Kevin A. Plank
Analyst · Bank of America Merrill Lynch
Thanks, Tom and good morning everyone. On our last earnings call in July, I spoke to the diversity of Under Armour, the diversity in having our revenues spread more evenly across product categories and geographies, the diversity in whom our brand is now reaching and the diversity in how we reach both our existing and new consumers across the globe. With revenues up 30%, Q3 marks our fourth consecutive quarter of total revenue growth of 30% or higher and our 18th consecutive quarter with revenue growth in excess of 20%. This consistent outperformance speaks to the continued strength of the athletic cycle that we have significantly helped drive over the past few years. But more importantly, it illustrates the Under Armour brand's ability to thrive beyond our core North American Apparel business and help feed our diversification. The best evidence of that is in the performance of our Footwear and International businesses over the first 9 months of 2014. We've detailed how we've continually invested in both of these growth drivers over the past few years, building the infrastructure needed to grow and adding talent to supplement the team. So we provided some detail that confirms return on the investments we've made in these 2 key growth drivers. Let's begin with Footwear. As we said in our release earlier this morning, our Footwear business grew 50% in Q3, while our International business was up 94%. In terms of the contribution to the overall revenue growth, Footwear and International have added nearly $200 million to our growth through the first 9 months of this year and together accounted for 35% of our total growth year-to-date. What's more encouraging than the actual numbers is the strength of the platforms we are building in these businesses that will lay the foundation for sustainable growth in 2015 and beyond. Let me talk first about our growth globally and the investments we are making in all corners of the globe. To reinforce our focus on building that global organization, I am dialing into this call today from our office in Hong Kong on 1 of 5 stops I'm making throughout Asia as part of our continued focus on bringing the Under Armour brand to that global audience. Whether it's visits to our newest retail doors in Chengdu, China, Tokyo and Singapore, or conversations with potential partners about next-generation technology, visiting these markets reinforces the opportunity that we have to grow the Under Armour brand. Ensuring we bring the right balance of Under Armour culture and international experience to our global leadership team has been a major focus for me over the past 24 months. We've done a great job of using our own team to build and establish the Under Armour culture in any market we do business in, especially Europe and China. We believe this process enables us to appropriately establish the Under Armour culture outside the U.S., then transition in a level of industry experience that will help accelerate our growth in these critical markets. So first, in Europe, where we began doing business back in 2006, our business faced challenges reaching scale. So we placed Matt Shearer, who is running our business in Canada in market and he has helped stabilize and get our brand and business headed in the right direction. We are making great progress in key markets in Europe and we will surpass $100 million in revenue for the first time this year. With this stability in place, we were able to recently recruit industry vet Chris Bate, who brings significant on-the-ground expertise to our team in Europe, while Matt will continue to offer his leadership with the business back here in North America. And while the markets of China and Europe could not be more distinct, our strategy of balancing Under Armour culture and industry experience is consistent in these 2 geographies. In China, Kevin Eskridge, who originally helped drive our successful Outdoor business in the United States, has done a tremendous job overseeing the growth of our brand and retail presence in China. Our plan is for 2015 to bring Kevin and his experience in running our China business back to Baltimore where he can then influence our global perspective. As we transition homegrown talent like Kevin back to the U.S., we are bringing in Erick Haskell, who comes to UA with a strong sporting goods track record in Asia, especially China. Seeing how well our brand is being presented in these fast-growing markets outside the U.S. and knowing we are staying true to the culture of who we are as a brand gives me great confidence that we are building the foundation for a much larger version of what you see from us today. But to do so, we need to continually attract talent that brings experience and dimension to the organization. What I've learned in building Under Armour is that there is no substitution for grade-A people, and that bringing fresh yet experienced talent into the Under Armour brand is what will continue to drive our growth and goal of being the #1 athletic brand in the world. I mentioned our new leadership in Europe and China, but beyond that we've just added Kerry Chandler as our Chief Human Resources Officer, who brings 20-plus years of global experience from places like Christie's International, the NBA and ESPN. In her role, Kerry will help us continue to attract and develop our top talent. Additionally, at the board level, Karen Katz, the CEO of Neiman Marcus Group, has joined our Board of Directors. We look forward to Karen's perspective and experience as we continue to navigate our path in both global and omni-channel retail. So I'm incredibly excited about the terrific new additions to our team and very proud of the efforts that our current stable has made to help create what we've built to date. So turning to Footwear. We saw our third consecutive quarter of 30-plus percent revenue growth and expect to finish the year with a business over $400 million. We continue to gain traction in the large categories of running and basketball. And much like where we stand in our International growth curve, we are just getting started in Footwear. With the great reaction to our SpeedForm launch earlier this year, we are broadening the platform significantly in 2015. Next spring, we will see the launch of the SpeedForm Gemini with charged cushioning at $130 retail and SpeedForm Vent at $100 retail that features a super-lightweight and breathable material in the upper that was originally developed for our Apparel line. We are taking the SpeedForm technology developed for a single shoe into a broader platform that will enable us to reach a broader range of consumers and gain share on the shoe wall as well. In basketball, where we entered the business just 4 years ago, we're seeing double-digit sell-throughs with the $130 ClutchFit Drive Stephen Curry wore during the FIBA Basketball World Cup. Stephen will transition into his first signature shoe later this season, but you'll see us start to work the ClutchFit technology across our basketball