George Blankenship
Analyst · Jefferies. Your line is open
Yes. What we are seeing in the stores is that, some people come in, they see the car, and they want to put reservation down today, oh my gosh, how do I get one as soon as possible. Other people, they want to come back, they want to ask some questions and they keep coming back, and the beauty of the stores is they are located in locations where people frequent on a regular basis, so they don’t have to go out of their way to stop back and ask a few questions. So that’s working really, really well. I think when we start looking at 2014 and 2015, I think what we need to do is step back and understand that in our segment, the Model S segment of automobile sales world-wide, less than 30% of them are done in the United States. So, there is this massive opportunity for us as we go international where we haven’t even tapped it with one new design store yet. Like none of the stores we have anywhere in the world are like the stores we have in North America in a high traffic shopping center. We will start doing those, we’ll start doing those this year, so we can start having the same results and getting in front of people elsewhere outside the United States like we are doing here, and that’s one of the things we are going to do in China. We are opening up in this really, really great shopping center in Beijing in the spring that is a higher traffic location. We’ve got one scheduled for Hong Kong. We’ve got one schedule that we are looking at in a couple of other countries in Europe. And when people come in and they interact with us, when they are not thinking about a car, it’s like the best experience you could have with them, and then when it comes time to buy a car, they think or that’s where I want to buy it, that’s where I want to buy it from, and as a result, the longer a store is open and the more cars are on the road around those stores, the more effective the stores become, so the longer store is open, the better.