Scott Peyree
Analyst · Oppenheimer & Company
Yes, sure. I'll take that. To start on the Consumer and kind of to answer your question, Jed, and I'll follow-up a little bit on Youssef's question there, on just leaning into Consumer. And the Consumer -- the reality is the higher rate. A lot of consumers are just becoming more accepting of those rates. And you do still see from the Consumer segment has strong demand, and Home equity has been increasing in demand. Personal loans has strong demand from consumers, small business loans has strong demand for consumers. So when we see, we see a level of stability with our clients, over the past 12, 18 months, they kept tightening their uprising standards constantly as rates were going up, there's concerns about delinquency. Well, really, over the past 3 to 4 months, we've really seen a leveling off of that.
So our client partners still have tight underwriting standards, but they're not tightening anymore. So that has given us a level of stability where we do see overall lower RPLs in general, but we still see high consumer demand, and we don't have the chaos of RPLs continuing to lower over time.
So that, lets us be more consistent with our marketing, be more consistent with our projected -- in our learning projected revenue models to make our media campaigns more efficient. And as I've talked about over the past few earnings calls, a real focus on the operational efficiency, more effective cross-selling of products, matching alternative products when consumers can't get the primary product they're seeking better right pricing with our clients to open up further budgets to make sure they're profitable and everything they're buying with us.
And at the end of the day, better revenue attribution models that our machine learning media algorithms can use to more smartly buy media. All of those things have added up to our ability to profitably lean in and gain market share in the important media marketplaces out there where consumers are shopping for these products.
And to be bluntly honest, we're pretty excited with what's been happening in the past few months and what we expect to happen through the end of the year even in this down environment in LendingTree.
And then to answer your big picture question on Insurance over the next 18 months, I mean, I would just say Insurance is, it's back. It's fully back and it's not -- I shouldn't say fully back, because they're still opening up. We even have a number of our clients of new states [indiscernible] a couple of days. But we are seeing broad-based whether it's local agents, whether it's corporate direct buyers, whether it's writing policies through our agency, everyone is opening up products and geographies across the board. We believe that continues [indiscernible] in months.
I believe that carriers are ending in a very profitable period of time. So I feel we're on the front end of what I call a super cycle in Insurance in the next couple of years, where carriers return to profitability. But due to the high rates of insurance policies right now, you have high consumer demand. Our consumer demand was up 19% year-over-year in Q1, just keep shopping for insurance quotes. And that's going to continue for a while. So I think we're on a long runway in Insurance right now.