Kevin A. Plank
Analyst · Goldman Sachs
Thanks, Tom, and good morning, everyone. At Under Armour, we don't spend a great deal of time looking in the rearview mirror. We are the athletic brand of this generation and the next. Our consumer, like at no other point in our lifetime, is focused on the next great product, the next great athlete and the next great story from our brand. And to better understand how we will deliver our story to this generation of athletes, we think our 2011 results illustrate how we continue to resonate with our consumers through product, communication and relentless innovation that makes all athletes better. So this morning, I want to cover 2 specific objectives for Under Armour in 2012. First, how we will continue to move beyond our core compression heritage, while maintaining the most authentic and profitable position in that space. And secondly, how we are leveraging that premium brand position to greatly expand our addressable markets. So first, a quick look at the 2011 scoreboard. We saw revenue growth for the year of 38%, our strongest growth since 2007. We added over $400 million in revenue in 2011, essentially doubling the size of our business since just 2007. And importantly, we leveraged that strong revenue growth despite gross margin pressure to deliver operating profit growth of 45%. Our apparel business remains a key growth driver for our brand. And 2011 is a shining example of our ability to consistently expand our reach in this most critical piece of our business. We grew apparel revenues 31% this past year after growing it 31% in 2010. But my focus this morning is not as much on those impressive numbers as much as it is on the makeup of that growth. We are a brand that was founded on compression, and we are the market leader there. Equally important is that we continue to maintain our premium position in compression, both from a performance and a pricing-integrity platform. But as we laid out in our Investor Day last June, we are now in a strong position to also focus our resources beyond the compression category. And I'm very proud to say that 2011 was a great illustration of our team taking a strong step outside the compression category and bringing our brand of innovation to a much broader audience of athletes. Our biggest and most successful initiatives in 2011 were not about tight-fitting baselayer products. Instead, they are about our ability to bring Under Armour's brand of innovation, the one that changes the way an athlete views a product, to that broader audience we've discussed. Charged Cotton. No question, the compression market is our heritage. A category that we originated in '96 and has now become a staple in the athletic apparel business. It's not that we didn't like cotton, we just didn't like the way that it performed. So we did something about it. And in 2011, we redefined what athletes have come to expect from their apparel. We see Charged Cotton as a path to nearly quadrupling our addressable market to include the entire $12 billion active use market and help grow the lines of a much larger $58 billion activewear market over time. So while we have built a $1 billion apparel brand largely on synthetic compression products, the path forward will have a materially different feel to it. So knowing that our consumer is keenly focused on next, we quickly brought the next innovation in cotton to market with the introduction of our Storm product. Storm is truly the next generation of casual outerwear. We've taken the classic cotton sweatshirt with its heavyweight feel and made it water resistant, so water rolls right off. By reinventing the hoody, we again make our brand more accessible to a broader audience of athletes. A few more examples of us taking Under Armour innovation to new levels, like E39, the true star of the 2011 and upcoming 2012 NFL Combine. Yes, it's a compression garment, but the story was not just the fabric but how the electronics in the shirt measure your body in a new way, including horsepower and g-force, as well as heart and breathing rates, a product we will be bringing to market shortly. And Charge RC, a lightweight running shoe with the true Under Armour DNA and a great statement about who we are as a footwear brand, with both its materials, fit and $120 price point. In each of these examples, we are taking the Under Armour DNA and creating new avenues for growth and new access points for our brand. When we started Under Armour, it was with the simple goal of keeping athletes cool in the summer and warm in the winter. We are now building another level of foundation for our brand through initiatives like redefining the hoody and making cotton more functional for the athlete. This broadening of our reach not only enables us to round out our portfolio from the standpoint of both materials and silhouettes, but it puts us in position to consistently take a greater share of the athletes' closet. So our results speak for themselves in 2011. We successfully leveraged the heritage of our compression product to enter new markets and bring the brand to new consumers. In 2012, our innovation agenda will be equally robust, and we will continue to widen our access with continued investment in our direct consumer business and appropriate