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Townsquare Media, Inc. (TSQ)

Q4 2017 Earnings Call· Tue, Mar 13, 2018

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Transcript

Operator

Operator

Good morning and welcome to Townsquare’s Fourth Quarter and Year End 2017 Conference Call. As a reminder, today’s call is being recorded. Your participation implies consent to such recording. At this time, all participants are in a listen-only mode. A brief question-and-answer session will follow the formal presentation. [Operator Instructions] With that, I would like to introduce your first speaker for today’s call, Claire Yenicay, Executive Vice President. Miss, you may proceed.

Claire Yenicay

Analyst

Thank you, operator and good morning to everyone. Thank you for joining us today for Townsquare’s year end financial update. Also on the call today are Steven Price, Executive Chairman; Bill Wilson and Dhruv Prasad, our Co-CEOs; and Stuart Rosenstein, our CFO and Executive Vice President. Please note that, during this call we may make statements that provide information other than historical information, including statements relating to the company’s future prospects. These statements are considered forward-looking statements under the Safe Harbor provision of the Private Securities Litigation Reform Act of 1995 and are subject to risks and uncertainties that could cause actual results to differ materially from those projections. These statements reflect the company’s beliefs based on current conditions, but are subject to certain risks and uncertainties that are detailed in the company’s annual report on Form 10-K filed with the SEC and we incorporate these by reference for this call. We may also discuss certain non-GAAP financial measures, including adjusted segment operating income, which we are using instead of direct profit, adjusted EBITDA and adjusted net income and make certain pro forma adjustments. Such non-GAAP financial measures should be used in conjunction with all the information contained in the quarterly and year end reports available on our website. At this time, I would like to turn the call over to Steven Price.

Steven Price

Analyst · Macquarie Capital. Please proceed

Thanks, Claire. Good morning, everyone and thank you for joining us today. The closing of 2017 brings to a conclusion a year of transition for Townsquare characterized by strong local performance, major leap forward for the digital marketing businesses that fuel our local marketing solution segment, challenges on our entertainment portfolio that we have addressed through the strategic review that Bill and Dhruv announced on our last call and of course the management succession I initiated in October of last year that resulted in the promotion of Bill and Dhruv to the position of Co-CEOs. Amidst this year of transition, our core local marketing solutions business continued its impressive and consistent performance delivering at the end of 2017 its 16th consecutive quarter of positive organic revenue growth. As we turn the page into 2018, we expect to build from this position of strength and stability. I remain energized by our progress as a company and engaged in my new role as Executive Chairman working with Bill, Dhruv, Stuart, Claire and the rest of the team to deliver results for our shareholders and other stakeholders. With that, I am happy to turn the call over to Dhruv who will discuss management’s immediate priorities and capital allocation plans as well as provide commentary on Townsquare’s 2017 performance.

Dhruv Prasad

Analyst · Stephens. Please proceed

Thanks, Steven. Good morning, everyone. Since Bill and I started our new jobs last fall, our focus has been executing upon our plan composed of four key principles. First, focus on local execution what we have been calling Local First, the blocking and tackling of delivering our multiplatform local offerings. Second, reduce complexity and volatility in our business, which was largely the focus of our entertainment segment review, the results of which I will discuss in a few minutes. Third, continue to invest in the impressive growth of our most promising digital products, Townsquare Interactive and Townsquare Ignite, both of which Bill will discuss in more detail on this call. And fourth and finally, drive the product innovation that is contributed to Townsquare’s strong revenue growth since our inception. As part of the internal rollout of this plan, over the past several months, we visited nearly all of our company’s 67 local media markets to meet with our local managers and employees in the field. Our key takeaways have been: one, our local marketing offerings continue to demonstrate relevancy for consumers and advertisers as well as strength and resiliency despite the rapidly changing local marketing landscape. Two, there is a meaningful gap between the quality and differentiation of our product set relative to our competitors in most of these markets. We believe simply that we have better resources and superior products and services. Three, we believe we have a meaningful competitive advantage in launching new businesses and products for our local audience, advertisers and consumers consistent with one of Townsquare’s core founding principles. Before we turn to our 2017 results, as you know, we discussed on our last call our intention to begin returning capital to shareholders in 2018. We are delighted to announce this morning that our Board of…

