Darryl Rawlings
Analyst · Stifel. Please proceed with your question
Thanks Laura. And good afternoon, everyone. I am joined today by Asher Bearman, our Chief Administrative Officer; Tricia Plouf, our Chief Financial Officer is on maternity leave, having just given birth to her daughter a week ago. Before I jump into the details of the first quarter, I want to highlight that on April 26, we published our 2016 Annual Report which includes my third annual shareholder letter. I'll touch upon a few of the highlight today but I encourage you all of to give it a read as it provides some comprehensive insights into how we operate and think about our business. For a more in-depth discussion around the focus area is highlighted in the shareholder letter. I also would like to invite you to an upcoming meeting of shareholders which will be held on June 7 at our Headquarter here in Seattle. Our intention is for this event to be an annual opportunity for our shareholders to witness our culture, interact with our team and learn more about our key initiatives. Turning now to our high level results. It was another solid quarter financially. We grew total revenue by 28% year-over-year. We expanded our year-over-year adjusted operating margin by a 170 basis points to 8%. We continue to leverage our fixed expenses. We delivered our fourth consecutive quarter of positive free cash flow and we achieved our targeted LVP to PAC ratio of 5 to 1. We also continue to chip away at the key focus areas as I lay out in our annual shareholder letter. In some areas we made more progress than others but we are squarely focused on deepening the modes around the business. One of largest competitive mode is our national sales force of Territory Partners. In 2016, we increased the number of people in the field from 84 to 104, adding Territory Partners at both new market and in territories where we have more established presence. 80% of hospitals are located within these territories and we have a target of visiting these hospitals every two months. One of our main focuses in 2016 and continuing in 2017 had been on increasing same store sales. Historically, it has been difficult for us to focus on both adding new stores while increasing same store sales. And our active hospital growth in 2016 reflects this challenge. In 2016, the number of hospitals actively recommending Trupanion peaked at just over 8,100 hospitals compared to the 7,660 at the end of 2015. This is below the expectations that we had set out for ourselves going into 2016 but was reflective of our shifting focus around the middle of 2016 towards growing same store sales. As I discussed in the most recent shareholder letter, it's too early to tell whether the strategy will pay off but I feel good about our progress thus far. We begun testing new strategies centered around providing partnering hospitals with more data and information, enabled largely by Trupanion Express and previously unavailable to us. And we are doing so with an increased frequency compared to our historical touch point. We expect that this will be an important multiyear initiative. We ended 2016 with over 1,400 Trupanion Express enabled hospitals, up from 500 in the prior year but slightly below our prior target of 1,500 to 2,000 hospitals. This was deliberate and reflective of our strategy to better levered Trupanion Express as a tool to support our same store sales initiative. We paid over $30 million in claims directly to the veterinary hospitals in 2016, up 41% from 2015. And we are working diligently towards the day where 95% of our member invoices are paid directly and instantly to their veterinarian hospital. Acquiring pet through the veterinary channel remains our primary focus. And today, approximately 80% of our new enrollments are generated from veterinarian or from our existing member. In more matured market where the majority of veterinarians are actively recommending Trupanion, we believe we will eventually be able to cost effectively use medium such as television and radio to increase brand loyalty and conversion rate. We continue to test these alternative channels in strategic way. In the first quarter, we were slightly more aggressive in our direct-to-consumer testing as compared to 2016. The results were encouraging and we intend to continue targeted test throughout the remainder of 2017. Our ability to optimize LVP to PAC by sub category remained an important aspect to this effort longer term. We spent quite a bit of time in prior calls talking about our work in this area. And at a high level we made some progress by improving known pricing method. That said we have additional work to do to get our pricing as accurate as possible at the sub category level. You can find some additional detail thinking on this topic in our most recent shareholder letter. Longer term, our strategy is to continue to optimize our business in a way that drives higher lifetime value pet and thus enables higher PAC spend. This should allow for alternative acquisition channel within our LVP to PAC discipline. We use the internal rate of return on our pet acquisition spend to help and form the appropriate target for our LVP to PAC ratio taking into account our current adjusted operating margin. Moving forward, as we continue to scale our adjusted operating margin, we may start to adjust our LVP to PAC target based on our estimated internal rates of return. 2017 also marks the renewed focus on using our insurance entity American Pet Insurance Company to issue policies for other pet medical insurance brand. In the first quarter of 2017, our insurance entity began issuing policies for Pet's Best, a well established US provider of medical insurance for pet. This relatively new underwriting relationship is not expected to materially affect our financial results this year perhaps adding up to 20,000 pets to our total enrolled pet count over the course of 2017, so we hope that in partnering with Pet's Best we can help them continue to drive growth in their business over the longer term. This is one example of our strategy to develop business-to-business partnership to grow the category. Interesting product offerings and distribution models are likely to arrive, and we believe our infrastructure, people and data can help advance these models and niche product without distracting from our focus to increase the acceptance of the category. We increased the acceptance of the category by providing high quality medical insurance for the life of a pet and educating veterinarian and their staff of the benefit of Trupanion. With that I'll hand the call over to Asher to walk through the details of our first quarter results and to discuss our 2017 outlook in greater detail.