Earnings Labs

The Trade Desk, Inc. (TTD)

Q3 2021 Earnings Call· Mon, Nov 8, 2021

$23.26

+0.54%

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Transcript

Operator

Operator

Good morning, ladies and gentlemen, and welcome to The Trade Desk, Third Quarter 2021 earnings conference call. At this time, all participants have been placed on listen-only mode and the floor will be opened for questions and comments after the presentation. . It is now my pleasure to turn the floor over to your host, Chris Toth. Sir, the floor is yours.

Chris Toth

Management

Thank you, operator. Hello and good afternoon to everyone. Welcome to The Trade Desk, Third Quarter 2021 Earnings Conference Call. On the call today are founder and CEO, Jeff Green, and Chief Financial Officer, Blake Grayson. A copy of our earnings press release can be found on our website at thetradedesk.com in the Investor Relations section. Before we begin, I would like to remind you that except for historical information, some of the discussion and our responses in Q&A may contain forward-looking statements, which are dependent upon certain risks and uncertainties. In particular, our expectations around the impact of the COVID-19 pandemic, our business, and results of our operations, in addition to potential supply chain disruptions that could disrupt advertising spend are all subject to change. Should any of these risks materialize or should our assumptions prove to be incorrect, actual financial results could differ materially from our projections. Are those implied by these forward-looking statements? I encourage you to refer to the risk factors referenced in our press release and included in our most recent SEC filings. In addition to reporting our GAAP financial results, we present supplemental non-GAAP financial data. A reconciliation of the GAAP to non-GAAP measures can be found in our earnings press release. We believe that providing non-GAAP measures, combined with our GAAP results, provides a more meaningful representation of the Company's operational performance. I will now turn the call over to Founder and CEO, Jeff Green. Jeff?

Jeff Green

Management

Thanks, Chris, and thank you all for joining us today. I'm here in Europe this week meeting with some of our colleagues, customers, and partners. And I'm thrilled to be joining you from our recently reopened London office. For Q3, I'm pleased to report that The Trade Desk had another very strong quarter. Revenue was $301 million, a 39% increase from a year ago. Once again, exceeding our own expectations. Excluding political spend related to the U.S. elections in Q3 of last year, our growth was about 47% from a year ago. This performance builds on our momentum year-to-date. I'd like to start by sharing five major highlights from this last quarter. First video, which excludes connected TV accounted for nearly 40% of our business. Our highest ratio ever, and our CCB growth has not just here in the U.S. Like last quarter, CCB spend grew more rapidly in EMEA than any region in the world. The second in Q3, our international growth once again outpaced the domestic growth. A trend that we expect to continue over the long term. Internet expansion also continued at a strong pace. Third, the Walmart DSC recently launched, which is of course built on top of The Trade Desk platform. It is early days, but we are starting to see test budgets from some of the largest brands in the world flows through the platform. And perhaps most exciting, these budgets are incremental. Fourth, unified ID continued its strong industry-wide momentum and is reaching critical scale in the market. And fifth, our mobile business continues to be resilient. As we predicted, the most recent IOS changes have had no material impact on our business, and we expect that to remain the case. With that, I'd like to give you our perspective on the state…

Blake Grayson

Management

Thank you, Jeff, and good morning everyone. As our financial performance in Q3 indicates, we continue to execute well in the current environment. Connected TV continued to be our fastest-growing channel at scale around the world. Solimar has ramping on plan. The Walmart DSP is now available, and as we have consistently stated, we have seen no material impact on our business from the recent IOS platform changes. The value of our business model, being the largest independent DSP focused on the open Internet, continues to resonate strongly with our customers and has allowed us to build trust over the long term. Our appeal is the simplicity of our partnership. We focus exclusively on the buy-side, hunting for the impression opportunities that are the most valuable for our customers without the conflicts of owning inventory. When we deliver value for customers on a campaign, they almost always, return for future ones, which have led to a retention rate of over 95% across the previous 7 years. Q3 was an incredibly strong quarter and a testament to our belief that advertisers are accelerating their shift to data-driven advertising in 2021, revenue of $301 million was up 39% from a year ago. Excluding political spend related to the U.S. elections last year, which represented a mid-single-digit percentage share of our business in Q3 of 2020, revenue increased approximately 47% year-over-year. During the quarter, we benefited from continued growth in the digital advertising environment from both agencies and brands. Our performance in Q3 was broad-based across all channels, regions, and nearly all verticals. We continue to grow our top line quickly while scaling our cost structure efficiently, helping drive meaningfully positive EBITDA. In Q3, we generated $123 million in adjusted EBITDA, or about 41% of revenue. During the quarter, our EBITDA continued to…

