Mike Cotoia
Analyst · Needham. Joshua, your line is open
Yes, Justin, this is Mike. In terms of the Q3 slowdown, typically, when we -- and we discussed this in previous quarters when we talk about Q3. It's a back way quarter -- its biggest back-weighted quarter. When we get out the Labor Day, you usually see a really big push with customers spending on their sales and marketing dollars in sales enablement dollars to finish off a strong Q3 for us as well as set us up to Q4. And with the global macro once when we got out of Labor Day post Labor Day, we did see a lot of deals get pushed budgets within our customers at our customers were caught or on hold, and they're really doing the reset, but they're going to evaluate what their budgets are going to be. And with the global macro uncertainty, this behavior is not surprising. I mean we've seen this before. Where they won't reset, evaluate budgets. It might take a quarter or two to go through those budgets and assessments or what we've typically seen as a flight back to quality. So we've talked about our business with our editorial content strategy, opt-in permission-based audience, first-party purchase intent data and really the resiliency of the IT market today versus 10 years ago, I went to look at the last real big downturn, I think that's really guided and it's not surprising how customers react. And we will see some customers shift their products portfolio where they may step back from brands, which fortunately for us, is only 10% of our business, but some of the larger customers may pull back on brand and some of the current campaigns, they may shift to more what we call further down sales funnel type of lead to our qualified sales opportunity on HQL products. So that's what we're seeing right now. And in terms of the 2023 initial outlook, we're entering this global pullback right now. But what we've seen before, and we believe it's still going to be real. Our customers still have numbers and targets to hit. And we talked about this reset where they're going to be looking at their investments, and they have to make sure that they're enabling their sales teams to have the right pipeline, understand the right accounts, understand the right prospects and buying teams within those accounts. And we historically, we believe this will be the case, too, see a flight back to quality. So at a certain point, and our customers are going to have to reinvest and reinvest quickly. We also see it snap back pretty quickly when they get to the point of we don't have enough pipeline to support the sales targets to support the company targets. So as you can see, our initial guidance into 2023 is we believe this current environment will carry over to Q1 and we'll see into the first half. But ultimately, customers have numbers to hit targets to hit and pipeline to fill and having that flight back to quality does play well for TechTarget.