Well, while certainly we've been in this pandemic for a couple of quarters now, I think that the digital transformation of which digital acceleration is really a more recent phenomenon, that's been happening for a long time. And for us some of the dynamics have stayed similar, actually and I think will continue to stay similar, which is that we are continuously being brought in by developers, that messaging is a fantastic product for landing within an account as a starting point. So very, I think, easy to understand and fantastic starting point is really globally. And then, what has changed in the acceleration is that really the speed of the exploration, adoption of new channels, more complex use cases. A great example would be Video. But, there was a previous question on like SIGNAL session attendance. And what really interesting to me was that while I would have expected that messaging would have been by far most attended breakout session. We had almost as many, if not more attendees per voice. There are some alone reflects, even IoT had roughly half the attendees of the messaging section. So, we're now able to parlay that strength, that landing strength in messaging into much broader conversation. And you saw at SIGNAL that we had two fantastic CEOs from Delta and from Nike speaking. That certainly was not the case a year ago. So, I think that there's a confluence of a lot of things happening here, both the need for digital acceleration as well as our capability and this investment that we've made both in our technology and our platform, as well as our go-to-market team to be able to now be in the right place at the right time to capture on this, to have these level of discussions and to expand our presence within the company. So what becomes method starts with messaging eventually becomes contact center or program of voice or all sorts of other interesting use cases that are coming out of that. So, yes, I think it's a really, really exciting time for us, and one that I think validates a lot of the investments that we've made, and led to also the Segment's announcement, which I think just falls right in line with the strategy that we've laid out.