J.D. Moriarty
Analyst · Truist
Yeah. No, absolutely. It's J.D. I'll start. We're really excited about the future of My LT as it relates to things like TreeQual. So as My LT grows, and we're now over 22 million members, members are going to see real offers inside of My LT. So, engagement will be defined a little bit differently. It will not just be a function of coming to check your credit score. It will be a function of actually coming and checking on your credit score, but also receiving an offer, right, receiving an offer for a credit card that's appropriate for you, receiving a personal loan offer. So we're making good progress towards things like that, which I think will define better types of engagement and candidly, for us will result in a much better economic proposition, right? So, we have actually been through a very strategic reduction in sale traffic to our My LendingTree base over the last year to be more selective with what we e-mail the base. And so, that is often how people measure engagement. Did somebody read that e-mail did they open that e-mail. We've actually reduced the noise in the channel to the base, and we're really happy with the progress that we're seeing in My LendingTree in terms of revenue contribution despite that, because we think it leads to a better customer experience. We're trying to make sure that we don't spam our base with useful e-mails. So I think the quality of the dialogue with the -- My LendingTree member is improving and the economics continue to be consistent. I think over the next year, you're going to see more behavior-based offers because you improved your credit score, this card is now available to you, right? So the big thing in our strategy with -- My LendingTree is true adjacency of a reward for the consumer and sort of a members-only approach, which is it's not a paid product, but we're looking at it like from the mindset of what would the consumer pay for, let's deliver that and find a way to do it on a free basis. That's the strategy.
A – Doug Lebda: Yes. And the only other thing I'd add to that, and I thought that was a great answer is -- if you think about -- My LendingTree and as the upgrade from -- you came into the marketplace, you clicked on an ad, you filled out a form, you close or you didn't close, and then we're offering you the opportunity to say, "Hey, you can set it and forget it, and we'll just alert you whenever we can save you money. That's where J.D.'s talking about the quality of the traffic. The beauty of having all of these lenders network up is that we can then deliver you through -- we can deliver real offers through TreeQual. So we're only in -- My LendingTree, we're putting the best customer experience first. And then we're worrying about the monetization as a secondary basis. So we've got -- that's why we want to have the insurance agency embedded in there, so you can get real offers, treaty, you get real offers for credit card and personal loans and not have a click out mortgage, we're working on some enhancements there. So that's the goal there. And then really importantly, from a business model standpoint, the goal then is that your recurring revenue, every time that person needs to check their credit score, et cetera, that we can give them the best offering, as J.D. said, at the right time, and we don't need to pay for you again to come through LendingTree. A lot of our repeat traffic still comes from you clicking on an ad, which means we're paying for you twice. So over time, our VMM should do better as well in addition to improving the customer experience.
A – J.D. Moriarty: The only thing I would add -- The only thing I would add on -- My LT, revenue or contribution from My LT users is up about 20%. So that's a good story. Now keep in mind that tends to track with personal loans. So obviously, as RPLs are higher, those My LT numbers are going to look better. But revenue per engaged is 1.6 times. So that's actually really good to see. Our base, as we've talked about, we've been able to build this base of 22 million users without a lot of basically no marketing spend against it. What you're going to see us do over time is actually diversify that base driving folks with -- from our mortgage funnel, driving folks from other funnels, insurance, et cetera, into the IT experience. As that base diversifies, there will be all kinds of benefit for the marketplace business. So that's -- I just want to emphasize, that's really the strategy. The two have to go hand in hand. And then the last thing I would say is you had our Investor Day, we have an internal project called Digital Adviser and that's going very well and is on track.
Q – Youssef Squali: Good to hear. Thank you.