Operator

Operator

Thank you. Ladies and gentlemen, the floor is now open for questions. We do ask that if you are listening on speaker phone, to please pick up your handset for optimum sound quality. Please hold for just a moment while we poll for questions. And our first question today is coming from Shyam Patel at Sig. Your line is live. You may begin.

Shyam Patel

Analyst

Hey guys. Congrats on the results. I had a couple of questions. First 1, for Jeff, you guys reported great 3Q and 4Q outlook. When a lot of your peers are struggling and calling on macro issues. I wanted to ask a question about next year, just at a high level. Can you just talk about how you view the setup and the key drivers as you head into next year? I know you touched on a lot of them on your prepared remarks, but just asking in the context of next year. You guys have CTV, Shopper Marketing International Solimar political. And then second one for Blake. I know you guys haven't given specific guidance for next year yet, but could you just talk a little about how you're thinking about revenue seasonality next year just -- given that the past couple years maybe -- have been a little bit abnormal? Just how you think about revenue seasonality next year. And then, I guess specifically, 1Q revenue tends to be down in about 25%, 26% sequentially. Is that a reasonable assumption at this point? Thanks, guys.

Jeff Green

Management

So first of all Shyam, thank you for wishing us congratulations as well as just the question. I'm really excited about '22. I don't know that I've gone into a year more excited than I am going into '22. Apart of kinds things that are happening outside of our control. So the first is that the regulatory environment is actually really net positive. So if Google and Facebook are a little bit more controlled or maybe forced to make more deliberate decisions or what's even more likely is that they go a little bit slower, that's a net positive for us given how much they've gained share over the years. Of course, things outside of us too changes in IOS and a lot of discussion this earnings season about supply chain challenges. We don't see any material impact from IOS, and we don't see any material impact from supply chain. So if given that, it makes me even more excited about the things that are going really well. So first of all, we're consistently grabbing share. So just constantly getting more than the space is growing. Second, we've never seen what's happening in CTV happen in any channel ever before. And I don't know if we'll ever see something like that happen again. But cord cutting, accelerating, I mentioned that cable subscriptions are a bit of a ticking time bomb. If that weren't enough results of subscription fatigue in live sports, returning the upfront last year was a little bit of a struggle. We anticipate that that's going to create more and more opportunity for CTV and stock market, which is always programmatic. And then here on -- I'm in London. Just what's happening here in the UK as well as across the EMEA in CTV has incredibly developed. Then…

Blake Grayson

Management

Sure. Thanks, Jeff. Yes. Just to reiterate what Jeff said, I think the sequential growth seasonality; it's obviously changed a bit, over the last 18 months or so, during dealing with the impacts of COVID. I do believe we seem to move closer back to that normal historic seasonality trend, but it's still a little bit early difficult to say exactly where the new normal seasonality ends up, but it does feel like we're getting back on that more normal historical trend.

Shyam Patel

Analyst

Got it. Thank you guys.

Blake Grayson

Management

Thanks, John.

Operator

Operator

Thank you. Our next question is coming from Vasily Karasyov at Cannonball Research. Your line is live, you may begin.

Jeff Green

Management

You're there Vasily?

Vasily Karasyov

Analyst

Hello, sorry. Can you hear me?

