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Travelzoo (TZOO)

Q2 2014 Earnings Call· Thu, Jul 17, 2014

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Transcript

Operator

Operator

Good morning, everyone, and welcome to the Travelzoo Second Quarter 2014 Financial Results Conference Call. At this time, all participants have been placed in listen-only mode and the floor will be open for questions following the presentation. Today's call is being recorded. Before introducing it to your host and beginning the Company's presentation, the Company would like to remind you that the statements made during this conference call and presented during the Company slides are not statements of historical facts and constitute as forward-looking statements and are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Actual results may vary materially from those contained in the forward-looking statements. Factors that could cause actual results to differ materially from those in the forward-looking statements are described in the Company's 10-K and 10-Q and other periodic filings with the SEC. Unless required by law, the Company undertakes no obligation to update publicly any forward-looking statements whether as a result of new information, future events or otherwise. Please note that the call is being webcast from the Company's Investor Relations Web-site at www.travelzoo.com/earnings. Please refer to Company's Web-site for important information, including the Company’s earnings press release issued earlier this morning along with the slides that accompany today’s prepared remarks. An archive of the recording of the conference call will be available on the Travelzoo Investor Relations Web-site at www.travelzoo.com/ir, beginning approximately 90 minutes after conclusion of this call. Now, it’s my pleasure to turn the floor over to your host, Chris Loughlin, Travelzoo's Chief Executive Officer. Sir, you may begin.

Christopher Loughlin

Management

Thank you, operator, and good morning and thank you for joining us today for Travelzoo's second quarter 2014 financial results conference call. I'm Chris Loughlin, Chief Executive Officer, and with me today is Glen Ceremony, the Company's Chief Financial Officer. Glen will walk you through today's format. Over to you, Glen.

Glen Ceremony

Management

Alright, thank you, Chris, and good morning everyone. For the format of today’s call, I will review our second quarter financial results and then Chris will provide an update on our strategy. Thereafter, we will open the call for our question-and-answer session. Now, please open our management presentation which is available at www.travelzoo.com/earnings, to follow along with our prepared remarks. Slide 3 provides the key financial highlights for the quarter. Our revenue for the quarter is $36.9 million, down 11% year-over-year due to Search and Local revenue. Our non-GAAP earnings per share this quarter was $0.30, which is lower than the prior year period due primarily to lower revenue, a higher effective tax rate and investments in our hotel booking platform. Our subscribers grew 3% year-over-year along with continued mobile app downloads. Slide 4 highlights our revenue by segment. Revenue in North America was $25.2 million, representing a year-over-year decline of 17%. In Europe, revenue was $11.7 million, representing year-over-year growth of 6%. In local currency, Europe revenue decreased year-over-year by 4%. The next two slides cover further detail of our North America and Europe segments. Slide 5 shows that North America year-over-year revenue decreased by $5 million, $2.1 million was due to our planned reduction of Search product marketing spend, $1.7 million was due to lower voucher sales for Local, and the remaining $1.2 million was due to travel. Our travel revenue was impacted by lower voucher sales for Getaways, hotel fixed fee placements and lower spend by some advertisers including certain online booking engines and tourism boards. In addition, there is some delayed revenue recognition on hotel deals running through our booking platform, which Chris will speak about in more detail later. On Slide 6, the Europe year-over-year revenue increase of $800,000 was due primarily to a 13%…

