Dawn Halkuff
Analyst · Stifel. Your line is now open
Thanks, Dan. Let's turn to Slide 13. Now that you've seen our achievements in Q3, I want to take you through how we're going to achieve our fourth quarter net revenue guidance of $11 million to $13 million for our FDA approved product. Let's move first to IMVEXXY on Slide 14. You can see on the right-hand side of the slide the adjudication rates shown in blue and the calculated net revenue per unit shown in green both continue to rise. What you can see is that as adjudication rates have gone up, the calculated net revenue per unit has moved on the same trend of adjudication rates demonstrating that adjudication rates continue to be a good indicator of growth of net revenue per unit. In October, we began our co-pay optimization process by moving our cash pay program from $35 to $50. We did this as we achieved our goal in Q3 of broad commercial coverage of approximately 70%. We are pleased with the results of the first month of transition and importantly, we are seeing the immediate impact on adjudication and calculated net revenue per unit. October shows adjudication rates at approximately 52%, which is a 14% increase over Q3. Based on the trends that we have already experienced in October, we anticipate calculated net revenue per unit to increase in the fourth quarter to a range of $48 to $52 per unit. Given this, even if TRxs were to stay relatively flat for the fourth quarter, IMVEXXY could produce a minimum of $7 million of revenue. For the remainder of the quarter, we will focus on the following growth drivers for IMVEXXY. First, hyper targeting of prescribers that are adopting IMVEXXY for their commercial patients and therefore pulling through where we have strong commercial coverage. Please turn to Slide 15. With the addition of CVS who began adjudicating in September, we are now adjudicating commercial patients at 72% in the month of October. Other important levers to support share growth within those prescribers is continued medical education as well as direct-to-consumer advertising, which began in late August. In closing for IMVEXXY, I want to announce we now have an agreement with Aetna thus completing our commercial payer cycle. Let's move to BIJUVA on Slide 16. As you can see on the chart, adjudication rates shown in blue are now at 56% in October, an 11% increase over third quarter. On October 1, we also started the same $35 to $50 cash pay optimization process and continue to see growth for BIJUVA during this transition. Given these changes, along with the trends that we have already experienced in October, we anticipate calculated net revenue per unit to increase in the fourth quarter to a range of $40 to $46 per unit. Moving to Slide 17. The remainder of the quarter will focus on the completion of the commercial payer process pulling through the access we currently have now at 55% unrestricted commercial access with Cigna adjudicating in September and Envision who will begin adjudication in November. We are now adjudicating commercial patients at 62% in the month of October. In addition, we will work to drive growth through the continued focus of the sales organization on high-decile prescribers along with our key account management team focusing on selling the 142 live BIO-IGNITE location to adopt BIJUVA. Finally we expect to submit a New Drug Application efficacy supplement for the 0.5/100 milligram dose of BIJUVA to the FDA for approval which if approved could launch towards the end of 2020. Now let's move to ANNOVERA on Slide 18. As a reminder we started the soft launch in late September with only 36 of our existing sales representatives and sales management selling the product to provide a test and learn environment to support fast uptake for our full launch in Q1 2020. Turn to Slide 19. In addition to the sales focus, we continue to build commercial access which in a short period of time is now at 62% unrestricted coverage with coverage by the six of the top 10 commercial payers. Turning to Slide 20. We have also started consumer marketing and are working with PillPack And Amazon Company to quickly fill demand and we'll continue to pilot programs in the contraceptive category providing more convenient options for patients to obtain their birth control As a reminder ANNOVERA, represents the only long-lasting reversible procedure-free contraceptive option for women. Early feedback from doctors indicate that ANNOVERA is still an important unmet need in the marketplace where long-acting reversible contraceptive or LARC are the only growing segment. Based upon that feedback and patient demand trends to-date, we believe we will generate sales of a minimum of 2,800 units in the fourth quarter with a calculated net revenue per unit in the range of $1,250 to $1,400. Putting this all together you can see why we are confident we can meet our fourth quarter expectations. Please move to Slide 21. I'd like to end by stating with the initial launch of ANNOVERA all products in our portfolio are now launched, our commercial infrastructure built and commercial coverage strong across the portfolio giving us a strong foundation to execute on future growth plans. I'd now like to turn the call back to Rob.