Jeff Green

Management

Yeah.

Vasily Karasyov

Analyst

Okay. Jeff wanted to ask you to go into more detail about what you're seeing after Walmart DSP went live. What kind of additional color and takeaways do have now and how does that inform your view of the size of the opportunity for the Company? And then are you having any discussions with the retail? So if you could give us some update on that would be great. And also your view on how material over an opportunity being closed loop measurement can be for The Trade Desk and that will be an important business line or is it going to be just incremental, nice incremental revenue?

Jeff Green

Management

Thanks for the question Vasily. So, as it relates to the Walmart DFP, so it's always better to just start with the very biggest in the world. Just phenomenal that we were able to create this partnership in closing the loop with the biggest retailer in the world. But we're only a couple of weeks in. So of course, we're looking at as green shoots and the potential ahead of us. That potential is obviously massive with sharper marketing being a $200 billion industry. When you look at what we're doing and spend and revenue, that's just a tiny, tiny percentage. Our entire Company is a tiny percentage of that shopper marketing TAM. We think, whereas eligible as anybody for that. And that to me is the real hope of the Shopper Marketing and what we are demonstrating here with Walmart. Because still especially in the U.S., most purchases are still made offline, the fact that most of the -- the advertising spend is online, there is a deep need to bridge the gap, to connect the dots between those 2. And what has been happening over the years is that retailers like Walmart, have tried to monetize their data by creating what we used to call ad networks, which are these little silos where they would sell their data on their own. To me, the most exciting thing is that the retailers are recognizing that in order to compete with Amazon, they have to put their data to work in a much bigger way. And that is to close the loop so that instead of getting that $10 million from one of the biggest brands in the world who spend billions, to instead getting those big CPGs or soda companies or whatever, to optimize spending their billions, to selling product inside of those brick-and-mortar stores or even in their e-commerce efforts so that they're measuring all their marketing spend success by how they sell product in those stores. So, for the first time ever I believe the retailers and the product owners are aligned in what they want, which is something much bigger. So because Walmart, the biggest, has gone first, it is not a surprise that all other retailers all over the world are saying we need to execute the same playbook, and we need to do more. And so we're talking to dozens of retailers, all the names I suspect that you would predict. And when you look at that in totality, it is definitely one of the most bullish things that we're working on right now. And I'm really encouraged and excited and proud to be Walmart's partner. But I'm just equally excited about all the partnerships ahead for us.

Vasily Karasyov

Analyst

Thank you.

Operator

Operator

Thank you. Our next question today is coming from Tim Nollen at Macquarie. Your line is live. You may begin.

Tim Nollen

Analyst

Thanks a lot. Jeff wanted to ask how the Solimar rollout is going and maybe how that goes. If it's a matter of converting existing users to this new platform or just basically how you progress with that. And relatedly as part of Solimar, you've talked about the data and the measurement marketplaces. I think I understand in principle how a data marketplace might work. I think you described that, but how does the measurement marketplace actually work? What does that mean? I mean, I guess you user UID 2.0 is means of identifying users. But whatever sorts of measurement are you including in that, and how does the marketplace work? Thanks.

Jeff Green

Management

So first let me just say, we launched this product on 77 and so we're only in this about four months. The reception, especially given that it was our biggest release in the history of the Company has been unbelievable. Unbelievably strong and it's re-learning a new platform. So when you're -- when you're re-learning, especially in a year that has been as busy as this one, and especially with the talent shortages that exist inside of ad agencies and even brands. And even to some extent across tech, that has made it so that training on something new takes more work, and you really have to entice people to do so. It's a commentary on how strong the product is that we are on track to have the majority of our impression bought on the new product by the beginning of next year. So now, like next week, that should take 1 to 1.5 years to go from 0 to a 100%, and it always starts with the enticing or more seductive phase where we're just trying to entice them to move over. And then the stragglers, there are some amounts that you always just have to flip the new one on, and you have a lot of confidence in order to do that -- in order to push people to do it. And we're getting closer to that, much closer to that, just based on how strong the reception has been from the majority of our clients. As it related to the data marketplace in the measurement marketplace. And so, there have been a whole bunch of inefficiencies in the way that we price data. And when I say we, I mean the entire ad tech industry. So the way that we price data, especially third-party data, has…

Tim Nollen

Analyst

Thanks, Jim.

