Paul Reitz
Analyst · William Blair. Please go ahead
Yes, I mean, it's a good question and I would say this, I mean, some of the announcements that you see on capacity coming online are not reality. It's easy to do a press release, it's a hell of a lot harder to make the investments into tooling and technical product development to put a full product portfolio out there in the marketplace. And so I think some of what you see the read is deceiving. I think the core competitors are still the core competitors. I think there is more that's come online, in particular, from one location, but I don't think the business is at a point where margins and cannot be back at a healthy level as the business improves, in particular, in the Ag and the high horsepower. I would say the competitors for the most part, in those conditions, operate rationally, and they are looking to increase their margins as well every now, and then you're going get irrational decisions by competitors, and it's typically in small lots where they're trying to get rid of excessive inventory in a particular product size. I believe strongly in what we have at Titan, which is we have a strong brand and we have an extremely good distribution channel, and we're very connected to the end users. And so our overall value proposition is good as anybody in the industry. You just get a lot of moving pieces in a down market, where pricing is fluctuating all over the place. And so what we've done extremely, while in the last couple of years, is we're understanding those fluctuations real time. We have built intelligence into our organization where information is flowing on pricing and what's going on in the market on a really, really rapid basis. And so that's where I feel confident that as the market shifts, we can shift, you combine that with 80-20, where we're producing the right products, we're holding the right inventory. And so I don't think it's going to take a lot in this marketplace or in the Ag marketplace, specifically, to help drive incremental margins that are pretty positive, but you got to have volume. And I think all the competitors in our industry right now are kind of have seen the stagnant volume, and that's going to put a little pressure on pricing, obviously.