Margi Tooth
Analyst · Canaccord. Please proceed with your question.
Yes, sure. Hi, Maria. So just through taking that piece by piece to provide more context. In terms of frequency, you're right, kind of COVID was the one-time impact on our business we hadn't seen before. Really person gets there getting more or less during a period of time. We noticed with our frequency is the impact of software, really influences the arrival patterns of invoices. But in terms of where we are right now and kind of the mix shift, when we take price, we take price in a period and it takes 12 months that to roll through. And at the moment, as I walked through in the early remarks, by the end of Q1, we're at 14.4% that was rolling through in terms of ARPU. We will be at the end of this year at 23% that's staggered through the year, which is an average of 18%. So when that, what happens with the mix of business that we see? If you have an average increase of 18%, there are a couple of things that happen with that. The first thing you have a buy-down. So typically what that is, someone will get there increased and they will call us and they will contact us. And they'll ask, can I hold what I'm paying in a monthly basis, which means I may adjust my deductible? So the team will work for it up with them. We use about 2% of that 18%. And then beyond that, you have a mix shift, which is about 10%. So that make shift relate to products, specific distribution, strategy, geography. So if you think about international business, that's also going to start to play into that as well. So as we manage I'm moving forward, we're doing is we're making sure that we are pricing appropriately by geography, by category to ensure we can hit that 71. And what that means is you're going to see a more frequent number of findings with the regulators, to ensure we can say on top of that and monitor that curve at pricing increase that we see coming through. We have an operating assumption right now that we will see a 15% of that inflation year-over-year for the coming years. And with that operating assumption, we are required to make sure we are on top of that data, reviewing that data. We're looking at it in different ways and we've looked at it previously, which will allow us to get ahead of those changes. And make sure that we are having constant adjustments that say at the 71% level in terms of all lost ratio. Did that answer some of your questions there? If something that I can touch on more.