Operator

Operator

Thank you. Our next question today is coming from Youssef Squali at Truist Securities. Your line is live. You may begin.

Youssef Squali

Analyst

Great. Thank you very much, Natalie. Youssef Squali. So hey guys, congrats on a really strong performance there. So 2 questions from me. 1, Jeff, can you maybe speak to the level of adoption of UID2.0 particularly by brands. You've done a great job bringing on a lot of ad tech partners. But you gave the example of Maiden, which was super helpful, thank you. But what are the gating factors do you guys bring on a lot more brands over time, which clearly is the Holy Grail? And then on 2022, just at a high level, what's the setup for Connected TV beyond some of the color that you've given? Particularly, I'm thinking about accelerating the adoption in Europe. If you can maybe just quanti -- and in Asia in particular. And if you can update us on where you think current penetration of connected TV stands in U.S. versus Europe versus rest of world that will be super helpful. Thank you.

Jeff Green

Management

So it relates to the scale of UID, so we have produced hundreds of millions of unique users inside of UID. And the growth rates are breaking records every. seemingly every week, I think we've mentioned in the prepared remarks that I think we broke our record something like 12 times in the quarter, just every week feels like we're hitting a new watermark and getting more and more users. So the month-over-month gains being in triple-digits, while we're talking about billions of unified ID, it is just unbelievable. And as I've said before, the momentum around this initiative, there's nothing I've ever seen like it. The collaboration is phenomenal. The fact that we're collaborating with competitors across-the-board is fantastic. The fact that even world gardens are creating passed to pack this through, while it's encrypted, they may not necessarily consume it. They are supporting customers so that they can use it if they want to. And then you've got infrastructure plays like Snowflake adopting it. That's important not necessarily because they share that same vision or have the same concern about an open Internet that we do. But it is because having a currency that makes it -- so they can activate data improves their value proposition. So when you look at whether it's them or a LiveRamp or a Nielsen, and just all the Companies including all the agencies, with all of their data products and data companies that they bought, that -- making them interoperable has just created a tremendous amount of momentum. You are right to point out that we're entering the phase where it's really important for advertisers and publishers to adopt it. What's fantastic with the case studies like the one we mentioned for made in is that we're proving the lift. Advertisers now…

Blake Grayson

Management

Thank you, Jeff.

Operator

Operator

Thank you. Our next question today is coming from Justin Patterson at KeyBanc. Your line is live. You may begin.

Justin Patterson

Analyst

Great. Thank you. Jeff, you're crossing the $1 billion revenue level this year and there’s a clearly strong retention characteristic with this model. What does the Company need to do to get to $2 billion or even $5 billion of revenue over the next few years? And then as a follow-up to that, perhaps you could expand on the supply chain efficiency initiatives you're working on, and really how that can create opportunities for you going forward. Thank you.

Jeff Green

Management

Thanks for the question. This might be the most important question for us as a Company. I'm always reminded of democracy and at the end of the movie Hoosiers, where they're talking about how we win this game, that smaller team from a smaller town, competing with teams that are much bigger than them in every way. Is not dissimilar from what we're doing with some of the biggest companies intact and our related history of the world and the way I'd look at it as we cannot lose sight, just like that Locker Room speech in that movie but ignore the fans, ignore all the outside towards the -- and just play your game, do it the right way. And this is essentially the same thing I'm saying to our team over and over again. If we just stick to what we do really well -- we continue to win in CTV. We continue to service our customers the way we have. We focus on the buy-side the way that we always have. We try to make the supply chain more efficient. We add more value than we extract. If we keep doing all the same things that we've done for the last 10+ years, I think we're going to get from 1 to 5 billion ahead of anybody else playing the same game. So this is one of those, or it's not about trying to exploit the weaknesses of other companies. This is about us just focusing on fundamentals, protecting our culture, continuing to build tech the way that we have, focused on recruiting the best talent. And if we do that, we'll be successful. So that's number 1. Number 2, I would say are we had to win in CTV. And so the good news isn't CTV…

Operator

Operator

Thank you. Our next question today is coming from Laura Martin at Needham. Your line is live. You may begin.

