Dave Huml
Analyst · Colliers Securities
Thank you, Chris, and hello everyone. Before I highlight some of our strategic milestones, I want to echo Chris in thanking our Tennant team members around the world for their hard work this past year in the face of remarkable challenges. Also, I cannot overstate how important our strategy has been in channeling those team efforts to ensure the best possible results. I will walk you through some of our key achievements of the past year in that regard and provide a look at where we are headed. As Chris mentioned, our enterprise strategy is based on three pillars in support of our value creation objectives. One, winning where we have competitive advantage; two, reducing complexity and building scalable processes, and three, innovating for profitable growth. In 2020, the first pillar, winning where we have a competitive advantage, began with a thorough evaluation of all aspects of our business, including products, market geographies, channels and customers in order to identify where we have the strongest competitive advantage. The findings of that comprehensive review have led to meaningful changes within Tennant. For example, as we announced earlier this month, we completed the sale of our coatings business. Although the business represented approximately 2% of our total sales, it was not central to our core strength in professional, industrial and commercial floor cleaning. By divesting it, we can redirect resources toward more strategic and profitable activities. Our strategy implementation has been truly global, expanding across our operations worldwide. In Japan, for example, after a thorough review of our direct sales go-to-market strategy in that market, we have made the decision and begun to shift to a distributor-only model, which offers compelling S&A savings, while delivering a superior customer experience. On the product side, we continued to simplify. And in 2020, managed a 35% reduction in our core Tennant legacy product portfolio along with a 20% reduction in product options. These changes have far reaching benefits in terms of manufacturing, supply chain and sales efficiency. Furthermore, after rigorously assessing our product lines, we have created a standard offering across our legacy Tennant products. This helps customers by eliminating guesswork from the buying process. Where customers used to have to pick from literally dozens of options and features, they can now rely on Tennant's expertise to identify the solutions and features that best suit their needs. In addition to enhancing our sales funnel, this change improves our manufacturing process as well. We will continue to provide customized solutions when needed, but we will do so while prioritizing manufacturing efficiency. The second pillar of our strategy, reducing complexity and building scalable processes goes to the level of product design and subsystem architecture. 2020 initiatives in this area targeted cost reductions along with customer facing quality and performance improvements. A great example of this is an industrial tire project review we completed last year. Through an engineering redesign effort across our large scrubbers and sweepers, we introduced new tires that reduced our cost, improved traction and performance for our customers and reduced our tire SKUs by over 50%. Another example of reducing complexity is the plant optimization work we completed in China last year. Our acquisition of Gaomei included a number of benefits, including a skilled workforce based in Hefei, China where we have now centralized our China manufacturing. These optimization efforts allowed us to close our facility in Qingpu and will enable greater manufacturing flexibility and improved profitability. As Chris noted, the implementation of our enterprise strategy is a continuous process, particularly with respect to our third pillar, innovating for profitable growth. That means using a process of innovation to unlock value for our customers and for Tennant. A great example of how we executed against this pillar in 2020 is the advances in our robotic floor cleaning product category. In November of last year, we introduced our T380AMR robotic floor scrubber. Its smaller size enhances maneuverability and navigation in tight areas, leading to maximum productivity and is ideal for customers with narrow spaces or layouts that may have been too challenging for our other robotic machine. Our customer-centric approach in identifying and solving real world problems is the reason our customers see us as the market leader. Looking ahead, the continued execution of our enterprise strategy will be central to our success, and is what will enable us to deliver on our annual and longer-term goals. This year, we will be diligent in following through on the projects we started in 2020 and we will selectively activate specific initiatives that will further our ability to improve our operating model. Included in our plans are improvements to our service infrastructure, specifically in North America. By investing in new tools to better leverage our teams of service technicians, we are creating additional capacity within our current workforce, improving the way they work and also increasing our ability to meet our customers' needs. On the product side, we will continue to innovate across our portfolio such as with the introduction of our new commercial products and the recent launch of our new T16AMR. The T16AMR is an important addition to our product category because it makes our autonomous cleaning technology available to our industrial customers. With this machine, along with the previously introduced T7AMR and T380AMR, we believe Tennant has the broadest robotics offering available that covers the widest range of autonomous cleaning applications. Furthermore, the commercial products we introduced at the beginning of February, demonstrate how seamlessly the three pillars of our strategy can work together in practice. In addition to leveraging the benefits of our IPC platform from a value engineering perspective, we are offering versions of these products as Tennant-branded machines with the full complement of Tennant brand sales and support benefits. The result is a superior value proposition for budget-minded customers backed by Tennant's reputation for quality and service. On a personal note, I am thrilled with the progress we've made and the plans we have in place to continue executing our enterprise strategy. While we are cautiously optimistic about the pace of a global recovery, I look forward to working with our team to seize the opportunities that lie ahead. With that, I will hand the call over to Tom who will discuss our financials.