Michael Cotoia
Analyst · Needham
Great. Hi, Jinjin, this is Mike. To answer your first question regarding the Core Online business and the uptick in North America, we've seen some positive trends over the last four quarters when the decline in our Core has continuously diminished. And we're optimistic. I would say we're cautiously optimistic as it relates to the Core. And I don't think that the Core will turn and accelerate at the flip of a switch, but I expect us to see continuous improvements. As it relates to those four of the largest accounts, I think that does play a role into it. As you recall, there were three major, I would say, headwinds that we were being faced with as it relates to those four largest accounts. And a lot of those headwinds are now in our rearview mirror. The number one was the major transactions that happened, whether they were acquisitions or divestitures. Over the last two or three years, we've been dealing with 4 major accounts, as you noted, and those are starting to become in our rearview mirror. Number two, some of the earnings we're starting to see -- some improvement on our earnings calls, not across the board, but we're seeing some positive signs on that side. And number three, with the weakening dollar, hypothetically, this should help us out and improve our Core business when it comes to the international side. I would also like to add on to that, that even though we're seeing our Core improve, the transition for TechTarget is here. We are a data company. And in 2018, we expect that our data revenue will surpass our Core revenue. So our playbook for the year, as it's been throughout 2017, will be to lead with our data products, primarily Priority Engine and some of our other data solutions. And then as our customers get very entrenched in how to leverage our data products through our longer-term contracts, as Greg mentioned the 24% of our revenue in Q4 was attributed to long-term contracts, that will help us support some of that Core growth. And on the IT Deal Alert question that you had, we were very happy to see 40 new customers that signed up in Q4. I will tell you that during Q4, we announced the price increase that was effective January of 2018. And our sales teams did an excellent job of really focus on renewing existing clients and upselling those clients into longer-term contracts, whether it's an additional segment as well as an additional region. So we look at that IT Deal Alert business. And there's really three ways to continued growth, there's the price increase, which we've initiated; there's adding net new customers, which as you saw we added over 40 customers in Q4; and it's also renewing and upselling, whether it's by additional segments or additional regions to our existing customers. And our sales force has a strong focus on that, our product innovation team has a strong focus on that and we're very pleased with the progress across all 3 of those areas.