Laura Martin

Analyst

Great results. Maybe 1 for you, Justin, then 1 for you, Blake. On shopper marketing which the Walmart -- you said that Walmart has started and you are negotiating with a lot of other people to join. How big -- this closing the loop feels like it is best practice. Do you feel, Jeff, that this closing the loop kind of shopper marketing could be bigger than your core business today at maturity? That's the one for you, and then Blake, you were very careful to say the word “nearly all verticals had grown in the quarter.” So, I'm really intrigued by what didn't grow in the quarter and what percent of digital ad revenue would that represent, as it starts to return inevitably in 2022? Thanks guys.

Jeff Green

Management

You got it. I think over time, the same way that I look at -- actually let me backup. I am constantly looking at the trillion-dollar TAM that is, traditional advertising. And just looking at all the different ways to slice that. For instance, the fact that 2/3 of that pie is outside the U.S. is part of the reason why we've just been obsessive about growing our business outside the U.S. And we've invested ahead and we are ahead in lots of markets. The markets like India, which have huge potential for China which fastest-growing office in the world. Or all of our expansions that we highlighted in places like Italy and Taiwan. All of these are because we see growth potential to get to that other 2/3 of the pie and we would be silly to only focus on 1/3 of the pie. Shopper Marketing is incremental to that, not all of that is captured in that $1 trillion, but it collectively is about a $200 billion TAM. So that is incremental, but at end-stage, I expect that to be --our share to be in -- as a percentage similar to our percentage of the $1 trillion pie. And so I don't expect it to ever surpass that business. We might win more than our share in that particular TAM just because closing the loop is the Holy Grail. And because I think we're in a great position to continue to partner across all of retail. But I do think that our core business and the thing that we've been working at for the last 10 years will always be the lion's share of our spend, but we merely scratched the surface in both categories, is so early to tell because we're just a tiny, tiny spark of what we're yet to becoming.

Blake Grayson

Management

And then I'll follow up Jeff on the second question, Laura, with regards to verticals, the obvious one that showed pressure on a year-over-year basis, this quarter was the politics. So obviously that vertical was super high last year because of the elections and so you obviously see some pressure there. I would say the only other one that to call out and it's not a significant share of our mix. We do see some volatility in the family and parenting vertical a bit. And so it was a little lower than normal for Q3, but nothing of major concern for us. And so those are the ones that move around that we see, and then there are others obviously, still that we believe there's opportunity still remaining, but political is the large negative year-over-year in Q3, which is expected.

Laura Martin

Analyst

Thanks very much. Congratulations.

Jeff Green

Management

Thanks, Laura.

Operator

Operator

Thank you. Our next question today is coming from Mark Zgutowicz at Rosenblatt Securities line is live. You may begin.

Unidentified Participant

Analyst

Thank you. Just a couple on UID. Jeff, you mentioned UID2 daily avails are now in the billions. I was wondering if you could share what percentage of the media that you've sold year-to-date was resolvable to those avails. And what you expect that media mix, to trend to in the first half and half of next year. And then I just had a quick follow-up. Thanks.