Bill Wilson

Analyst · RBC Capital Markets. Please proceed

Thanks Dhruv. 2017 was a strong year for our Local Marketing Solutions segment. As Steven mentioned at the opening of the call we have finished the year by achieving our 16th consecutive quarter of Local Marketing Solutions’ net revenue growth and excluding political, we grew net revenue of 3.9% and adjusted segment operating income nearly 1%. We have continued to invest in our core local products. In 2017, we built and launched over 300 individual radio station mobile apps for all of our local brands, each of which is integrated with Apple CarPlay & Android Auto for integration interconnected cars. We re-launched all of our local radio branded websites with a new premium design and user interface that has already demonstrated increased engagement as well as generated incremental revenue opportunities. Additionally, we have made each of our stations compatible with the smart speaker platforms operated by Amazon, Google and Apple. We are tremendously excited about smart speakers and in particular the opportunity to place audio content and thus radio back in the center of the home entertainment experience. In 2017, we made several investments in core local broadcast programming. And as a result, we are pleased to report the fall 2017 ratings period was one of our strongest in years. We posted strong ratings, share gains in key demo adults 25 to 54 in some of our largest markets, including El Paso, Texas and Buffalo, New York, where we own the number one and number two ranked stations, Lafayette, Louisiana where we owned three of the top five stations and Portland, Maine where we owned three of the top four stations. In the country format, which is our number one format by net revenue, we achieved our second consecutive positive ratings book finishing 12% ahead of fall 2016 book as…

Stuart Rosenstein

Analyst · RBC Capital Markets. Please proceed

Thank you, Bill and good morning everyone. As a reminder our results discussed today are presented on a continuing basis and exclude discontinued operations. In 2017, we elected to discontinue the operations of certain portions of our Live Events business, including our Holiday Event series, The Glow that was subsequently sold in 2018. The operations and related expenses of these Live Events operations are presented as net income or loss from discontinued operations in our financial statements. We had net income from discontinued operations of $100,000 for the year ended December 31, 2016 and a net loss of $1.4 million for the year ended December 31, 2017. All other financial results we will discuss today are related to continuing operations unless otherwise noted. For the quarter ended December 31, 2017, net revenue decreased 3.7% or $4.4 million to $114.3 million as compared to the fourth quarter of 2016. For the year ended December 31, 2017, net revenue was $507.4 million as compared to $560 million in 2016. That represented a decline of 1.7% or $8.6 million. In comparison to 2016, an election year, political revenue was significantly down in 2017. Political revenue declined $4.1 million in the fourth quarter from $5.3 million to $1.2 million. For the full year period, political revenue declined $6.6 million from $9 million in 2016 to $2.4 million in 2017. Excluding political revenues, net revenue in both the fourth quarter and full year periods was nearly flat. Fourth quarter net revenue, excluding political, declined 0.2% or $300,000 and full year 2017 net revenue, excluding political, declined 0.4% or $2 million. Local Marketing Solutions net revenue increased 0.4% or $400,000 in the fourth quarter. Excluding political revenue, Local Marketing Solutions net revenue increased by 0.2% or $4.5 million in the fourth quarter. For the full year…

Dhruv Prasad

Analyst · Stephens. Please proceed

Thanks, Stuart and thank you to everyone who dialed in to be with us this morning. In summary, after a year of transition, we believe Townsquare is in a strong position. At the end of our last call, we told you that we were focused on three immediate near-term priorities in our first several months in our new jobs. One, growing the Local Marketing Solutions segment, which delivered its strongest ex-political quarterly growth rate of the year in Q4; two, implementing corrective action for our Entertainment segment, which we have done as a part of our recent reset; and three, returning capital to shareholders, which we plan to do in the form of the dividend we announced this morning. As we have executed our immediate priorities, our focus in 2018 is on the medium-term plan we outlined on the front end of this call, which we believe will position Townsquare for profitable growth in this year and beyond. In all respects, we are leaning in and excited about the year. We have covered a lot on this call and we have provided even more context in our annual shareholder letter, which we encourage you all to read and which was released today. As always, please don’t hesitate to call us with any questions or just to check-in. And with that, we are now happy to open the call for questions. Operator, will you please open up the lines?

