Michael Brown
Analyst · Goldman Sachs. Please go ahead.
Good morning, Stephen. This is Michael. I'll take that. A few things, first of all, there's really two components of that VPG in the third quarter, and there's obviously a mixed component, but really, Stephen, as you move from where we were in the first-half of this year on our tour growth, which, as we said on the second quarter call was muted, and we've begun to ramp it up. We've ramped it up from a marketing standpoint, and we continue to do so in the fourth quarter, and there is a little bit of inefficiency that comes with that. Your closed rates get affected modestly, and when I say modestly, there is nothing that give us any reason for concern or nothing that would indicate that there's any macroeconomic issue, and I keep referring to that because I think it's fair to say over the last 12 months, everyone is looking for cracks in the consumer. We're just not seeing it. This is a normal cadence to the timeshare business. In the fourth quarter of last year, we were looking for weakness in the consumer because our new owner tours were down. In the third quarter of this year, as we've ramped backup our new owner tours to recover from what was a little bit of softness in the first-half of this year, which we've talked about, is it now VPG that's the concern. I don't view it that way at all. I think this is normal cadence of the business. If you're looking at the football analogy, a football analogy we went into the year with a very clear playbook, we got into the second quarter, we saw that we needed to call a few audibles, and for us, the core strategy is to win the long-term EBITDA, EPS, cash flow, and new owner towards generation. Strategy, so as we ended Q2, we said, "Look, even if we struggle a little bit on VPG, it's important we continue to drive these tours for our long-term new owner growth." We've done exactly that. We've suffered a little bit on VPG, but keep in mind, the first-half of this year, we were right at the midpoint of our VPG growth, and I would say very specifically in the third quarter, and you'll see it in the fourth quarter. The VPG softness is around our ramp of new owner tours, which is right where we want to be for our long-term new owner strategy. Keep in mind this year…