Jeff Green

Management

Yes. As it relates to truth of the entire media chain, there's still a lot of work to be done for it to be present from publisher to every link in the chain to be available to the advertiser. The bigger thing right now is where it's available in the graph, if you will, where we view all the measurements. And that is probably the most promising thing that's happened with UID to date, where if you combine device IDs + UID, that's sum is greater than UID -- I'm sorry -- than device IDs + cookies. So it's already creating more traction in that modeling or that graph than what we have before UID existed. But there's still a lot of work to do and it just relates to the questions that I answered earlier, which is we especially need more advertisers and publishers to be connecting that throughout the entire chain. We expect the advertisers to start. And because they bring incremental dollars that then makes all the publishers connect. But the fact that we've gotten to literally billions creates incentive for both sides to do that now, and it's just implementation. So the difficult part is not actually winning hearts and minds, it's just getting from winning hearts and minds throughout the entire organization to implementation, and that just takes time. So at this point, I believe it is just a matter of time before that happens.

Unidentified Participant

Analyst

And maybe just to follow my point in terms of implementation, just on the specific at large publishers. How many have committed to UID to-date and what might be holding them back particularly as you brought on more and more Ad Tech partners? It would seem to me that you talked a lot about advertisers onboarding first party data, but isn't the large publisher more of the impetus to get UID, sort of off the ground. Just to appreciate that specifically; How many large publishers you have committed today? In sort of what we should be thinking about in terms of milestones in the first half of next year. Thanks.

Jeff Green

Management

Yeah. So one of the things that we've done a lot of this just pushing inside of journalism. And so you might have seen some of the press releases, whether about BuzzFeed or whether that's Washington Post and the 300 local journalistic outlets that they support technologically or news week or there is just dozens and dozens of top 200 publishers who already been public about their support, let alone those who are implementing it behind the scenes. On NBC earlier. They have been public about their interoperability that your idea as well, which by the way is all that matters is that their ideas are interoperable with our ID. You are right, though, that it is important for both advertisers and publishers to adopt UID in order for it to be successful. It does not matter which one goes first. There is this chicken and egg challenge. If publishers go first, then advertisers are incentivized to quickly onboard their data so that they can leverage what the publishers are making available to them. If advertisers go first, then it's on publishers to quickly implement so that they can get higher CPM because advertisers are telling them if you can just help me connect my data to this, I will pay more for your inventory. That is what we're seeing. If that efficacy goes up by 3x, the cost goes up by 1.5 to 2x, and everybody wins. And so it makes it very, very incentivizing for both publishers and advertisers to do that. And that's largely because we started in the middle with infrastructure where we get to big scale pretty quickly and that part we've already done. So there's strong incentive for both sides to act now and that's all working.

Unidentified Participant

Analyst

And just real quickly, is there an inflection point I guess just speaking to the milestone, Jeff? I've seen when you talk about implementation being a hurdle. Is there an inflection point where that implementation is no longer hurdle and we see X number of large clubs sign up in the first half of next year? Thanks.

Jeff Green

Management

So it's just pointed out after the to make the next question. But it's just pointed out in the sense that -- I believe we’ve will. Already reached the inflection point where anybody who is not implementing UID is operating at a disadvantage to those who have. It's just a matter of doing the work to get it integrated. And then, of course, these are big strategic decisions that have to be understood at least at some level, in multiple parts of nearly every organization. So that just takes some time in order to do the ramp up. But we already had so many users and it is such dominant currencies than any other currency should be interoperable adopt in order to get some benefit. It's not rational, not be interoperable with that. That point -- that inflection point has already passed.

Chris Toth

Management

Thanks Mark. Getting there, we have time for one more question. .

Operator

Operator

Thank you. Our final question today is coming from Brian Fitzgerald at Wells Fargo. Your line is live. You may begin.

Brian Fitzgerald

Analyst

Thanks. I'll be quick to a thing that’s throughout Adweek one was the benefits of using new idea across the web and CTV for universal frequency capping. So want to know if you could talk about how much the pain point that is for advertisers. And unpack that a bit. And then second one was also from Adweek and that was AMC Networks talking about how they partnered with you guys to enable programmatic, addressable ads in linear TV. They call it a first, They're kind of wrapping and digital wrapper around linear impressions and then getting across the trends and then you guys to be filled. So how quickly are you seeing the evolution from that standpoint? Thanks.

