Kevin A. Plank - Under Armour, Inc.
Analyst · Evercore ISI. Your line is open
Thank you, Lance, and welcome to our team. As many of you know, Lance has exceptional experience in our space, and we believe that his leadership along with Carrie Gillard will enable us to further strengthen and better communicate our story moving forward. In addition to our earnings results this morning, we also announced that Chip Molloy has decided to leave Under Armour for personal reasons. With this marking Chip's last call, I'd like to say thank you and wish him well in his future endeavors. Chip will continue to serve in an advisory role for a period of time. Dave Bergman, our Senior Vice President of Corporate Finance, has been named as our acting CFO effective February 3. With more than 12 years at Under Armour, Dave has incredibly deep experience across multiple senior roles within the core financial functions of the company. The board and I have high confidence that he is exactly the right person to provide continuity, and ensure no disruption to our operations. And with that, good morning everyone. 2016 was a strong year of performance for Under Armour. We marked our twentieth year in business. Added sports marketing assets like Cal Berkeley, UCLA and the Southhampton Football Club in the English Premiership. Announced a new relationship with Major League Baseball. Debut the Under Armour Sportswear collection, gained incredible brand visibility at the Rio Olympics with U.S. gymnastics and Michael Phelps. Approached 200 million users in our Connected Fitness community, and hit $1 billion in both our footwear and women's businesses. These are just some of the outstanding accomplishments that we had in 2016 that we're fiercely proud of as a brand. However, 22% topline growth driven by a 15% increase in apparel, more than 25% growth in our DTC business, and 50% growth in footwear doesn't describe the whole story and shapes the way the year played out for us, specifically our fourth quarter. While it's certainly not new news, throughout 2016; bankruptcies, channel dislocation and destocking combined to disrupt the overall North American retail landscape. We're still a very young company internationally, and 85% of our global revenue comes from North America. So a large exposure, but with 63% growth, we have momentum toward greater global balance. Before diving into what happened in the fourth quarter, I think it's important to level set using our last call. When we spoke with you in October, through the first nine months of the year, we were on track to hit our full year targets. We had just come off a very strong back-to-school selling season where we saw momentum in the Under Armour business, despite some challenges in the market. Following the liquidation of a major partner, we believe that lost market share would be absorbed by other parts of our business and saw signs to that effect throughout the year. And as we looked out to the fourth quarter, we were bullish in our assumptions, based on a long-standing history of auto replenishments, and at higher full priced cold weather product and DTC traffic built-in. So first, I'd like to explain a few things. What happened, what we learned, and what we're doing about it? So let's start with what happened. In the fourth quarter, slower traffic caused significant promotional activities earlier, deeper and broader than expected. This commoditized some of our more basic core product that had previously sold through for us in years past. This, in addition to higher demand for more lifestyle silhouettes caused us to be out of balance with our assortment. So we lost top line volume as we work to adapt through our mix and pricing. Now to be fair, we did comp positively in the quarter in both our retail stores and our e-commerce channel, but ultimately the result was below original plan. There was also lower channel recapture of bankruptcy volume that we had expected as pricing came down in the points of distribution that we serve. And finally, we say out of balance with our cold-weather product assortment that was on the floor, which in years past have been able to absorb through full price sales. So what have we learned? We learned there's a greater opportunity for better differentiation among our basic core product to better cut through the noise. We learned that our segmentation strategy could be sharper, that being premium at every price point and having the right product for the right consumer at the right time is the price of admission. And we learned that when we play in a discounted environment, we can drive volume, and win, but the role both we and our retailers expect us to play is as a premium full price brand. We were also validated by the fact that as our strong portfolio of footwear, international and DTC growth engines scale, we will be better positioned to deal with imbalances like this going forward. We know that we own this. So what are we going to do about it? We're working to evolve our selling strategy to better align with what consumers want, with what consumers need. Tacking our 2017 assortments to ensure that our largest volume drivers are in better balance with fresh, new product on the floor at key points in each season. This is our merchandising functions' key priority for the year. This means amplifying our agenda for newness and innovation at every price point as our partners expect Under Armour to be the premium brand of choice in their stores. We're also accelerating our lifestyle product offering to capture broader demand, and we're working within our new category management structure to be better merchants and closer to our consumer. All this said, we have a responsibility to perform every quarter. We have an imbalance due to the function of our extreme growth that we see as a massive opportunity at its core. We understand very clearly the root causes and reasons behind this imbalance, are humbled by it, and as the fastest-growing brand in our sector over