John Batten
Analyst · Heartland. Please go ahead.
Yes. So Will, there is a huge opportunity and it really is in our space, off-highway, whether it's marine or construction or RF, it's putting the package together for the OEM to help them. So we have -- if you think about our mechanical product, whether it's a pump drive or transmission, it's kind of the heart of hybrid. So it allows for an ICE engine propulsion system, but then also has input for electric motor coming from a battery. And our control system is the brain. And there are a lot of other parts that we put in -- put together in the system, the inverter, all sorts of other things, the wiring. But it's the content, one crane application we would sell a gearbox, let us just say, the $20,000. The hybrid system can be $160,000 to $200,000. That's a big multiplier. But again, we are relying on that OEM to be able to sell that hybrid crane for a considerable premium over a traditional crane. We look at some of the marine applications that we are doing. We are quoting systems that are $500,000 to $1 million, depending upon if it's single or [Twin’s crew] (ph). And just a few years ago, that would have been almost the cost of the entire vessel. So we're proving to ourselves and our customers that we have the technological solution. Now we're just waiting for these things to get through testing and seeing how they play out in the market. If the market is willing to spend extra for this type of performance in this type of, I would say, just profile as far as emissions. Now in some cases, in California, they're mandating that some of these government-funded vessels go completely electric or hybrid. So we see some wins coming up very quickly. In some of the other markets, whether it is construction or other things, it is a wait and see. They are building the equipment and then seeing how well they are accepted in the market. But just to answer your question, it's a big -- our content can easily can go up from 4 times to 8 times pretty quickly.