Operator

Operator

Thank you. [Operator Instructions] Our first question is from Leo Kulp with RBC Capital Markets. Please proceed.

Leo Kulp

Analyst · RBC Capital Markets. Please proceed

Hi, good morning guys. Thanks for taking the question. Just a couple around the model, it looks like your Local Marketing Expenses grew about 6% last year. Should we expect that to moderate in ‘18 or is that going to continue?

Stuart Rosenstein

Analyst · RBC Capital Markets. Please proceed

Hey, Leo. How are you doing? It’s Stuart. I think it will moderate. We will have some additional investment as we add more sellers, but hopefully it will grow in proportion with our revenues.

Leo Kulp

Analyst · RBC Capital Markets. Please proceed

Okay. And then can you provide some color around the Ignite campaign, how does the ARPU there compared to Townsquare Interactive?

Bill Wilson

Analyst · RBC Capital Markets. Please proceed

Hey, Leo, it’s Bill Wilson. As we mentioned on the call, we have about 1,600 current active campaigns for Ignite. The average order size in a month is relatively the same as our broadcast order size on a monthly basis. The differences on our Ignite campaigns are about twice as long in length, but the actual average order size per month is roughly the same as our broadcast order.

Leo Kulp

Analyst · RBC Capital Markets. Please proceed

Got it. Thanks Bill. And then one last question for me, how much more runway do you have on Townsquare Interactive in terms of growing the – both the subscriber base and do you see an opportunity to drive the ARPU growth there with some of the additional services that you are offering?

Bill Wilson

Analyst · RBC Capital Markets. Please proceed

Yes. We see tremendous runway ahead. We hired a head of customer service, customer retention. Just about a year ago, we are seeing decreased churn, we are seeing consistent sales velocity and as you just mentioned we continue to add services and products. So we are very bullish on that segment.

Leo Kulp

Analyst · RBC Capital Markets. Please proceed

Got it. Thanks guys.

Bill Wilson

Analyst · RBC Capital Markets. Please proceed

You’re welcome.

Operator

Operator

Our next question is from Michael Kupinski with Noble Financial. Please proceed.

Michael Kupinski

Analyst · Noble Financial. Please proceed

Thank you. Can you talk a little bit about the headcount of the company and your plans for 2018 overall?

Bill Wilson

Analyst · Noble Financial. Please proceed

Sorry Mike, your question was about the headcount in the company?

Michael Kupinski

Analyst · Noble Financial. Please proceed

Right. Yes, in general.

DhruvPrasad

Analyst · Noble Financial. Please proceed

Yes, sure. So this is Dhruv. I would say on the Entertainment side, we have made reductions in staffing and reductions in overhead consistent with the plan that we talked about earlier on the call. On the Local Marketing Solutions side, we are investing in sales people and service people across the business in our local markets as well as to drive Townsquare Ignite and Townsquare Interactive. So on a net basis, we would expect the headcount increase in the Local Marketing Solutions segment.

Michael Kupinski

Analyst · Noble Financial. Please proceed

Got it. And can you talk a little bit about the core expenses that you are picking out it, but that that name and where did the majority of the costs come out of?

Bill Wilson

Analyst · Noble Financial. Please proceed

Yes. So I would say that the costs, they were across our Entertainment segment. And they relate primarily to staffing and overhead as well as the production costs associated with events that were no longer continuing.

Michael Kupinski

Analyst · Noble Financial. Please proceed

And but specifically related to the name itself has – I assume that you reduce costs there, but can you just give us some more color on that portion of the business?

Bill Wilson

Analyst · Noble Financial. Please proceed

As it relates to name, we have not reduced costs in a significant way. There hasn’t really been the opportunity to reduce costs, because we have had costs inflation driven by labor that candidly is largely beyond our control.

Michael Kupinski

Analyst · Noble Financial. Please proceed

Got it. And then the last time we talked, you indicated that M&A activity was pretty active and I know that you have a fairly very large cash position, what is the interest in pursuing acquisitions at that this point?

