Steven Price
Analyst · Gabelli & Company
It has. I mean, what this business is, it's a really nice business, but it's competitive. We're actually very successful, right. We own some of the biggest music communities on the web, right, XXL, TasteofCountry.com, PopCrush, Loudwire. I mean, I'd urge people to check them out. The content, and the videos, and the short and long-form content is terrific. So if you're a hard rock enthusiast you're going to Loudwire, I would suspect, most days. If you like hip hop you're going to XXL, if you like country you want Taste of Country, it's bigger than CMD, it's the biggest site on the web. So it's a good business. But in order to really ramp it -- if we were a VC-backed company we would be investing like crazy in new forms of content, new forms of video, all the kind of things that you would do to really ramp it up. Given the context that we're in as a public company where this is not a huge component, we're trying to balance where we invest. And you can't invest everywhere. To invest here may not have as much a return as investing in some other places in our business. It might for somebody else. And we don't have lots of other digital portfolios, we have lots of other digital portfolio. So our strategy is to maintain the excellent quality that we have, and we can see that both in the number of uniques we're the biggest music-focused ad network in the entire Internet, and in the engagement. And that's measured in terms of social engagement, YouTube subscribers, pages per view, lots of different -- minutes per page, et cetera. And that has stayed pretty stable. So we're trying to maintain that without sort of going -- spending so much money to really invest to ramp it which would really hurt EBITDA. So we're trying to manage that.