Donald Yu
Analyst · Credit Suisse. Please go ahead
Thanks, Maria. Good day, everyone. Welcome to our 2016 first quarter earnings conference call. We had a solid first quarter performance with net revenues and packaged tour gross bookings growing 62.8% and 62.5% year-over-year, respectively. According to third-party reports, Tuniu has maintained the number one player in China’s online leisure travel sector starting from the second-half of 2016. Despite the impact from slowing demand of Europe, which remained nearly flat year-over-year, our number of trips continues to grow strongly. Our total number of trips continues to rapidly grow at 80.2% year-over-year. During this period, where many travelers are Tuniu´s destinations closed our destinations instead of going abroad, we observed that customers who are choosing to travel to nearby destinations instead of farther destinations continue to look – book with Tuniu platform. The shifting demand has positively impacted our domestic and the local tour business, which grow 83% and 112% a year in terms of gross bookings during the first quarter. This reflects our customers´ loyalty and the preference for Tuniu as a comprehensive provider for all of their online leisure travel services, as our returning customer contributed to 43.6% of our gross booking during the first quarter. Growth in Maldives was limited due to our already large market share in the region and the slowing demand. If we take a closer look at our performance in the other – in other regions, excluding Europe and Maldives, Tuniu’s gross bookings increased 86% year-over-year. For our first quarter, we noticed that self-guided tour was the significant driver of growth for Tuniu. Total number of trips from self-guided tours increased by 104% year-over-year in the first quarter. While Tuniu has historically been the clear leader in organized tours in China during the past few years in terms of market share, we will also put increased focus in self-guided tours. Self-guided tours in China has the potential of becoming a driver for online leisure travel, because many of the younger generation or travelers and the most seasoned travelers often prefer to explore destinations within a flexible schedule. Going forward, as we increased our procurement capabilities for diversified products, expand our offerings in hotels and air tickets, and strengthen our supply chain management capabilities, we will have increased capabilities to efficiently provide products to meet travelers´ demand for self-guided tours. We believe that our ability to dynamically bundle air ticket and hotel together with localized resources such as destination-based services and tours is our key competitive advantage in self-guided tours. One of the key capabilities –in improving our capabilities in self-guided tours, the self-guided tour is typically expansions. Tuniu is becoming increasingly diversified through category expansion as our other revenue grew more than 500% year-over-year during the first quarter. Additional product categories such as air ticketing, hotel booking, financial services and insurance are reaching scale to start making meaningful contribution to our revenue. Our air ticketing and hotel bookings continued to rapidly grow as our focus in leisure-related resources continues to differentiate us from other hotels. During the first quarter, GMV from air ticketing grew more than 30 times year-over-year, but our hotel grew more than 7 times year-over-year. As our coverage of more air ticket growth and hotel resources continue to expand for leisure travel, we will be able to maintain our growth momentum in both air ticketing and hotel booking. In addition, as our additional product categories expand, operational synergy between our core online leisure travel business and the additional product categories is developing into our long-term competitive advantage. For example, as we diversified our transportation solution beyond air ticketing to bus ticketing and the car rental and further expand our destination service, we have the ability to package these resources into our self-guided tour. Tuniu can now fulfill most of our customers travel demand through the transportation plus hotel plus X model. Individually, these products also provide value to our customers, as they’re able to book travel services for everyday use in addition to air travel. This has increased due to the technique to our platform and reported our breadth and the go-to-platform for online leisure travel. Now, I would like to give an update on our distribution channels. Our website and mobile platform continues to grow strongly in terms of CapEx. Combining both website and mobile CAO increased more than 19% during the first quarter. In addition to growing our CapEx, we continue to expand our product coverage in more the parking cities. These service centers allows us to better attract potential customers and to provide support of our customers on a localized basis. Gross bookings from the regions, where we opened regional service centers in 2014 and 2015, contributed to 19% of our total gross bookings during the first quarter. Through regional service centers, Tuniu, we are continued to increase its coverage at lower tier cities, where consumption power is growing rapidly. In late 2015, Tuniu has launched its procure rate online B2B wholesaling channel to further diversify its distribution capabilities. Since its launch, the business has rapidly grown and made benefits to our overall business. First, by wholesaling, we are able to increase the effective coverage of our products to more customers in lower tier cities. By increasing our presence in the online leisure travel supply chain, we are able to infer that, our products can more efficiently reach customers. For example, in the piece of region customers in fifth or sixth tier cities, instead of pushing for localized presence in those areas, we can now distribute our product to the local travel agencies and provide products and services to them. Secondly, by increasing our transaction volume with our suppliers, we are better positioned to negotiate favorable pricings for products and reach our pricings power. Lastly, our wholesaling business serves as an additional channel that allows us to mitigate events regularly [ph] as we continue to increase our direct procurement. Overall, our wholesaling distribution channels provides additional growth driver for both our top line and profitability long-term. Lastly, I want to touch on technology. So continuously – continuous investments in R&D during the past quarters, we were able to launch a notable upgrade in our overall business system. Improvements have been implemented in our new business system and manage the functions, functions such as inventory management, direct procurement, and product pricing have all been upgraded in terms of capacity and efficiency as we are now connecting more resources to more customers. We expect the new system to reach the efficiency of our employees and the overall company. We are confident that the long-term demand for leisure travel in China remained strong. In the past, for example, in 2014, we were met with slowing demand for leisure travel in China. However, the growing consumption power and general positive trend for outbound travel were the key, I believe for the increase in demand for leisure travel in 2015. As the market leader in the online leisure travel in China now, we believe that we are well-positioned to capture the opportunities of the online leisure travel industry in the future. I’ll now turn the call to – over to Conor Yang, our CFO, for the financial highlights.