expansion of new channels that aligns with our broader assortment. On the apparel innovation front. We will be launching in March our revolutionary ColdBlack technology that reflects the heat of the sun, so athletes feel cooler when they are training, competing or on the go. ColdBlack effectively moderates heat to make it feel like you're wearing a white tee even though it's a black tee. Its deepest impacts will be felt in our golf and run businesses in 2012 and will expand from there moving forward. You will also see an accelerated cadence around newness and innovation on both our Men's and Women's baselayer businesses, leveraging new fabrication, technology and design to drive this category to the next level. In footwear, we will maintain the momentum we saw in 2011, with the debut of a new midsole technology that targets the lightweight category with an Under Armour point of view on structure. While the Charge RC was designed for faster, lighter athletes, this new shoe was built to support every athlete, at every size and at every level. It will incorporate visible, structural technology that makes our point of view clear and resonates with the consumer. We have yet to build our defining product. And we feel that there is good reason to believe that it may very well be this shoe. As we indicated on our Investor Day, growing our Underwear business is a major 2012 initiative for us. We will add over 500 Underwear doors throughout select department stores during the year, starting with 250 doors in Macy's this spring. We're focusing our initial distribution around metro centers. And to build brand awareness through this channel, the face of our campaign will be Heisman Trophy winner, NFL #1 draft pick, and now Pro Bowler, and my vote for Rookie of the Year, Mr. Cam Newton. Combined with our expanded product assortment and the growth we see in our existing channels, we believe this program will help bring new consumers into the brand and accelerate our growth in this category. And while we remain focused on bringing new innovations to market, we have other 2012 initiatives, including a bigger push into graphic tees through our cotton product, new cap [ph] fabrication for our entry-level tech tees and generally stepping up the cadence in innovation across our core apparel line. But as I mentioned in discussing our Underwear initiative, we'll expand into appropriate new channels that align with this broader assortment and meet our consumer where they shop for that product. In 2011, we added greatly to the presentation of our brand at retail through the expansion and improvements in our Direct Consumer business. And we'll continue to grow this channel in 2012. Both our e-commerce platform and our Factory House stores saw outstanding growth in 2011. We initiated a major upgrade to ua.com in the fourth quarter, and we'll see ongoing improvements to the site this year. We're able to merchandise the full breadth of the UA product line through our site, and we believe that it is critical as new consumers are introduced to the brand every day. With our expanding brand presentation at key retail partners in our sporting goods, mall and specialty channels, we are able to tell a rich product story and communicate our performance position. So before I pass it over to Brad, I want to reiterate how we remain focused on what our consumer wants next and continue to bring it to them in unexpected ways. We did that in 2011 with the football uniforms we built for the University of Maryland. Our consumer wants what they've never seen before. And these uniforms are a great example of how our product and design innovation can bring attention to our brand beyond the football field and create awareness, not just on ESPN, but across the wide spectrum of medium where our consumer lives. Through social media and PR, we were able to amplify the original story and create that high level of awareness without spending huge advertising dollars. We also began our dialogue with the basketball community through our "Are You From Here?" campaign, the one that basketball -- one basketball publication called the best ad campaign of 2011. Starring athletes like Brandon Jennings and rising NBA rookies Derrick Williams and Kemba Walker, we were able to tell the story of Under Armour basketball in a surgical and a viable way, and begin to build the authenticity that has helped power us in football and baseball. We have built tremendous brand equity with the athlete and have truly begun building a foundation with new consumers and new technologies. That focus on new in 2011 resulted in top line growth of 38%. We are fortunate to be in position to control our own destiny as a brand. The categories and geographies that we enter, the distribution in which we choose to expand, the partnerships we form with great teams like Tottenham Hotspur in the English Premier League, and elite athletes like my vote for Super Bowl MVP, Mr. Tom Brady. These are all decisions we may make based on protecting and growing the premium nature of the Under Armour brand. We made great progress in 2011 in expanding our reach, and we're confident in taking that next step outside our core to drive growth in 2012. And with that, I'll pass it over to our CFO, Brad Dickerson. Brad?