Jeff Green

Management

You . Thanks, Brian, for the question. Really appreciate it and I’ll take the first one and then I'm actually joined here by our Chief Revenue Officer, Tim Sims, who will take the second part of the question and Tim guilt-free of course to add any color on the first part as well. I love the first part; I mean the second part is great as well because AMC has been just such a phenomenal partner. But you're absolutely right. So one thing that has not been discussed enough is that nearly everything in CTV is consumed, on the other side or on the inside of a logging. So in other words, you are logged-in using an e-mail address to consume content that you have that you're watching on pretty much every app, on every operating system that you'd have. Whether it's Roku or Amazon or something else. And because it's on the other side of the log in, there is this benefit to using a common currency across all of those. If you think about it from a consumer standpoint, more than ever, we are watching content on multiple apps, like 5 years ago, we mostly watched on Amazon and Netflix, and now we watch on lots of apps. And the fastest growing have been AVOD out. So you now see in ad whether that's Peacock are over or any of the others. There are adds being shown across all of them. Of course, an advertiser would like to control reach and frequency across all the apps and not just one. If they just do it one app at a time, they are going to waste money. And that waste is totally unacceptable in connected TV because the costs are higher. As I as I mentioned in the repaired remarks, the costs initially were higher because of scarcity. That's unacceptable anymore. You all first have to be justified with increased efficacy. And then efficacy cannot be justified if you do not control reach and frequency universally. This is why Unified ID is so strategically important for us. But it's also wise so strategically important for every major brand in the world, where as they are looking at CTV, the perfectly fragmented ecosystem, they are looking at that saying, “I have to control reach and frequency centrally. And if I don't do that, I'm going to operate at a disadvantage and I'm going to waste money compared to what I did in linear." And given the increased cost of content, the content owners are equally interested in making ads more effective because you can't win by showing an ad load that is as dense as the one that we had in linear. So, whether you're a content owner, whether you're an advertiser, or whether you're the DSP like us, we all want universal reach and frequency, and the only way that that can be done is with a common currency like UID. Now, Tim, for the second part.

Blake Grayson

Management

great. Brian, thanks for the question on AMC, I'll just zoom out for a second in that one of the things that we're constantly striving to do on the CTV partnerships front is how do we continue to expand and grow the amount of available inventory in television. And one of the interesting things that came out in the AMC release is that that's exactly what we're doing here. We're looking at a new, albeit small, but a new area where we can create more inventories and that is with addressable linear CTV or the television. What’s really important to call out as a distinction here, is that this look exactly like what we are doing in CTV with all of our other partners, but in the linear feed. So this is an open RTP requests to The Trade Desk where we can make a decision on an impression by impression basis to deliver an ad back to AMC. And it's unique and that's expanding into a new area television in linear, but the little to it -- to us, is exactly like connected television where we get a request and we're able to bid back in real time on linear television. It's really exciting early days, but it's a very exciting new corner of television that he made addressable and available platforms like The Trade Desk. And the last thing I'll say on this is that one of the reasons that we're able to partner so well with folks like AMC and one of the reasons that we've been able to partner everywhere in the world is because of our objective place in the market. So whenever network like AMC or looking to try new things and it's a push the boundaries and test new areas of available inventory. They come to us first because of our objective point in the market. So it's an exciting thing to watch still early days, but definitely an interesting period where we're going to expand.

Brian Fitzgerald

Analyst

All right.

Chris Toth

Management

Thank you, Brian. And thank you so much for everyone is being on the call today. We ran a few minutes of over what we normally do, but appreciate everyone's attendance. Thank you.

Jeff Green

Management

Thanks, everyone.

Operator

Operator

Thank you, ladies and gentlemen. This does conclude today's event. You may disconnect at this time and have a wonderful day. Goodbye and thank you for your participation.