Regina Paolillo
Management
What I would say is, is it's not a one-time expense. We are in the process of building our vertically oriented front-end to the business, which we call Global Markets and Industries. In this year, we put in place head of that group, Keith Gallacher, and had in place by the end of the year four CBU heads, Client Business Unit heads across financial services, healthcare, media, technology and diversified, which includes auto, retail and a couple of others. That organization largely got put in place in the second half of the year and some of it into Q4. So there is an annualization of that. In addition, we're building out an organization under them to ensure that we have a continue healthy penetration for additional business within our existing clients, so client executives who will be fully dedicated to clients, who are capable of being $50 million, a $100 million, a $150 million. And then second to that, sales executives. The other piece I called out is the investment in our go-to-market integrated solutions and the organization that supports that. Our ability to work with clients, not on specific capability, but their problems and challenges and to be able to engage those clients in our end-to-end capability, including each of our segments oriented and in the context of our clients in their vertical, in their processes, with consulting technology services, BPO and customer acquisition, BPO and customer care. So the bulk of that investment is a rise in our sales and end-marketing. And our view is that it's not so much that that step-up from our sales and marketing from what today is around $22 million to $34 million, that rise is not necessarily something that goes away, but the return is seen, first step, in terms of a continued growth in our bookings, and then second step, that we do see organically high-single digit into the low-double digit over the next 18 to 24 months. So let me stop there.