Kevin Plank
Analyst · Canaccord Genuity. Your line is open
Sure. So if you kind of walk from our 2014 a 32% top line growth to our 22% guidance for 2015, I think, the first place you have to look is our international business, which grew 96% in 2014 and that really included a lot of new launches into new markets like Brazil, Chile, South East Asia and the Middle East. Most of those launches happening more from the middle of the back half of the year. So although we still anticipate very, very strong growth in our international businesses we will be comping those market entries, year-over-year. In addition, on the international side the foreign currency, the strengthening off the U.S. dollar, I mentioned in my prepared remarks the 1% decline in revenue just from the last 90 days activity in foreign currency for the full year is a two percentage point growth head with the strengthening dollar, full year year-over-year for us. So if you take both of those factors, the international business comping those market launches and the impact of the strengthening dollar, we probably have more than half of the walk down from 32% to 22%. On the North America side, obviously, we have this planned deceleration of our factory house growth, we’ve planning for over the course of the last few years. We talk about adding less new doors and focus more on square footage growth. So although we are focusing on square footage growth that that square footage growth year-over-year, as you saw in Q4, also it declined in 2014 from 2013. It will be declining throughout 2015 compared to 2014 also. So that’s another factor that’s really kind of driving us down. And on the wholesale side, I have always been pretty clear and I am going to take a look at the information I have today, when we give our guidance and forecast going forward. And obviously, we have our Q4 results in, but the data point that I don’t have today for the back half of 2015 is all of our bookings and orders on the wholesale side, specifically again in our largest business, which is North America wholesale don’t have those booking in for a good part of the back half of the year, especially the fourth quarter. So obviously, taking a cautious approach to our forecast and from that aspect based on the sector we don’t have that data in place right now.