Larry Wexler
Analyst · Cowen
Thank you, Bobby, and good morning, everyone. Thank you for joining the call. This morning, I'll give you a look into the progress we made in the first quarter to position the company for significant long-term growth. While the first quarter efforts produce results in line with our expectations, more importantly, we greatly improved the foundation upon which we intend to build in the coming quarters and years. Our achievements continue to reveal not only the strength of our brands but also the integrity of our plan. First just look at our focused brands. As I said a number of times, brands matter and our brands are one of our most important assets. When a brand is successfully positioned and backed by solid marketing efforts, consumers develop a deeper attachment to the product qualities and attributes. Consumers ultimately embrace brands and not only provide differentiated product benefits, but also resonate with them. In the first quarter, Stoker's moist snuff set another record share on double-digit volume gains powered by the continued consumer enthusiasm in our existing stores and expanded retail distribution. Our share in stores where we have achieved retail distribution is now greater than 7%, demonstrating the strength of our proprietary production process and the loyalty of the consumers we have engaged. We have been specifically focused on chain distribution. Over the last 2 years, we have increased our penetration of the moist chain universe by more than one-third. In the quarter, Stoker's MST was introduced into approximately 3000 speedway branded convenience stores, while very early, preliminary results are encouraging. We now sell in the 15 of the top 25 chains. Our sales force has been executing and consumers have been responding. The iconic Zig-Zag brand remains the U.S. market share leader in both premium rolling papers and MYO cigar wraps. In the first quarter, we continued our retail expansion in merchandising of the 2018 launch of Zig-Zag organic hemp papers. While the hemp segment is only about 5% of the category, it is growing in popularity and this segment is critically important to maintaining brand relevance with today's consumer. In roughly one-year, we have emerged as a second strongest hemp product in terms of number of stores selling and more importantly, we're now number 1 in terms of sales volume. This demonstrates how Zig-Zag, the brand, brings value to the category. While we're pleased with our progress, there is much more additional opportunity to realize and many more consumers to engage. In the quarter, we also expanded the new Zig-Zag cones and unbleached papers with preliminary success and strong trade enthusiasm. Each of these segments have grown robustly and we quickly found ourselves in a short stock position on the cones due to stronger than anticipated demand. We expect to have the supply situation back in balance this summer at which time, we will accelerate retail availability. In cigar wraps, the Zig-Zag brand retained its leading share position. We're on track to introduce a suite of new products in the second half of the year. In NewGen, VaporBeast delivered record quarterly net sales and gross profits on larger and more frequent orders from its vape shop customers. In the quarter, we also closed the California distribution operation and consolidated these logistic activities into the Louisville pick-and-pack facility. We're getting positive feedback that our customers appreciate the fastest delivery times and are realizing savings from not shipping from the West Coast. At IVG, which we acquired late in 2018, work continues on strengthening the effectiveness of the direct-to-consumer online engine with preliminary success. The number of online customers serviced in the first quarter increased modestly over the prior quarter as did the average transaction value. We're also investing in technical backbone of this operation. As you move forward, sharpening our B2C effectiveness remains a key priority. This will become a critical element of our infrastructure as we move into areas beyond vapor including CBDs. Looking now at TPB infrastructure. By the end of the third quarter, we expect to have completed our vapor integration efforts thereby unleashing improved margins through consolidation and efficiencies. As we move forward beyond the integration efforts, we'll embark on a 2-point plan. First, we intend to guide the vapor organization to streamline processes and procedures, leverage our scale and automate manual activities and apply analytical power to find competitive advantage. Speed, accuracy, safety and service will be the guide posts and goals of the organization. Second, we will leverage the skills of each of the vapor companies across the platform and refine execution with the goal of total customer and consumer satisfaction. When looking at the company as a whole, we are uniquely positioned with a variety of assets that we can deploy for commercial benefit. While still small, but getting bigger, our traditional retail sales force is exceptionally effective. We expect the sales force provide a meaningful differentiation as compared to our competitors in the place of not only RipTide but also mainstream CBD distribution. In nontraditional distribution, we have the leading ecommerce vapor distributor in VaporBeast that can penetrate in the services network of third-party stores with proprietary higher margin products and brands. With IVG and the DirectVapor and VaporFi e-commerce sites, we can reach consumers directly with our proprietary products including Nu-X. On the regulatory front, our science and legal teams continue to make great progress as you move down the FDA pathway that path, of course, is evolving. We remain flexible and vigilant in our compliance efforts. Despite the FDA leadership transition, our obligation to stay informed and engaged continue. Most recent actions in the area of increasing the federal minimum wage for all tobacco products, including vapor and on flavors. We remain an active participant in each of these discussions and expect that the 21-plus legislation is likely to achieve passage. While we support reasonable legislation in the area of 21-plus, there is much more to be done. Long-term, we think it may be better for the industry and perhaps more beneficial to vapor. Our internal analytics do not suggest any meaningful impact on our business. With regard to flavors, the issue remains highly fluid and the inappropriate purchase of these underage consumers may indeed be resolved with a thoughtful 21-plus resolution. Turning to our innovation strategy. The first quarter mark the beginning of a new era at TPB as we announce the formation of our newest subsidiary, Nu-X Ventures. Nu-X was conceived through a rigorous analysis of the changing marketplace and the evolving consumer. The market is moving quickly more so than any of my 35 years in the tobacco industry. During the course of my career, I witnessed and studied countless pairs of dynamic change. You probably heard me say that the tobacco industry evolves in a rather predictable manner. Consumers are always searching for products that are cleaner, more convenient and discreet and perceived better for deliveries. Just think of cigarettes for one moment. Originally people would roll their own cigarettes. The first mass market cigarettes were all non-filters, but the category quickly transformed and adopted Lucky Strike and Pall Mall because of the convenience afforded by not having to roll your own cigarette. Years later, another major shift occurred with the advent of filtered cigarettes, which were perceived as cleaner and perhaps less harmful. Most recently, consumers are fiercely adopting vapor products, given they're cleaner with no ash and the perception that they are less harmful. It's in this vapor shifting stage of the cigarette life cycle that we see tremendous opportunity. Closed system or e-cigarette market is already a $6 billion segment at retail. Now with the technology is changing and consumers are actively searching out new alternatives in the vapor space, a select number of brands have realized good commercial success in this environment. We believe there's room for other brands and better products like RipTide from Nu-X. RipTide is our proprietary pod-based vapor system. We believe the RipTide flavor delivery and impact is superior to competitive entries and consumers are ready to adapt. The RipTide flavor system called Nictech delivers a cleaner, crisper flavor. The RipStick device is a superior small form factor and delivers a smoother draw offering incomparable nicotine experience. In the quarter, we limited retail placement as we built inventories for our second quarter expansion. We are now accelerating retail placement to engage and activate consumer adoption of the RipTide brand. During our Nu-X planning and analysis period, we also discovered the rapidly growing world of CBD wellness products. CBD is the audience of potential consumers now includes active tobacco consumers, but also an entirely new body of people interested in general wellness and satisfaction. The hemp-based CBD market is projected to grow at $20 billion in a few short years. In the quarter, we initiated sales of CBD products in a variety of formats and flavors. The whitespace here for well positioned products and brands is abundant and we're especially excited to bring our marketing leverage to bear on this burgeoning new category. So, the first quarter for Nu-X was small step in a big journey that offers tremendous opportunity for thoughtful marketers and brand builders. In the quarter, we sold $800,000 of Nu-X products and expect the sales rate to grow exponentially as we move forward in the year. To add some additional color on the year-to-date and upcoming Nu-X activities, let me turn the call over to Graham Purdy, President of Nu-X.