Christopher Loughlin

Management

Thank you, Glen, and hello everybody. Let's start on Slide 14 where the chart in the center explains our strategy. On the x-axis, you can see that we're growing our audience and on the y-axis we're increasing our revenue per subscriber over time. We're confident in our long-term opportunity and we're currently making investments to drive future growth. Our current investment strategy falls into two areas. First, we're investing in audience growth, not just by expanding our traditional e-mail customer base, but increasingly we are adding Facebook fans, Twitter followers, and importantly, mobile downloads. And second, we are investing in product development. We are reengineering our products to allow users to easily search for what they need, where they need it and when they need it, and our focus is primarily on mobile and hotels. So let's turn to the next slides to review how we are doing. On Slide 15, you can see that over time, audience growth has been a key driver of our revenue growth. In the quarter, we added 130,000 net new e-mail subscribers, 275,000 app downloads, and 50,000 social media followers. We believe that by growing our audience further, we can continue to grow our revenue, as demonstrated on the left. We are pleased with our progress in mobile. We continue to see the percentage of users accessing Travelzoo from a mobile phone increase. In the U.K., mobile traffic exceeded desktop in certain weeks of the quarter and click-through rates in our new photo e-mails or photo-driven Top 20 are higher on mobile phones. We also saw that local deals purchases increased through mobile phones, largely due to the fact that we have more deals available. This quarter, almost a quarter of all local deals purchases were made on the mobile phone compared to 15%…

Operator

Operator

(Operator Instructions) Our first question comes from Ed Woo of Ascendiant Capital. Your line is open.

Edward M. Woo - Ascendiant Capital Markets

Analyst

I had a general comment or question about the travel industry. How much is it helping or hurting your business both in the U.S. and in Europe?

Christopher Loughlin

Management

We are signing up hotels in the new booking platform at good rate. I think we have that product at the right time. As hotels become increasingly occupied, they are less inclined to spend money on an advertising model but they're quite happy to spend on a commission model. So, I think that's one trend that we're seeing there. We did in the quarter, I think Glen mentioned that we did have one large tourism board pull back. That's a rather political decision, it's not so much an economic decision and somewhat out of our control even if we had the best salesperson in the world. So, otherwise I think in general things are quite positive.

Edward M. Woo - Ascendiant Capital Markets

Analyst

In the U.S. as well as in Europe?

Christopher Loughlin

Management

Yes.

Edward M. Woo - Ascendiant Capital Markets

Analyst

Alright, and the other question I had is, you mentioned that you've pulled back [the spend] (ph) on Search but yet you did your analysis and realized that Search is an integral part of your business, so will you be reaccelerating your AdWords spending in order to drive more traffic or what's your overall, or how do you vision fly.com and SuperSearch in a year from now as part of your business?

Christopher Loughlin

Management

What you see there on the mobile app is that there's a symbiotic relationship between fly.com and Travelzoo. Fly.com is now linked on the bottom right of the app. And the other thing, two more things that we found in that review is, one is there's a lot of data in SuperSearch and fly.com. Users are telling us where they are and where they want to go. We started testing a new product called 'alerts' during the quarter. We see phenomenal click-through rates and we've spoken to the users who've received them. They are very happy. We even had one lady who I actually spoke with. She received an alert about Fort Lauderdale and she was delighted because she was planning to go to Fort Lauderdale, and through the alert she found deals on Travelzoo that she would not have found otherwise. So that really ties right back to our strategy of helping our subscribers find what they need, where they need and when they need it. So the data is kind of interesting and helpful innovation. The last thing we tested was the integration of a flight search tool on Travelzoo which is really a combination of fly.com and SuperSearch. That's too early to give you an update on but it's a pretty neat concept where you can look across multiple dates. One thing in the quarter, we were awarded a U.S. patent for showing asset prices in a calendar view and indeed the product that we built combining SuperSearch and fly.com does use that technology that we designed.

Edward M. Woo - Ascendiant Capital Markets

Analyst

Great, and do you anticipate [spending like] (ph) offer hotels and other travel products? I know right now you guys are just kayaking right now.

Christopher Loughlin

Management

We'll review our hotels' situation on fly.com absolutely further down the line. Right now, we're ramping Travelzoo hotels offering and it is indeed ramping sequentially every month and that's what we're going to stay focused on right now, but I think ultimately fly.com will benefit from the new platform.

Edward M. Woo - Ascendiant Capital Markets

Analyst

Great, and just to clarify, you said that 2.5% of your subscribers have access to the booking engine right now?

Christopher Loughlin

Management

They've accessed it, yes, 2.5% of the subscribers have accessed it.

Operator

Operator

Our next question comes from Dan Kurnos of Benchmark. Your line is open.

