Stephen Kaufer - TripAdvisor, Inc.
Management
Certainly. Yes, we do see a meaningful difference in IB adoption on desktop versus phone. Not surprisingly, instant book is used a lot more, and represents a higher percentage of our phone revenue. Our credit card vault rate, as we call it, how many people store their credit card after a transaction, is much higher on the phone. Credit card usage, vaulted credit card usage rate, is higher on the phone. Again, all kind of after-the-fact evidence that having instant book on the phone, as people move more and more their transactions to the phone, is a good thing to have, we believe a requirement to have, to be a credible offering in the future. So, yes, we see a difference and yes, it's kind of as expected. The second question is, loyalty programs a threat? Yes. Every program that tries to drive a consumer to go straight to a booking site that's not TripAdvisor is taking a customer that we would like to service and making them loyal somewhere else. We know they've been around for a long time, some of the biggest players don't have them, and seem to be doing great. So, obviously, I have no inside knowledge, but I would assume those programs would continue to grow in terms of visibility. And everyone has some set of reasons why a secret deal here or there, as to why one might want to go back to the site. TripAdvisor has our set of reasons why you want to come to TripAdvisor, namely the incredible content, the candid photos, the room tips, to being able to compare all the prices, because nobody wants a secret deal on a particular site, if in fact that's not better than what you can find elsewhere. And of course, through Instant Book, or through Meta, we can allow our clients to offer their special deals, or their special offers, to our audience as well, should they choose. We don't think the dynamics around consumer loyalty have changed all that much over the past set of years, so, while it's on the horizon, it's not something that I think will materially change behavior over the next several years.