Alexander Mandel
Analyst · BWS Financial
Thanks, operator. And thanks, everyone, for joining us today for Tree.com's First Quarter 2014 Earnings Conference Call. First, a quick disclaimer. During this call, we may discuss Tree.com's plans, expectations, outlook or forecast for future performance. These forward-looking statements are typically preceded by words such as we expect, we believe, we anticipate, we are looking to or other similar statements. These forward-looking statements are subject to risks and uncertainties. And Tree.com's actual results could differ materially from the views expressed today. Many but not all of the risks we face are described in Tree.com's periodic reports filed with the SEC.
On this call we will discuss a number of non-GAAP measures. And I refer you to today's press release available on our website at investors-relations.tree.com for the comparable GAAP measures, definitions and full reconciliations of non-GAAP measures to GAAP.
To put my remarks today in context, in the first quarter, total mortgage originations industry-wide declined by 50% year-over-year, and refinance share of total origination volume declined to 48% in the quarter as compared with 73% refinance share in the first quarter of 2013. In contrast to this 50% decline in total industry originations, our mortgage products revenue in the quarter grew significantly by 35% to a record $34.2 million. This also marks our sixth consecutive quarter of company outperformance relative to the market. Said differently, relative to Q3 2012, our first full quarter following the sale of our former mortgage origination business industry originations have dropped by over 50% while our mortgage products revenues have increased by over 80%.
Our non-mortgage products revenue also grew year-over-year by 108% to a record $5.8 million in the quarter. Interestingly, over half of that gain came from products that were either newly launched or relaunched last year, which is to say primarily our reverse mortgage and personal loan offerings. Another significant contributor was our autos business, which is also primarily a loan-based, comparison-shopping service that effectively leverages the LendingTree brand. So really what we're seeing is strong performance across a more fulsome suite of loan-based offerings beyond the core mortgage products, which we believe represent intuitive extensions of our core competencies and are resonating well with both consumers and lenders. In the months ahead, we anticipate further adding to this suite of loan-based comparison-shopping offerings as well as other relevant high-value considered purchase categories to more fully realize the potential of the LendingTree brand.
All-in, consolidated revenue of $40 million in Q1 was up 43% over Q1 2013, representing a record level and exceeding our prior guidance. From a profitability standpoint, the company delivered $15.2 million of variable marketing margin, ahead of our previous guidance. As a percentage of revenue, VMM declined to 38% in the quarter. Keep in mind that from a year-over-year perspective our new brand campaign didn't launch until Q2 last year, so Q1 2013 didn't reflect significant offline marketing spend. And in Q4, as we described previously, we strategically lightened up on our TV spend.
Further, in Q1 of this year, we completed production of several new TV spots, the first of which debuted in March, causing us to recognize some production expense, which is reflected here. This was anticipated both as we discussed in our last call as well as reflected in our guidance for the quarter. In fact, the 38% variable marketing margin achieved is right in line with the midpoint of our previous revenue and VMM guidance.
Adjusted EBITDA of $4.5 million in the quarter reflected the high end of our previous guidance and was up 10% year-over-year. Our reported net loss from continuing operations for the quarter of $5.8 million reflects significant legal expenses related to the patent litigation trial that ended in March. Touching briefly on our discontinued operations, which primarily represent our former mortgage origination business, the loss of approximately $600,000 is largely comprised of legal fees related to the continued wind-down efforts at HLC. From a balance sheet perspective, our unrestricted cash ended the quarter at $89.5 million; and our working capital position was $64.6 million, which we calculate as current assets, including unrestricted and restricted cash minus current liabilities, including loan loss reserves.
In conclusion, we believe our first quarter demonstrated strong performance as we exceeded prior guidance on revenue and VMM while hitting the high end of our adjusted EBITDA guidance, and we continued to gain share in a challenging market environment. Importantly, we also continued to make demonstrable progress in broadening out the suite of loan-based, comparison-shopping offerings we provide, reflecting our strategic focus on diversifying the business in an appropriate and relevant manner to leverage our core competencies, including the iconic brand, into additional revenue streams. We anticipate this will be a theme with further developments to come in the quarters ahead.
I'll now turn to Doug for his comments.