Daniel Kurnos - The Benchmark Company

Analyst

Chris, let's dig down a little bit into travel here. Two parter, first, you did mention sort of this one-time pullback with a large tourism board, historically when advertisers have pulled back at the beginning of the year, at least when we saw this in 2012, it with transitory in nature and recovered in '13, I just want to get a sense if your comments are implying that hotels are now shifting away from an ad-driven model and there is expected to be further ongoing pressure? And then, maybe Glen, if you could just quantify at least to a degree how much of an impact on revenue that pullback by the tourism board represented in the quarter?

Christopher Loughlin

Management

I think Glen can handle the whole question and just go through the numbers on what's happening there in North America travel.

Glen Ceremony

Management

So the tourism board pullback was about $600,000 on a year-over-year basis, so it's pretty significant for us, and like Chris said, it's one of the things you keep on pushing but there's certain dynamics that are not in your control and when they decide they're spending or not. So does that help, Dan, on that question? I mean that's a big chunk of the decrease. On the ad side, yes, on the hotel fixed fee placement, we did see some decreases there but that's not wholly unexpected by us, I mean that's one of the reasons why we're launching the hotel booking platform which we now – that's a harder sell, they are taking more risk with that sell and they've just been less and less inclined to do those placements when the marketplace has commission based offerings out like either vouchers or hotel booking.

Daniel Kurnos - The Benchmark Company

Analyst

Okay, so that's helpful. So I guess that that's partially why you expect additional pressure on the back half of the year, the comps get a little bit tougher too. So if your advertisers are pulling back in general, we could see travel remain pressured until we get the hotel booking platform up and running, and on that front, was there any meaningful contribution from the platform in the quarter?

Glen Ceremony

Management

Not significant, in part due to some [indiscernible] that Chris had highlighted, just the delay, but just the other part of this is we're in the middle of the rollout and trying to get the inventory of hotels up where we want to see it, and then opening it up to more of our subscribers is one of the future goals that we're going to execute on these next quarters that we should see some more ramping but not a significant contribution this quarter.

Daniel Kurnos - The Benchmark Company

Analyst

Okay, thanks. I didn't think so but just figured I'd ask. And then on Getaways, I guess maybe I'll stick with you Glen here, you mentioned last quarter that there was sort of a dichotomy between the two, North America and Europe. We had North America declining, I'm assuming that continued. Europe had some growth but I don't know if we saw maybe a moderation in the growth rate. If you could just give us some color on how Getaways performed geographically in the quarter, that'd be helpful.

Glen Ceremony

Management

So on North America, definitely a decline, so there's a continuation of that trend, and the story there is just there's – I think we're lapping a couple of years of hotels kind of trying Getaways out and while it works for some of the smaller hotels, the larger you get the harder the voucher product is for them to manage their yield. So they're going to prefer the booking engine to the vouchers, right. In Europe, there's still growth but it's decelerating, and I would say overall we're slightly down.

Daniel Kurnos - The Benchmark Company

Analyst

Got it. Great, thanks, that's helpful. So let's shift over to Local, just in general I know I asked you about this last time, Chris, you've been sort of balancing Local, it's been declining, you've been expanding internationally, just any thoughts on whether or not you want to shift the model and go for more growth and pick up the option on the Asia business, I know that would sort of change the way that you look at the business, profit relative to growth, if that's still on the table for you?

Christopher Loughlin

Management

I think there were three questions in there, one was about Local, two is about Asia, and three is about growth. So on Local, actually I was really pleased with the progress that Mike and his team made this quarter, particularly on mobile. We have now over 1,000 deals live and just having that ubiquity makes our mobile products more useful and as a result our conversions increase, so that's very positive. Then on Asia, we don't really have any comment on Asia at this time. And then on growth, we obviously want to restore growth and we're investing in our subscribers. If you go back and look at 2009, when we were a much smaller business, we were investing more than we have done over the last two years, and at a certain point we need to put on the gas to now continue the momentum on audience growth. You know we've always been very prudent in managing the business around profitability. So, while local deals and that industry in general was changing and we were investing in a new hotel platform, it wasn't the right time to also put our foot down on audience growth, but we're still in a pretty good place with these things now and I think now is time to go.

