Jeff Lawson
Analyst · Morgan Stanley. Your line is now open
Yes. Thanks, Elena. I think your -- the second part of your question was really about like synergies, dissynergies, et cetera. So, I'll tell you how we think about it. Every customer who comes to us for communications, like they actually have a use case in mind for how they're going to engage with their customers, right? They need voice, maybe it's because they need a contact center. They need messaging for identity verification or for customer contact two way. They need to e-mail for a marketing use case, right? There are these finite use cases for the vast majority of the things people use us for, and these use cases kind of cluster together. So, we have this opportunity to ask customers, hey, what are you trying to accomplish? What are you trying to do with our platform? And by the way, have you looked at this other part of our platform that may actually help you achieve that better, faster or even cheaper in some cases. Our applications create value for customers by entering their need in a more direct way over the communications channels that we then just use to execute the delivery of those messages. And so, I think this is how this space is going to be won over time. It's getting it to why customers are sending these messages and doing these communications with our customers, in addition to powering the messages themselves. So, you might say, Jeff, the two-business unit structure, well, it seems like that makes it harder to actually bring these two worlds together. And first for us that may [have to be the experience] (ph). But today, let me tell you, what we've learned what didn't work -- let's have everything lumped into one bag of a sales rep. And we've talked about that reason in the past the way I just hit on it, right? So, at this stage, what we're focusing on is the unique needs of the various buyers with specialization there and focus. But we're also going to collaborate and partner utilizing our own data and intelligence to uncover opportunities to incentivize cross-team collaboration and to go understand which of our customers need which of these use cases, and therefore, would be really good customers of our applications and our data stack. But I think it's important to distinguish here -- this is the important part -- between the short and medium term and the medium and long term. Because in the short to medium term, it's clear that we've got work to do to make communications more profitable and to take our data and applications business and execute on the sales model. But I see these things as foundational, that the current environment is setting the stage for us to do, but we're getting better at using our data to drive these cross-sell conversations both in things like marketing and our automation, but also in our sales conversations. And then over time, we build more and more product connectivity between these various products. And it's obvious, how with better customer data in terms of segment, we can power smarter, better, more effective communications, and that drives more usage of our platform. And so, I think that's how the synergies play out. But you do have to look at it short to medium term, medium to long term.