Kevin Plank
Analyst · Jefferies. Your line is open
Thanks, Lance and good morning everyone. On our last call we spoke at length about our strategy of getting big fast and the rapid expansion of our business to gain scale. Scale and innovation product, sport categories and global footprint. All gear helping us to become one of the world's largest athletic brands. We also detailed some of the operational inefficiencies as a direct result to this growth, including an inconsistent go-to-market process, change management related to shifting toward a category based construct. In the mix match in our cost structure that was built to support the expectation of being a much larger company by 2018. These issues along with some macro challenges in the North American market including retail consolidation, changes in consumer preference and intensified competition, created a tough year for our company in 2017. It was tough, but also an opportunity to begin the work to transform ourselves into an operationally disciplined organization, capable of supporting the powerful global brand that is Under Armour. Over the past year, we've made strategic and proactive decisions to advance our systems, reset our structure and recalibrate our leadership in an effort to simplify our go-to-market address our inefficiencies and utilize the scale and infrastructure we built to better serve our consumers and retail customers. As we slowdown to speed up and simplify everything we do to become smarter, faster and stronger, our team is collaborative, humbled and hungrier than ever. Today, we reported our fourth quarter and year end 2017 results, relative to where we are in our journey in the offensive and defensive strategies we're employing, let's take a moment to review some full year highlights, which were fairly in line if not a little better than the outlook we gave in our last call. Revenue was up 3% to $5 billion. Our wholesale business was down 3% and DTC revenue was up 14% driven by low double-digit growth in our own stores in a high-teen increase in our e-commerce business. In total, DTC represented 35% of our global revenue for the full year. By region as expected, North American revenue was down 5% and our international business was up 46% driven by continued strong growth in EMEA, Asia Pacific and Latin America. Having crossed the $1 billion mark, so could quadrupling in the past three years at 22% of global revenue, the size and scale of our international business is on the freshness of being able to deliver more meaningful return on the large investments we've made over the past several years. By product type, full year results for apparel, footwear and accessories were also in line with our outlook up 2%, 3% and 10% respectively. Full year gross margin was down a 140 basis points to 45%, a decline due primarily to inventory management initiative and heavily promotional environment that we operated in North America throughout much of the year. Looking at SG&A we continue to be challenged by highly committed cost structure and asset for over past few years when that levers mathematically even higher due to the change in our top-line trajectory. In 2017, our SG&A spend was up 14%, which was 41.9% of total revenue. The fact that there is a four in front of this ratio is unacceptable to us and we are working to address it as quickly, efficiently and as brand right as possible. In this respect, we're making progress. SG&A dollars were up 22% in 2016, they are up 14% last year, respected fee up at a mid-single digit rate in 2018. So over the three years stack we'll basically have the growth rate percentage each year. In short, it's very difficult to unpack five years of investing to scale in just five quarters. But, we are completely committed to improving this ratio toward industry best practices. In addition to SG&A across the whole business we are working to engineer additional areas for longer term leverage. Last year we announced a $140 million to $150 million restructuring plan intended to help better align our resources against our biggest long-term growth drivers. For the full year, we recognized a $129 million of pre-tax charges under that plan. After going deeper, broadening our scope and recalibrating our leadership with even greater financial discipline, we've identified additional opportunities to improve our operations. Accordingly, our board approved expanding our restructuring efforts to include approximately $110 million to $130 million of additional charges expected to be recorded in 2018. Dave will provide more details on the 2018 plan later. So to finish at our 2017 results, adjusted operating income of $157 million and adjusted EPS of $0.19 were also in line with our outlook. In summary, 2017 was a year we reset and reorganized our business at a level and pace unlike anything we'd ever executed. To finish out the year in line with the outlook we provided in October should be taken as an indicator there are actions that we're going to take hold and our efforts of putting the brand in a much healthier position to move forward. In 2018, we are anticipating more stable operating environment for Under Armour. The year that should financially prove to be similar to 2017 and that's perhaps for the similarities