Daniel Kurnos - The Benchmark Company

Analyst

And then just in general, sort of a high-level question on local, if hotels are pulling away from the voucher product on Getaways, are you seeing a similar phenomenon with regards to consumers on the local side, do you think you're going to change the platform on local, Chris, over time to be more efficient getaway from the voucher model?

Christopher Loughlin

Management

We already operate multiple models on local, right. So for example, we were selected as the national online partner for Cirque du Soleil's anniversary show that ran across the country and that was an enormous advertising campaign that we put out this quarter. That was not on a voucher, that was all directly to Cirque du Soleil and that's part of our local business. So, we're always interested in different models. With restaurants in particular, it's very difficult to envisage a model where they would pay us. I know it's rather that we operate a merchant model, we take the payment and then we pass the revenue through. This is what GrubHub does and generally that industry does, restaurant.com does it, because collecting from 8,000 different restaurants would be quite difficult. If there is a new approach around collecting, we're certainly interested in experimenting with it.

Daniel Kurnos - The Benchmark Company

Analyst

And then just Glen, just can you confirm that take rate was similarly pressured this quarter as we've seen in the past couple of quarters?

Glen Ceremony

Management

Yes, it's the consistent trend as you saw last quarter.

Daniel Kurnos - The Benchmark Company

Analyst

Okay thanks. And just last one for me and I promise I'll stop. In terms of the marketing spend, I did want to touch on this because I think it's interesting that you're getting more aggressive now, Chris, I like the idea to go after new subs, although I will say that in the quarter it looks like you guys even with the search spend ratcheted back to a similar level of Q1, you cut back spend in the sales and marketing to maintain profitability this quarter, I wonder if that was similar to the vein that you've put forward that you're going to moderate spend depending on the performance of the business and that's why you cut it back this quarter, if there was any sort of offset here or one-time here that caused marketing spend to be lower?

Christopher Loughlin

Management

We are always monitoring our profit targets, and we do pullback if we are concerned that we won't come in where we need to. We're quite serious about increasing our spend. I think we announced this several years ago, you remember, that we wanted to increase our spend and I think we increased it slightly for one quarter then we had to pull back. That was because we were really entering quite a tumultuous period without local deals business and we wanted to start investing in the hotels program. We are in a very different place now and it's very clear that it makes sense to invest in subscribers and we're really starting to ramp the hotel product. I think also just the cost base in local is very different today than it was two years ago. So there's a lot of reasons why this is really the right time.

Daniel Kurnos - The Benchmark Company

Analyst

I lied, one more for me. In terms of that spend, this is really more of a follow-up, can you just give us a sense of how you – which buckets you intend on putting that spend in and how you intend on distributing the spend between North America and Europe?

Christopher Loughlin

Management

Glen, would you like to comment on that?

Glen Ceremony

Management

I mean I think across the board I think I would view it as even, maybe even a little weighted to Europe because there's some opportunities in places like Germany to really take advantage of some additional growth in subscribers. But I would say overall, we're going to spread it out between North America and Europe.

Daniel Kurnos - The Benchmark Company

Analyst

In terms of channels?

Glen Ceremony

Management

Yes.

Christopher Loughlin

Management

Most of it would be online for subscribers and then you'll have a funnel effect, right. There's two things that occur. One is you obviously generate more traffic because some people come and don't sign up, that's one thing that happens. And then also once we have a subscriber, we can inform the subscribers around mobile downloads. I mean if you look at that, it's actually quite remarkable. We have 3 million mobile downloads and that's all organic, we haven't advertised at all yet for mobile downloads, and I think that whole funnel effect works quite well.

Daniel Kurnos - The Benchmark Company

Analyst

Alright, thanks for being patient with me, guys. I appreciate all the color.

Operator

Operator

Thank you. That was our final question for today. I'd like to turn the call back over to Mr. Loughlin.

Christopher Loughlin

Management

Thank you very much, operator. Ladies and gentlemen, thank you for your time and support. We look forward to speaking with you next quarter. Have a nice day.