Stephen Kaufer - TripAdvisor, Inc.
Management
Thanks, Doug, for those two excellent questions. I absolutely think attractions is a phenomenal business for us going forward. We're so well positioned because of the number of folks currently using the TripAdvisor app in market, and then you combine that with the supply that Viator already had before we made the acquisition. And then the tremendous efforts that that team, super kudos to that team, for picking up that much more supply on a regular repeatable basis. And we're by no means done. But we've now aggregated, we think, the best supply footprint around the globe. Match that with the best demand footprint around the globe, and we think this is an awesome, awesome business to be in. It's a pain in the neck to aggregate all of the individual suppliers, many of whom aren't using a lot of technology, with a lot of individual pieces along the way. Again, one of the reasons why we entered the space via – the supply piece via an acquisition, but now that we have it, now that a lot is bookable online instantly, now that we've learned how to match it with the TripAdvisor demand, not only on the phone for instant booking for attractions, but now on the desktop for instant booking on attractions, and you look at a business with a margin profile that's quite similar to hotels, and like wow, all the ingredients are there. And that's not to say that we're the leader in every single market, it's not to say that it's straight sailing from here to there, we certainly have competition, but it's a natural fit for what travelers currently turn to TripAdvisor for. We have global reach, and we have global supply, in a nice margin business with some competitors, but it's not like we're coming from behind in any shape, or in any sense. So that's my short thesis to the $1 billion business because it's a market that, as you know, is phenomenally sized by itself. To the second question on instant book versus meta in the longer-term mix, obviously, we expect instant book share to grow as we continue to roll it out, as we drive more repeat usage, but I really don't foresee the time when meta is an afterthought and it's just instant booking. I think there will be a large segment of the consumer base that has loyalty to a brand direct or an OTA or another OTA, one of our other clients. And they're very comfortable keeping that booking path, if you will, and TripAdvisor hopefully will facilitate that preference, be it directly with the brand, in instant book for the brand online, or any of the OTA partners. And we would hope that a number of OTA partners around the globe would wish to participate in our instant book marketplace as Priceline and getaroom and others have. So I don't model out a specific, but I do expect IB to grow, and I would never expect meta to disappear.