Rory Cutaia
Analyst · Alliance Global Partners
Thank you, and I thank everyone for joining us today for our third quarter 2019 financial results conference call, our third as a NASDAQ-listed company. On today's call, we will bring everyone up-to-date on our impressive progress during our second full quarter following our successful listing on NASDAQ and the closing of our acquisition of Sound Concepts. I'll provide some data points and associated insights and perspective into our business and opportunities during the third quarter. And Jeff Clayborne, our CFO, will provide a more detailed review of our financial results for Q3.
At the end of the call, I'm going to introduce you to some of the exciting technological breakthroughs I've been referring to in my recent communications and showcase one of the products based on this technology that we're taking to market next quarter, which we expect will have an impact on our growth and expansion plan in 2020 and beyond. This technology will also be part of our core technology package we are integrating into several of the larger players in the CRM space with whom we have executed partnership agreements. So at the end of this earnings call, following the Q&A, I'll provide a web address you can enter on your computer or mobile device to participate.
For those new to our company, our mission at Verb is to provide the most effective, easy to use and affordable sales tools available in the market today. I've long predicted that the rapid adoption of artificial intelligence and similar technologies will lead to global job displacement. And while these new technologies will create many new jobs, those jobs will likely not be filled by those whose jobs have been displaced. As a result, many if not most of the displaced workers will look for opportunities in sales to make ends meet. Indeed, sales has always been the first avenue of choice for displaced workers. As a result, we believe that tech sales, affiliate sales and the new social selling paradigm we're now witnessing will all undergo explosive growth, and that is how we define our market. And within that market, we are currently experiencing rapid and accelerated sales growth.
Make no mistake, as reported by Forbes in July of this year, these coming changes in our economy, many of which have already begun, indicate that, in the U.S. alone, up to 47% of American jobs are at risk. And according to McKinsey, on a global basis as many as 160 million women will be displaced in their current jobs. Despite the lack of sales training and sales experience, many of these people will seek to earn a living, support their families and pay their bills through a new career in sales and all of whom will need affordable, easy-to-use, quick-to-get-results sales tools developed and designed for the every man and the every woman. And we intend to make certain that our platform is top of mind to all of them. To articulate our market strategy, I draw on the words of that extraordinary athlete known as The Great One who said, "Skate to where the puck is going, not where it has been." That is the strategy of a champion, one we fully embrace at Verb. But we seek to take that strategy to a new level. Not only do we intend to skate to where the puck is going, but we intend to redefine, redesign and reinvent the puck through technological, forward-facing, uncompromising quality and innovation. And that is the fuel that feeds the fire inside the more than 100 bright, talented, dedicated people I'm proud to call Team Verb.
With the data collection and analysis features of our platform, we are an enterprise-scale customer relationship management and sales-enablement platform. And as such, we participate in the $40 billion CRM sector, and we believe we should be valued accordingly. However, our appeal to people who have traditionally never used a CRM product and the rapid rate at which we are accumulating enterprise clients who are adopting our platform for their sales teams all around the world means we are addressing a market that is many times larger than the $40 billion U.S. CRM sector. And yes, we're global, as we're now in more than 60 countries and our platform is offered in more than 40 languages.
The secret sauce of our proprietary and patented and patent-pending technology platform is that it allows everyday people, with or without sales experience, the ability to communicate with sales prospects and customers the way people want to communicate, the way people want to receive and consume information. And today, that's through video. No one wants to read long text-heavy sales e-mails. Today, people want to consume information, both business and personal information, by watching videos, and they want to be able to do it on their phones. That's why our platform is a mobile-first platform, meaning it was designed for maximum effectiveness and ease-of-use as a mobile application, not a bolt-on afterthought to a desktop application that skimps on features and functionality. And that strategy has paid off.
Just since April of this year, our mobile application has garnered more than 12,000 ratings on the Apple App Store and Google Play Store, 10,500 of which are 5-star reviews. And that is an indisputable finding by the court of public opinion as to just how effective the Verb mobile application is.
But the real differentiator for the Verb platform is that our interactive video technology allows clients and prospects to respond to the information contained in the video right in and through the video as and when their interest levels peak without having to leave the video, causing response, conversion and sales success rates to rise exponentially, all with little intervention by the user whether they be an experienced salesperson or a novice.
Okay. So with that background, let's get to our third quarter 2019 performance. I believe our third quarter will come to be known as our breakout quarter as this was when our digital stack CRM business really began to take off. Because we have a recurring revenue business model, we begin the quarter with revenue we derive from contracts signed in prior periods. I'm going to refer to this revenue as recognized revenue for purposes of the GAAP revenue recognition rules, which means this is revenue from contracts executed in prior quarters that we can now recognize because the application was previously delivered, fully configured to and accepted by the respective enterprise client. That revenue number that we began the third quarter with is $858,000 of quarterly recurring revenue.
