Michael Cotoia
Analyst · TD Cowen. You may proceed
Yes, absolutely. So we may some once you'll see a lot of announcements over the next 1.5 months to two months in terms of what we're doing. Let me give you some feedback on what's going on. A lot of it is focused on, a, number one, are tech-enabled integrations that really will allow our customers to leverage our proprietary first-party intent data at the prospect and an account level, not only within their CRM and marketing automation platform but within other platforms, whether it's the homegrown platforms and temp providers, ATM platforms, that power other sales and marketing campaigns. So that's really important for us because it's key to make sure that our customers have access to the data that we supply, the proprietary data, whether it's in the Priority Engine platform, whether it's in their CRM or if they have other platforms that power programmatic or nurturing campaigns or XYZ and working with our customers as well as some of the partners throughout the community is really important for us. We're also going to be releasing features that will improve Priority Engine as a direct workflow tool, including enhanced e-mail alerts that will help sales and marketing have very specific and relevant and real-time information about how they can action against. For example, being able to work the marketing and sales team that XYZ organization was on your website and not only on your website today, but what pages they were on your website. So on the marketer's side, they can then trigger within their workflows, whether it's in their own marketing automation or through another platform, on ways to target those organizations with the appropriate message, also being able to award sales reps to say -- and again, very unique, at the individual prospect level, that this new member of the buying team became an active prospect on the technology initiative that you sell in your respective territory, being able to promote that to our -- push that out and that information out to sales reps provides them a very tangible, easy and laid-out time actually to engage and personalize the outreach, whether it's sales or on the marketing side. We've talked about in the past that we've all this out as well and announcing this our tighter salesforce integration within our customers' CRM around salesforce customer marketing automation with bidirectional data analysis and workflow. Why are we bringing this up is because we want to make sure that we are tied to the opportunity data, and we can identify investments, the TechTarget investments we show, the TechTarget investments, that we've identified prior to the opportunity becoming an opportunity in our customers' salesforce. So we've identified it. And then post-opportunity creation date, how have we accelerated that opportunity right in front of our customer sales and marketing departments. So those are really key. And then the one last thing which I'm really excited for, and this is, again, both for marketing and sales users, we'll be updating and enhancing our visualization around talent activity dashboards and time lines. It's really important that we can show our customers the investments they've made within TechTarget are working. So when you have a look back on a visualization and the visualization platform, this is in the last nine months, here is how your investments in TechTarget have engaged with buyers, how we've identified the buyers and how you progress the buy, it's right in front of them, which again roll out our customers to trigger the most actionable and relevant next steps is really important. It's stuff that we've been working on for quite some time, and we'll be announcing that. So as you can see, our product investments enable customers, a, to leverage the data across any and all of their platforms that they use to go to market, increase their usage and reliance with sales and marketing to see results, and to show attribution and ROI. Those are the three focus areas that we are really honing in on our Priority Engine in our platform investments.