Scott Peyree
Analyst · Jed Kelly with Oppenheimer and Company. Your line is now open
Yes, sure absolutely. Hi, Jed. Good morning. Starting off, on the consumer side with the personal loan categories, or credit card or small business loans. Over the past 18 months, that have quite tightened in our clients, with our clients, monetization has come down, we've done a good job of maintaining our traffic levels, and controlling our marketing expenses to make equal to and often greater margins on the traffic. So I would say, you will look at our consumer volume has generally remained fairly steady over that time period. And you've seen the drop in revenue tied to the monetization per consumer. So where we're focusing now, is improving that monetization for consumer, we've historically been a very specific product search focused company, right. So when I say that, what I mean is, if you're searching for a personal loan, we're going to try really hard to give you a personal loan. We're now shifting to more of a solution based model where, if you're looking for a personal loan, we're going try to get you a personal loan, but maybe a home equity loan is a better option. Maybe you can't get a personal loan, but you can get a credit card, maybe your debt relief candidate. If you own a car, maybe you get a cash out refi on your car, loan et cetera, et cetera. We have a lot of ways to help solve the consumer problems. The problem being seeking money, we have distinct advantages in the industry being that we have direct client relationships and distribution in so many different financial industries. So we just need to be better as solutioning across the board and cross selling to other products. And that will be a win win win across the board, which will provide, A, better options to consumers, B, more high quality leads to our clients, and C, increased monetization. Most importantly for us, which lets us crank up the marketing flywheel to start increasing the traffic coming through our network of sites. Which is that I think is maybe one of the big key gap is where. There is a lot of consumer demand out there, we just need that marketing flywheel to kick back in to start driving more of those consumers to our site, specifically.