Michael Cotoia
Analyst · Craig-Hallum Capital Group.
Mike, this is Mike. I think there's absolutely an opportunity to get back to those levels. Again, I don't think we're going to jump there immediately. But you mentioned, we have a lot of those headwinds that are behind us also including the strong dollar, those acquisitions, but it's really important to understand that when we lead with our IT Deal Alert suite of products, again, primarily for Priority Engine, where we are allowing our customers to have access to the intent data at the account level, which we can prioritize every week, at the prospect level, which are the active buyers on our sites, and we can show them which is real critical, when their competitors are influencing those buying teams and those accounts by region and when they are not our customers, when they are not influencing them or when they are influencing them, they need to message, engage, influence and drive their awareness within those accounts. So that really does help take data to tell the story about why you need to influence and engage through content marketing, which would be custom content white papers, lead generation, contextually aligned branding, custom micro sites. And that is an absolute necessity because we can provide all the purchase intent data in the world, our customers are seeing success on it, you're seeing success through better marketing conversion rates as well as better sales pipeline, but the story really makes sense to influence these buyers while they're early in the decision purchase cycle. We've proven it out on the data side. So yes, we think that if this continues to move this way and we have these headwinds behind us, we have an opportunity to bring it back to '14, '15 levels.