the past 20 years, absolutely have a pathway through it to emerge even stronger going forward. And it's a pathway based on a record of success, a dedicated and talented management team, incredible brand strength, and a smart and diversified growth strategy. And with that, I'd like to take a few minutes to underscore the strength of our business strategy and reflect on our thinking around the current environment and our largest growth opportunities going forward. I want to be clear: our growth story is intact. Our brand is truly stronger than it's ever been, and we are actively managing our growth. We are in command of the things that we can control, and yes, operating in an environment with many things that we can't control, but what you won't from us today are excuses, hope-based expectations or complacency. But you will hear about the deep foundation we built for growth, and the confidence that we will capitalize on our competitive advantages. Moreover, while we will continue to optimize our business and demonstrate prudent investment, there is no change to our growth strategy or investment thesis which remains laser-focused on delivering sustainable, profitable growth and creating value for our shareholders. The investments we've made and continue to make in talent, architecture and systems from SAP's enterprise resource planning platform, Connected Fitness and our merchandising capabilities. Two, our move toward category management in 2016; the addition of DCs, or what we call at Under Armour distribution houses, and supporting the incredible growth of our international business. These are the investments, the backbone of a $5 billion company building a $10 billion infrastructure. Very rapidly, we delivered industry-leading innovation, significantly accelerated our footwear business, expanded our direct to consumer channel, broadened our global wholesale distribution, grown our lifestyle offering and have gained strong traction in our international business. And these efforts are paying off. In fact, we've over-delivered against our own expectations in these strategic growth areas, including a 31% five-year revenue CAGR for our DTC business, 41% for footwear, and 53% for our international business. Importantly, each of these areas grows by keeping our consumer centrally aligned with our business and evolving our organization and capabilities along with them when, where and how they train, compete or express their own individuality. We continue to strengthen our foundation and capacity to meet their demand. Being a growth company means that we're in a constant state of evolution. In 2017, we will remain on offense by continuing to invest in our fastest-growing businesses and leveraging our unique strengths and competitive advantages, and we have a lot of advantages: innovative product, brand strength, a broad base of premium sports marketing assets, unparalleled consumer connections and a strong, strong management team. Staying on offense, however, does not mean growth at any cost. It means striking an appropriate and responsible balance for the health of the brand in the near and long term. In the near term, we expect to add about $600 million in revenue this year, but based on all the factors we experienced in the fourth quarter and looking toward 2017, we expect operating income to be down by about $100 million. So the natural question is, why? Why is operating income going backwards? That is what we believe to be the near-term cost to ensure our path to becoming a $10 billion brand. So let me explain why it's important to pay this price now. First, operationally. Given lower than anticipated revenues, while we are immediately taking measures, we can't reduce our SG&A spend enough in the near term to match our revenue opportunity for meaningful impact in 2017. Second, strategically. We believe it's critical that we maintain our investments in innovation in our footwear, international and DTC to ensure we reach the opportunity that we see for these businesses. Again, that doesn't mean we're investing with disregard to the bottom line, but instead we are making a strategic choice to take advantage of this environment to position ourselves to lead within our industry, build a stronger company, and safeguard a pathway toward more consistent future value for our shareholders. Over the last 20 years, Under Armour has experienced tremendous growth. As our product diversification and geographic and retail expansion strategies continue to gain critical mass globally, our business has gotten more and more complex. In my office here in Baltimore, I keep white boards. I use them as a way of organizing my thoughts, ideas, business plans and strategies. And recently with all the things written on them, I cleaned them all off, and I wrote just one phrase: make UA simple. And that's just it. As we pass through $5 billion on our way to $10 billion, we must get better, faster and smarter at what we do, why we do it and how we do it. And in a way, that is simple and humble. So in addition to maintaining appropriate investments in our largest growth drivers, we have begun to work across all areas of the company to look for opportunities to calibrate, streamline and prioritize our business toward a stronger, leaner and more responsive organization. In summary, our strategy positions us well to navigate the near-term challenges in our largest market while ensuring the underlying momentum stays squarely on track to drive consistent, profitable growth in our fastest-growing businesses to lift all boats in the harbor. Our goal is to take UA from a great brand with good operations to a great brand with great operations. We've got some work ahead of us, and we'll use 2017 to focus on increasing our operational discipline as we look to build out our $10 billion business. Now I'll turn it over to Chip and Dave to provide a deeper dive on the financials and our outlook, and then I'll come back with some closing comments after the Q&A. Chip?