Dawn Halkuff
Analyst · Guggenheim Partners
Thank you, James. Let me start with ANNOVERA. Slide 8 shows the continued growth of ANNOVERA this past year, even in the face of the [indiscernible] constraints brought about by the pandemic. Year-over-year growth was 164% and sequential TRx growth was 5%. The quarter-over -quarter growth is meaningful given that historically first quarter volume and net revenue per unit are lower than the fourth quarter levels as a result of high deductible plans, and co-pay resets at the beginning of this New Year. Net revenue per unit came in at approximately $1,100 as expected. In addition to volume and net revenue growth, we saw a 17% increase in prescribers in the first quarter of ‘21 versus the fourth quarter of 2020 another continued positive trend. Moving to Slide 9, I am pleased to show you that ANNOVERA is gaining market share from across the spectrum of birth control product methods, more than half of ANNOVERA patients are new to rings. As you can see, with the growth from Q4 to Q1 the percentage of ANNOVERA patients who have switched from IUDs or implants is now at 18%. We believe this data is compelling, as it suggests an unmet need for a long acting procedure free contraceptive which ANNOVERA is now filling. Moving to the environment on Slide 10. We continue to successfully grow ANNOVERA in the face of headwinds from both payers as well as COVID limiting access to prescribers. Recently, EFI announced that it has replaced branded contraceptive with generic on formulary and most branded product on the drug exclusion list, which led to ANNOVERA’s commercial coverage at 57%. Despite this change, we have confirmed that patients continue to receive ANNOVERA when their providers submit letters of medical necessity through the protection of the Affordable Care Act. Moving to Slide 11, the most significant headwind we are experiencing is the lack of access to prescribers. Current industry prescriber access is shown on the left, which is about one-third of the pre-COVID level. This is reflective of our first quarter data with 40% access to our targets. Now the good news is that access is expected to double over the next year, allowing our salesforce to increase their productivity. That said many prescribers believe that in person visits will remain below pre-COVID levels permanently leaving a significant gap versus pre-COVID access. We intend to continue to address this issue with innovative solutions to complement and supplement the traditional salesforce model to drive continued uptick of the brand. Moving to Slide 12, the prescriber restrictions due to COVID are well documented across industry. The data in this chart shows many of the mass market pharma launches in the past 18 months. The reason I am highlighting is that it shows the impact of the COVID restrictions on the launch brand shown including birth control products with the growth rates in 2021 year-to-date being only in the single-digit. Typical launch brand trajectories were much higher in the pre-COVID world, but now are challenged to grow when using traditional approaches only. Turning to Slide 13. Although the various constraints imposed by the pandemic have been challenging, they have also created an opportunity to focus more heavily on the consumer as the catalyst to drive demand. As a company we continue to adapt, accelerating our use of digital platforms such as social media, virtual public relations events and telehealth to convert consumer interest in ANNOVERA to fill prescriptions in a virtual world. On Slide 14, the funnel on the left shows the path from the initial interest we generate from our consumer campaigns to the eventual number of patients who fill a prescription through online or telemedicine channels. The main takeaways here is that interest is high, but we have considerable opportunity to increase access to patients who want ANNOVERA every piece of the funnel. Let's look at each piece of the funnel and how we plan to accomplish. Starting at the top of the funnel on Slide 15, ANNOVERA messaging is impactful and relevant to consumers. We know this because we have achieved metrics that are above industry benchmark for click throughs to the website. Most recently, we supported Vaginal Appreciation Day, which resulted in a 380% increase in those searching for ANNOVERA online and boosted our daily website visits by 35%. Bottom line, we understand how to drive interest and plan to continue to do so throughout the year. Turning to Slide 16. Now comes the opportunity to help women better access ANNOVERA. We know that of those who visit annovera.com only about 2% start the process to access ANNOVERA online to move the needle on helping more women who want ANNOVERA receive it. We have launched additional options to increase access for patients who may not be able to visit their prescriber in person. Moving to Slide 17, the next step as shown in the funnel is helping women who want ANNOVERA to receive a prescription. Right now about 20% complete the process to receive a prescription for ANNOVERA. We believe that improving this percentage is about improving the process flow for women to make it easier to connect with a health care provider who can write the ANNOVERA prescription. Finally on Slide 18. Once the ANNOVERA prescription is written, we are actively working to increase access to help get the prescription filled. Our data shows that only 45% of women are able to successfully fill their prescription at this stage. We aim to help more women accomplish this step by utilizing patient assistance tools through vitaCare. Just last month, we launched an initiative to accelerate this effort for ANNOVERA. Moving to Slide 19, which is a visual once again of the complete funnel. We believe the small changes that I have described that we are making at each part of the funnel will drive significant increases in women's access to ANNOVERA throughout the year and the growth of the ANNOVERA brand. Turning to Slide 20. As Rob mentioned in the first quarter of 2021, three new ANNOVERA patents were issued and were now Orange Book listed. We now have a total of six Orange Book listed patents for ANNOVERA strengthening the durability of the patent state and extending the IP protection to June 2039. Turning now to IMVEXXY on Slide 22. We implemented our cash pay program change on January 1, causing an expected TRx decline. I am happy to say we had a record net revenue per unit this quarter at $61 due to this change and delivered approximately six pills per patient annually which continues to be above category averages. Moving to Slide 23, as you can see IMVEXXY is back to growth increasing month-over-month throughout the quarter. Turning to Slide 24, as stated we were able to increase the net price per unit IMVEXXY. Year-over-year there was a 39% improvement in net price. On a sequential quarter basis IMVEXXY saw a 13% improvement in net price. Now that we have raised our net price per unit, I wanted to share that we launched a new consumer campaign for IMVEXXY called Long May She Reign, shown on Slide 25. The campaign is compelling and in its first week show significant increases in traffic to the website. We believe this campaign will significantly raise the interest level for IMVEXXY. And the brand will have the same programs in places ANNOVERA to keep access to patients high. We now turn to BIJUVA the second product in our menopausal franchise. Sequential quarter TRx terms were impacted by the same change in the cash program as IMVEXXY. BIJUVA experienced year-over-year growth as shown on Slide 27, despite minimal investment in the brand throughout the year. Turning to Slide 28. We have made significant progress with our new lower 0.5/100 BIJUVA dose. We recently won an appeal with the FDA for this new lower dose and we have a meeting set with the FDA for May to discuss next steps. I would now like to turn the call over to Rob for closing remarks.