Bill Wilson

Analyst · Noble Financial. Please proceed

The interest is high moderated by what will continue to be discipline on the price front. So as you know about a month ago, we announced an acquisition a small tuck-in acquisitions in Utica, New York. We see other opportunities like that. There has been a tick-up as we said in activity. Some of the processes that are out there are public and we expect with some of the restructurings that are going on with some of our competitors, we expect and hope that there will be assets that are attractive to us that fit our profile that will come loose and available for sale. So as you said we are very – we feel very well capitalized, we feel very ready to be opportunistic and move quickly when acquisition opportunities arise.

Michael Kupinski

Analyst · Noble Financial. Please proceed

Got it. Thanks. That’s all I have.

Bill Wilson

Analyst · Noble Financial. Please proceed

You bet. Happy birthday, Mike.

Michael Kupinski

Analyst · Noble Financial. Please proceed

Thank you.

Operator

Operator

Our next question is from Kyle Evans with Stephens. Please proceed.

Kyle Evans

Analyst · Stephens. Please proceed

Hi, thanks. I didn’t hear any commentary on the core time sales business, can you talk about what you saw specifically in terms of sell-through and pricing on – in the fourth quarter and what you are seeing in 1Q pacing and maybe talk a little bit about some of the vertical of industry trends you see with some highlights in auto please?

Bill Wilson

Analyst · Stephens. Please proceed

Sure. This is Bill. From advertising categories standpoint, our best performings were services, commercial residential, entertainment, retail, health services and travel. Auto is one of our largest as it is retail and entertainment and auto was relatively flat for us last year. As it relates to current pacings, we are feeling really good particularly about local direct, but we continue to see headwinds on the national front and as you guys – we have talked about in the past much smaller segment for us, vis-à-vis others in the radio space given our mid in size and small markets, but is still a headwind for us.

Kyle Evans

Analyst · Stephens. Please proceed

Was local core ex-digital up year-over-year in 4Q?

Dhruv Prasad

Analyst · Stephens. Please proceed

As you know, this is Dhruv, as you know, we don’t disclose broadcast separate from digital within our Local Marketing Solutions segment, but I would just say taking a step back, because we did provide a lot more information on our local digital business that we have in the past on this call. So, again taking a step back, our thesis since the beginning was that broadcast radio is a Trojan horse to grow other businesses and that informs the formation of the platform of Townsquare and our acquisition of 300 plus radio stations over the course of the last 8 years. I think we have been very successful in that approach. We built a $100 million digital business, which is growing and profitable and we have built a nice portfolio of local live entertainment assets that also continue to grow and are profitable. Going forward, I think our expectation in 2018 is what has been really for several years, which is the objective is to keep broadcast stable and grow our digital products. And that’s the approach at Townsquare – been the approach of Townsquare since the beginning and will continue to be our approach in our expectations for 2018.

Kyle Evans

Analyst · Stephens. Please proceed

What kind of political outlook do you have built into your ‘18 top line guidance?

Stuart Rosenstein

Analyst · Stephens. Please proceed

Hi, this is Stuart. I will take that. We don’t actually give political guidance for the year going forward, but given the unusual outcome for 2016’s advertising cycle, it is difficult to predict what ‘18 will bring, in 2014 the last non-Presidential election year, we generated approximately $600,000 in Q1 of political revenue and approximately $8 million for the entire year. So, we kind of use that as a basis.

Kyle Evans

Analyst · Stephens. Please proceed

That’s helpful. Thanks, guys.

Bill Wilson

Analyst · Stephens. Please proceed

Thanks, Kyle.

Operator

Operator

[Operator Instructions] Our next question is from Amy Yong with Macquarie Capital. Please proceed.

Amy Yong

Analyst · Macquarie Capital. Please proceed

Thank you. So, I guess two questions, one kind of follow-up to previous ones if you could talk through on how maybe Ignite is synergistic to your Local Marketing Solutions? That will be great. And maybe Steve for my second question, can you walk us through how you came to the conclusion if you do some buybacks rather than the dividend, I am sorry dividend rather than buyback and maybe how quickly can you get to that 4x leverage target? Thank you.