end, because within the context of further strengthening our foundation during this fiscal year, we are constructing our long-term operating model, cauterizing the strategies to support it and architecting precisely how we will ensure a more consistent predictable path to deliver long-term value to our shareholders. To caps on these efforts we're working toward an Investor Day in the second half of 2018 that we'll be announcing soon. At this inflexion point, there are two simultaneous connected efforts that we are working on an operational transformation and our long-term strategy. Patrik will give more detail about our operational transformation, but at the highest level there are currently several major initiatives that we are tackling with the goal of putting the consumer first, simplifying our operations and driving sustainable, profitable growth. With respect to our long-term strategy, the position strength and creativity of our brand is job 1. To support this, there are four foundational pillars that have served and will continue to serve to fuel the brand through Under Armour's unique personality and performance based point of view, product, story, service and team. So, let me start with product. In 2017, we moved to a category management structure to ensure that our understanding of athlete needs is central to everything that we do. We take deep athlete consumer insights and innovate to solve their problems and inspire them to push the boundaries of what is possible. In order to do this consistently to elevate innovation and be a product machine, we are completely reengineering our go-to-market by focusing on our design approach, revamping the process, counter and structure and prioritizing being premium at every price point all within the consistent margin structure. Much of this process began at the first half of last year and with the 12 to 18 month lead time; we've already begun to see some success with product like our ColdGear Reactor and Unstoppable apparel collections. In the carry for speed 2 and UA Hovr Phantom and Sonic running shoes that we just launched just a couple of weeks ago. Second is all about bringing product to life helping globally relevant stories and connecting through social platform supported by go-to-market approach that promotes growth and scale. In 2017, we were a loud company and quite brand. In 2018, our plan is to be quite company and a loud brand. Getting to that point is our Hovr launch. Starting with strategic seating thus fall to the release this month in the ongoing efforts throughout this year, you will see and hear a lot about Hovr for marketing PR and social to athlete, pacemaker and consumer touch points, the saturation of this effort has created a significant amount of buzz for our third cushion platform which joins Charged and Micro G. Through a combined product and story lens Hovr is a fantastic example of Under Armour firing on all cylinders. As a product, Hovr is an Under Armour DNA tri-sector of style, performance and fit. And from a story perspective without comparison, the story telling that supported around UA Hovr is the largest and most comprehensive campaign that we've ever done on a global basis and this is just the beginning of some of the amplified story telling you'll hear from us in 2018. Next about is service, and putting our consumer athletes at the center of everything we do, always from start to finish and back again. No exceptions. Constantly serving our consumer athletes whenever and wherever they choose to engage our brand. As we elevate our gain and validate some of our assumptions along the way, while digging it even deeper to truly understand the consumer decision journey. I believe that our perceived short-term weakness, our focus on athletic performance will ultimately prove to be our greatest long-term strength. Our product must of course drive style, but we will continue to invest in being an authentic athletic performance brand, that's us. This focus along with global operational discipline will ultimately ensure we are able to deliver a seamless consumer and customer experience time and time again. And finally our team, the DNA that fuels the bones, muscle and blood of Under Armour is our people. It's been a tough year in this team; our team is resilient and ready to win. The best part of my day is walking the halls connecting with the teammates that are building this company from the Rookie cost center teammate to the season industry veteran. From Portland, Austin, San Francisco and Hong Kong to Amsterdam and New York and Baltimore, we are single minded in our passion, purpose and commitment that articulates through our new mission statement which is Under Armour makes you better. That means in every way we connect through the products we create, the experiences we deliver and the inspiration we provide we simply make you better. In summary, we see you and we hear you, know that we're heads down stabilizing, prioritizing, executing making measured incremental progress for the company we know we can be. It takes time which can certainly be challenging on both sides externally and internally. Yet we have the patience, plan and fortitude to see this through methodically and successfully. And with that, I'll turn it over to Patrik.