To best determine our third quarter performance, we then look at what we added to that recurring revenue base number through new contracts actually executed and closed and not [ cleared ]. This is how we measure growth and performance of our sales and marketing departments. And in Q3, I'm proud to say that we achieved 2 new records for our SaaS recurring revenue business. First, we signed 14 new enterprise clients for our CRM platform during the quarter. That represents an increase of 250% over Q1 and Q2, respectively, in the number of new enterprise CRM clients signed in the quarter. And that's a record for us.
These 14 new enterprise contracts represent more than $195,000 of new and additional quarterly recurring SaaS revenue once the applications are delivered and we can recognize it in accordance with GAAP revenue recognition rules. That is a second new record for us in Q3. These contracts represent an increase of 396% over Q2 of new and additional quarterly recurring SaaS revenue once the applications are delivered and we could recognize it in accordance with GAAP revenue recognition rules and an increase of 877% over Q1. We expect that the enterprise contracts we executed in Q3 will produce at least $780,000 of new and additional annual recurring SaaS revenue. That is in addition to the annual recurring SaaS revenue base as of September 30 of $3.8 million, which combine for a total of $4.6 million in annual recurring revenue once recognized. This obviously does not include what we will add in Q4 2019.
Now this number does not include any of the revenue we generate from the non-SaaS, nonrecurring side of the business, which includes the printing and related non-recurring revenue generated by our Utah operation legacy business. That business has a relatively short time frame between contract execution and revenue recognition. That portion of our business represented an additional $1.9 million in revenue recognized in Q3. We look at that business separately because, while it is generated every quarter, it is not contracted recurring revenue, it is not predictable and it is a much lower-margin business than our staff business, which currently has a gross margin greater than 80%.
For this reason, among others, we choose to focus our resources on building the SaaS recurring revenue business. As a point of reference, and to better understand the reason that revenue from contracts executed in the quarter for non-SaaS business can be recognized in the quarter while the revenue from contracts executed in the quarter for SaaS business cannot, allow us to explain the process. While we can configure, customize and deliver a fully white-labeled application to our enterprise clients in 21 days, which we've improved from the 60 days it took back in April of this year, it still takes approximately 79 days on average from the date we execute the SaaS contract to launch a new client and begin recognizing the recurring revenue from that contract. This is because of the time it takes our clients to gather, create and deliver to us their logos, content and other assets that we need to customize the application for them and their sales teams. And many, if not most, of our new clients prefer to wait to launch the application and begin paying for it to coincide with their quarterly or semiannual corporate conferences and leadership events. This obviously has an impact on the SaaS revenue we can report in the quarter due to the GAAP revenue recognition rules. In fact, none of the SaaS recurring revenue from the 14 contracts we've signed in the third quarter is reflected in our current Form 10-Q financials. Accordingly, all of the SaaS recurring revenue we are reporting in the third quarter pursuant to GAAP revenue recognition rules is from contracts executed in prior quarters.
We think this is an important distinction because the revenue we are able to recognize under the GAAP rules in Q3 doesn't reflect the actual performance of our sales and marketing team during that quarter and, as a result, makes it difficult to assess our growth which, as the non-GAAP numbers demonstrate, was considerable in Q3, to say the least, and are a strong leading indicator of future GAAP-recognized revenue.
So looking only at our GAAP-recognized revenue for Q3 that breaks down as follows: SaaS recurring revenue recognized during the 3 months ending September 30, 2019, was $953,000. That represents an 11% increase over the SaaS revenue we recognized in the second quarter. Total digital revenue for Q3 was $1.4 million. This represents an increase of 28% of GAAP recognized revenue for our digital business over the same period last year. Our nonrecurring revenue from the legacy business that we recognized during the 3 months ending September 30, 2019, was also, coincidentally, $1.4 million. That represents a sequential decrease in our non-digital, nonrecurring business from the prior quarter of approximately $844,000 or 37% and essentially flat over the same period last year.
Some additional updates I'd like to share. As I referenced above, we're continuing to work on the integrations with other platforms, and that now includes the technology I will demonstrate to you at the end of this call as well as an exciting joint marketing and co-selling initiative with one of those partners. I expect to be able to share more information about those things at the end of this quarter.
Finally, I'd like to share with you the number of users we've added to the platform. We now have approximately 825,000 users on the platform. That's up from the approximately 700,000 users we had last quarter, representing growth of approximately 125,000 users or 18% over the prior quarter. So now I'd like to turn the call over to Jeff Clayborne, our Chief Financial Officer, for a more detailed review of our financial results from the last quarter.