest margin airlines now. That is going to be the case going forward, because this was a structural change, no longer theoretical, this has happened. Andrew?