Dawn Halkuff
Analyst · Cowen. Your line is open
Thank you, Rob. Let's turn to slide 12. To achieve or exceed the potential that Rob just reviewed, we are continuing to put pressure on each of the levers that we believe will help us achieve overall success in market leadership. In the first quarter, we added about 50 sales representatives to expand our reach to an additional 5,000 prescribers, which will support our growth in market share. In addition, we've launched BIO-IGNITE with IMVEXXY, and we plan to start our DTC campaign in the second half of the year to attract new menopausal women into the VVA space. Let's move to slide 13. Before we move on to BIJUVA, I want to spend a minute on what we are seeing with BIO-IGNITE. As a reminder, BIO-IGNITE is our program to partner with compounders to create a presence in VVA and to access the 12 million to 18 million annual compounded prescriptions in the E+P market. We have launched the model with IMVEXXY and now have 33 accounts live, 15 vetted accounts waiting for the first order, and 153 in the vetting and processing stage. Importantly, early indicators show that we are gaining steady volume from these initial accounts, hearing that the patients who are now on IMVEXXY are happy with the new product choice, and uncovering high-volume prescribers that we would not have otherwise targeted. These types of prescribers do not show up in the IMS or Symphony data, as the products they are prescribing are compounded and not FDA approved. Additionally, we are seeing strong refill rates in BIO-IGNITE that match what we are seeing in our other channels. These early indicators with IMVEXXY provide us confidence that we are on the right track for the BIJUVA launch. Let's move on to BIJUVA on slide 15. We announced the commercial availability of BIJUVA on April 17. We believe BIJUVA fills an unmet need for menopausal women and prescribers. Phase 1 of our launch will focus on the traditional prescribers who prior to BIJUVA have prescribed the off-label two product regimen of separate estradiol and separate progesterone products despite these not being approved to be used together and with two separate copays. Since there is little to no promotion in the FDA-approved hot flash category, TherapeuticsMD with BIJUVA will be one of the only voices presenting an opportunity to reshape this category and reinvigorate this therapeutic area. We plan to launch BIJUVA into the BIO-IGNITE network, once payer coverage has been established, which is expected in the fourth quarter of 2019. Turning to slide 16. BIJUVA will follow a similar commercialization path to IMVEXXY that starts with prescriber education, while building payer coverage. Our 200 person sales force will be focused predominantly on IMVEXXY, while BIJUVA payer coverage is building. The overlap of prescribers for IMVEXXY and BIJUVA provides a portfolio advantage. BIJUVA also gives us an opportunity to connect with menopausal women early in the treatment paradigm that may allow for the transition from BIJUVA to IMVEXXY based on their symptoms. Our sales force is promoting with a powerful prescriber marketing campaign as shown on the right-hand side of the slide. The campaign focuses on the science of BIJUVA that led to the FDA approval of the first and only FDA-approved bioidentical combination of E+P. Let's move to slide 17. Our strategy for BIJUVA is simple. Just like IMVEXXY, it is focused on prescriber education and launched with an early experience program called Keep Cool. We have the same $35 copay program, so prescribers and patients can access the product as insurance coverage builds. As we build prescriber, patient and payer uptake, we will then move into the next phase of the launch similar to what we did for IMVEXXY. Now moving on to ANNOVERA. Please turn to slide 19. We view ANNOVERA as a potential game changer in the contraceptive market, which is the largest FDA-approved market in women's healthcare at $5 billion. We conducted a recent market research survey to a panel of 200 physicians comprising OB/GYNs and primary care providers, that showed near universal acceptance to prescribe ANNOVERA. As a woman, let me explain to you why this product is so exciting to me. To receive a long-acting product like an IUD, a woman has to make a long-term commitment of five to seven years regarding her fertility. And then have a procedure to have it inserted and then another procedure if she wants to have it removed. With ANNOVERA for the first time women can choose to have a long-term product and also choose to change her mind without the need to have an invasive procedure. To me, that is game changing. Moving to launch. In the third quarter, we plan to do a soft launch to meet incoming demand. We expect to be manufacturing at scale in the fourth quarter of this year with the full launch in the first quarter of 2020. The initial focus will be on the OB/GYN target overlap with our menopause products. Now let me explain how the payer market for contraceptive is different than the HRT market. Under the Affordable Care Act, or ACA, insurance companies must cover at least one contraceptive product in each of the FDA's 18 categories of birth control with no copay. We believe ANNOVERA will become the 19th method of contraception, that decision process will start when we launch and be determined by the FDA. Turn now to slide 20. Now that you understand the ACA national laws, here is what you may not be aware of, the state laws. Certain states require immediate coverage regardless of the ACA mandate. Approximately eight to 10 states comprising 42 million women mandate coverage with no copay regardless of the ACA decision. This is meaningful, because although they will likely do a clinical review it may shorten our time to coverage. Let's move to slide 21. Slide 21 shows an additional nine states that require coverage, but could require a copay. We believe these state mandates will shorten the time line to payer coverage and net revenue stabilization per unit. I would like to remind you once again that contraceptives represent the largest FDA-approved market in women's health care. We anticipate the WAC price will be $1,800 to $2,000 per unit aligned with our responsible pricing strategy and price lower than NuvaRing on an annual basis. Now, I would like to turn the call over to our CFO, Dan Cartwright to review the financials.