assets, whether it's college programs like Notre Dame, St. John's or Maryland, and also over in China with the newest member of the Under Armour basketball team, Emmanuel Mudiay, who'll be playing in the Chinese Basketball Association this season and most likely the NBA starting the next. I love talking about our successes in Footwear, given the steep learning curve we know exists in the business. We are successfully making that transition from a company learning how to make great shoes into a truly disruptive voice in the global footwear market. We did it last year with the Highlight Cleat for football and came back this season selling almost 50% more at a retail price $20 higher than last year. With the mission of being #1 in every footwear category where we compete, we know we have a lot of work ahead as we surpass $400 million this year. We ultimately believe Footwear should be as big, if not bigger, than our Apparel business, and our momentum is helping attract the talent and develop the team that will help make that statement a reality. So we talked in our last call about the growth potential we have in the Women's category and the opportunity to reach a new consumer. We focused our second Brand Holiday this year starting in late July on Women's, and we realized within 1 day or 2 days after the launch of the Misty Copeland commercial that we had a game-changing campaign on our hands. The I WILL WHAT I WANT campaign, initially with Misty and later on with Gisele Bündchen, immediately struck a chord with women, with the 2 commercials generating over 13 million views across YouTube and Under Armour sites. It was difficult to turn on a TV or open a magazine in the United States without seeing the overwhelmingly positive coverage of the campaign. The campaign also gained traction outside the U.S., with Misty's appearance in Paris and Gisele driving interest in her home country of Brazil. The campaign drove tremendous traffic to our E-Commerce site, primarily women, 70% of which were new consumers to Under Armour. These consumers engaged with our brand and more than 350,000 of them downloaded the brand new I WILL WHAT I WANT app, our first effort into bringing the MapMyFitness technology into our brand communications. And while the reaction to the campaign was rewarding, more importantly, it struck a chord with women, resonating with her beyond the field, the pitch or the court. The success of the I WILL WHAT I WANT campaign positions us extremely well as we continue to build out the product and distribution to expand our reach from the female athlete to the athletic female. But even as we expand the reach of our brand to new consumers and geographies, we remain extremely focused on the continued development of our North American wholesale business. Under Armour is a brand built in America, no question. We will reach the $3 billion mark this year and still have more than 90% of our revenues coming from the United States. Our core Apparel business, the majority of which is sold through our wholesale partners, grew more than 20% for the 20th consecutive quarter. That's 5 years of consistent growth. So we clearly understand the value of protecting and growing that asset. And to that end, we're focused on continuing that growth streak by being better partners with our wholesale accounts in 2015. For Under Armour, that has and always will start with product, whether it's introducing our best base layer ever next spring, appropriately named Armour; or a more focused training assortment; or even expanding our lifestyle offerings, we will continue to bring innovation and relevance to these categories in exciting ways in 2015, as well as improve our speed to market. Beyond these steps, we are also laser-focused on improving our merchandising expertise, specifically as it relates to our wholesale partners. We've seen the benefit of this effort within our own Direct-to-Consumer and International channels. And we will enable our North American wholesale partners, including Dick's Sporting Goods, Academy Sports, Sports Authority, Hibbett Sports, Cabela's, Foot Locker and the Finish Line, as well as all of our key wholesale partners around the globe, to present distinct points of view on Under Armour within all their doors. It was almost a year ago that we announced our acquisition of MapMyFitness and the changes in landscape in the Connected Fitness space have been significant, with new entrants, new platforms and new technologies getting a lot of the press. Since the acquisition, we've focused our energy on 2 areas: Building the user base by making our platform the most accessible and productive in the space; and better understanding what consumers want and need in this next generation of Connected Fitness. On the first piece, we have grown our global Connected Fitness community from 20 million at the time of the acquisition to more than 30 million users today. That means we are averaging upwards of 30,000 people a day, with that number surging on peak days to over 50,000 joining the site. And with the progress we've had adding languages and product enhancement, our goal is to have over 100 million users in the next several years. These numbers clearly illustrate the opportunity digital provides Under Armour to reach our consumer in a fitness-focused environment. What's truly compelling to us is what that platform provides in terms of helping our users proactively manage their own health and fitness. We understand the opportunity is massive, and we will share our point of view on how UA plans to drive thought leadership to the entire Connected Fitness category starting in early 2015 at CES in Las Vegas. So to wrap it up, I want to talk about UA reaching the $3 billion mark this year and what that means for us going forward. Are we proud of the 30% CAGR, both top and bottom line that we delivered since going public 9 years ago? No question. But milestones just leave us thinking about what's coming and how we need to organize to become an even bigger and stronger brand. We believe that our brand is so much greater than the $3 billion we are projecting this year. Our International business will still be less than 10% of our total revenues for 2014 and we foresee a day where it is at least half our business. Footwear will be less than 15% of the business in 2014 and we can envision it can be larger than our Apparel business someday. Our Women's business, which is over $500 million today, is still less than half the size of our Men’s business, and we still believe it should be as big or bigger than our Men's category. The opportunity and appetite around the world for Under Armour is abundant, as I'm seeing firsthand on this trip, and we understand that great execution will be critical to our path to becoming the #1 athletic brand in the world. We will not stop investing in the talent, the infrastructure, the innovation or the product that will enable us to achieve that goal. We are very proud of our performance; however, we are just getting started. And with that, I'll turn it over to Brad.