Bill Wilson

Analyst · Macquarie Capital. Please proceed

Hey, Amy. It’s Bill. I will take the first one and then Dhruv and Steve will take the second one. So, Townsquare Ignite, our digital programmatic offering is completely integrated with our Local Marketing Solutions and our local teams. Our sales people in the local markets are the primary seller of that solution as I mentioned on the call. It really came out of our success selling our owned and operated properties and our customers really wanted to continue to buy and extend that by targeting consumers across the Internet. And I gave a couple of examples of that, but to answer your question specifically, it’s completely integrated, we do hire a specialist from a programmatic space to go in and train and do four-legged calls, where they are doing joint calls, but the actual sales of Ignite are done at the local level by our local sales teams.

Steven Price

Analyst · Macquarie Capital. Please proceed

Hi, Amy. So, our Board of Directors felt that a dividend would best support the stock on a long-term business. We will continue to evaluate our use of capital as always in order to deliver the best shareholder – best value to our shareholders. Going forwards, our capital allocation is going to be used to fund the dividend, find accretive investments for our LMS segment and then to de-lever.

Amy Yong

Analyst · Macquarie Capital. Please proceed

Great. And how quickly do you think you could get to 4x kind of given the EBITDA growth?

Dhruv Prasad

Analyst · Macquarie Capital. Please proceed

Amy, this is Dhruv. We think over the course of this year that we will be able to delever in the zone of 0.5 turn, so that would put us well on track to achieving our sort of mid to long-term target of 4x.

Amy Yong

Analyst · Macquarie Capital. Please proceed

Great. Thank you.

Dhruv Prasad

Analyst · Macquarie Capital. Please proceed

You bet. Thanks, Amy.

Operator

Operator

Our next question is from Jim Goss with Barrington Research. Please proceed.

Jim Goss

Analyst · Barrington Research. Please proceed

Thanks. A couple of them. One, I was curious if there are any other events to your sense are becoming long in the tooth someone like the Fun Run and when do you pull the plug in such a situation and alternatively are there events that are stable or growing and leveragable that you think you can expand on?

Dhruv Prasad

Analyst · Barrington Research. Please proceed

So, we continue to evaluate our portfolio of events on an ongoing basis. There is nothing today that we look at and say – going forward nothing today that we look at and say is as you said long in the tooth, but consumer taste change every month, every quarter, every week, consumer taste change in this environment. So we do have to be proactive in that regard. We are seeing actually quite strong success in the first quarter of this year from our – your festivals business, which is a business we have actually had and run for quite a long time, but which has been a steady generator of cash flow and in this year actually has been quite strong. So I would point to that as a business we continue to leverage.

Jim Goss

Analyst · Barrington Research. Please proceed

Okay. And with regard to M&A I think Utica, if I am not mistaken is the first in quite a while you have required, I am wondering if you have indicated that you have a high interest and it’s based on value, do you think the situation going on with I heard at the movement could windup having some impact on the entire industry, where there might be a sort of a waterfall effect and there could be opportunities, do you think will above what?

Bill Wilson

Analyst · Barrington Research. Please proceed

So first was just one correction. The Utica acquisition was actually a second in recent history. We acquired a cluster as you may remember we acquired a cluster of radio stations in the brochures [ph] in the fall of last year.

Jim Goss

Analyst · Barrington Research. Please proceed

Okay.

Bill Wilson

Analyst · Barrington Research. Please proceed

Our activity is – our announced activity is ticking up. As it relates to iHeart, Cumulus, yes, our hope is that the processes that are ongoing there will result in asset sales. Obviously, those two companies have been largely on lockdown from an asset sale perspective given their leverage over the last several years. So we think there will be opportunities. We are pretty familiar with the market list and the assets that those two companies and have a sense for which markets would be attractive for us inside of – inside of those companies and are hopeful that there will be processes and hopeful that we will have an opportunity.

Jim Goss

Analyst · Barrington Research. Please proceed

Okay. Thank you very much.

Steven Price

Analyst · Barrington Research. Please proceed

Thanks Jim.

Operator

Operator

[Operator Instructions] We have reached the end of our question-and-answer session. I would like to turn the call back to Dhruv for closing remarks.

Dhruv Prasad

Analyst · Stephens. Please proceed

Thanks everyone for dialing in. We appreciate your time this morning. We know it’s a busy season for a lot of you. We appreciate the question and we look forward to talking to you in the near future again. In the meantime call us any time. Thanks everybody.

Operator

Operator

Thank you. This concludes today’s conference. You may disconnect your lines at this time and thank you for your participation.