No large changes at versus what we have seen last year, if anything, I can probably report that what we are hearing from travel partners is that while last year was a year where in particular, Americans wanted to venture out, wanted to travel more internationally, wanted to go to more exotic destinations. They are now seeing increased demand for staying closer to home.
So in general, more interest in vacations in the U.S., less interest in exotic vacations. And also we are hearing that generally, people are looking for vacations and trips where they can just relax and recover. So I would say 2023 seemed to have been the year of activity, and now 2024, maybe one where we are seeing more trend back to the vacations being trips that are just really allowing people to recover, relax and come back home refreshed.
One thing we are seeing, by the way, with our paid membership, and this is, of course, one of the reasons why we moved to a club model is now that we are indeed what the industry is calling a closed user group, which means not everyone is a Travelzoo member. Only those who are joining who are paying are Travelzoo members, offers the travelers who are not open to the public any longer. It's not sufficient to just enter an e-mail address and purchase that offer.
Now that we're in that state, we are seeing that we can source better offers. We can source offers from companies that we didn't work with before. Why is that? Since you know quite a bit about the travel industry as you probably know that price parity is a very important issue, particularly for hotels, particularly for cruise lines.
So hotels don't want to show a different price, a lower price, a better offer to the public. Now, however, that Travelzoo is a club, and only those who are in can see these offers, we are obtaining better offers and that in return is making the Travelzoo membership more valuable, more attractive, and that's going to be the component of what's going to drive the growth in membership and paid memberships going forward.