Good evening, and good morning, and welcome to Tencent Music Entertainment Second Quarter 2024 Earnings Conference Call. I'm Millicent Tu, Head of IR. We announced our quarterly financial results earlier today before the U.S. market opened. The earnings release is now available on our IR website and via PR Newswire services. During today's call, you will hear from Mr. Cussion Pang, our Executive Chairman; and Mr. Ross Liang, our CEO, who will share an overview of our company strategies and business updates. Then Ms. Shirley Hu, our CFO, will discuss our financial results before we open the call for questions. Before we continue, I refer you to the safe harbor statement in our earnings release, which applies to this call as we'll make forward-looking statements. Please note that we'll discuss non-IFRS measures today, which are more thoroughly explained and reconciled to the most comparable measures reported under IFRS in our earnings release and filings with the SEC. All participants are muted at this time. After management's remarks, there will be a Q&A session. And please be advised that today's call is being recorded. With that, I'm very pleased to turn the call over to Cussion, Executive Chairman of TME. Cussion?

Thank you, Millicent. Hello, everyone, and thank you for joining our call today. We are excited to report another solid quarter underpinned by a 28% year-over-year growth in online music services as well as a 26% year-over-year growth increase in adjusted net profit. The outstanding net addition of over 10 million music subscribers in the first half of 2024, coupled with a rise in ARPPU, once again demonstrated our strong ability to bring new brands within China's streaming landscape. We remain optimistic about the music industry's long-term potential and are committed to our mid to long-term goals. In the meantime, we are consistently adjusting ourselves to better adapt to changing external environment, evolving user mindset and our different business development stage to continuously innovate and achieve sustainable growth at a healthy pace and with the right balance. Let me now share some recent highlights on our expansive content ecosystem, which is getting increasingly rewarding. First of all, we continue to expand and reinforce partnerships with artists and record labels to enrich our music library and to bring the best content available to our users. Our long-standing and extensive win-win partnerships with music labels enable us to secure more content-centric privileges for users, including but not limited to early access to the latest hits. This quarter, we extended our collaborative licensing agreements with some well-known Chinese bands, such as Sodagreen and a top Korean label, CJ ENM, which represents the highly popular K-pop boy band, ZEROBASEONE. All these contract renewals include a 30-day head start pre-phase of their new songs. Overall, we are pleased to see that such pre-phase has effectively improved membership's conversion and engagement. Second, we continue to explore more engaging ways for users to enjoy music. During the quarter, we combined the proprietary fan-artist interaction benefits, such as…

Thank you, Cussion. Hello, everyone. Our focus on user-centric innovation has effectively increased the music subscribers and enhanced retention during this quarter. This reflected our ongoing efforts to advance our products and services, especially the focus on the high-value subscription plan, the Super VIP membership. Our approach to continuously delight users keeps us at the forefront of the streaming industry. A few quarterly highlights to share. First, we further enhanced sound quality and the effects as part of our premium offerings. For example, QQ Music upgraded its self-developed Audio 3D 2.0, and the Kugou Music launched the Viper Ultra Sound, all featuring ultra-clear sound quality. We also presented users with new ways to enjoy the music, including sound quality for certain high-end headphones and playlists with best-in-class audio quality. This improvements have led to not only higher user adoption but also increased music consumption. Second, we meet the users' personalized needs. We have launched a series of benefits, including customized players and the ringtones based on well-known IPs and artists. These features resonate with users' desire for self-expression and proved effective in user conversion and retention. Third, our premium SVIP membership is gaining more traction, employing a holistic and seamless listening experience across various devices and multiple scenarios. SVIP integrates music with long-form audio and online karaoke services all with superior sound quality. It wins the hearts of our active members with comprehensive online and offline privileges, such as priority access to digital albums and ticket booking for live music events, including our TMEA. We are pleased with the early progress of SVIP membership adoption and are looking forward to sharing more exciting news down the road. Next, our more personalized music discovery and optimized listening experiences. A few key projects to spotlight. We upgraded our recommendation middleware across our…

Thank you, Ross, and greetings to everyone. I will now turn to our financial results. Our effective monetization of online music services and operational efficient management continued to drive strong financial results in the second quarter of 2024. IFRS net profit increased by 33% year-over-year to RMB1.8 billion, and the non-IFRS net profit rose by 26% to RMB2 billion. Our total revenues were RMB7.2 billion, down by 2% year-over-year. Revenues from online music service had strong growth, largely offsetting the decline in revenues from social entertainment and other services. In the second quarter of 2024, our online music revenues increased by 28% to RMB5.4 billion on a year-over-year basis. This increase was driven by the strong expansion of our music subscription revenues supplemented by growth in advertising revenues as well as growth in revenues from offline performances. Music subscription revenues in the second quarter of 2024 reached RMB3.7 billion, marking a 29% increase year-over-year and a 3% rise sequentially. Monthly ARPPU was RMB10.7, up from RMB9.7 in the same period last year. The number of online paying users were 117 million, representing an 18% increase year-over-year with quarterly net adds of 3.5 million paying users. With a large scale of music subscribers, our focus is to manage music subscription revenue growth with the right balance and pace to achieve growth in both subscribers and monthly ARPPU. Our enriched content offerings and enhanced member privileges, such as QQ Music introducing Audio 3D 2.0 and Kugou Music rolling out Viper Ultra Sound have made our products more attractive and improved user stickiness. And our SVIP membership program is our strategic focus operationally and will lead to ARPPU improvement in the long run. Advertising revenues also had a strong year-over-year growth, primarily due to the growth in ad-supported advertising. We provided more attractive…

Thank you, Shirley. [Operator Instructions]. If you ask questions in Chinese, please, can we ask you to repeat in English. And the first question comes from the line of Citigroup, Alicia.

Congrats on the solid results. I'm going to ask in Chinese first, then I translate myself. [Foreign Language] So can management share with us the second half -- this year second half '24 outlook for the top line growth, profitability trend and also the online music growth rate? Will the net add or the ARPPU to be the more important growth driver?

Okay. Thank you so much, Alicia, for your questions. And our view and outlook for the year 2024 actually remains unchanged, which means that we are expecting to achieve a healthy and positive revenue and profit growth this year. For the online music businesses, as mentioned, we have over 10 million net subscriber adds in the first half of 2024, and also the ARPPU has reached RMB10.7, up from RMB9.7 in the same quarter last year, which laid a very good foundation for us, and we are confident that our online music growth will continue to be solid, fueled by both of the net adds and also the ARPPU expansion. So over the past few quarters, our net adds comes in much better than expected primarily due to the accelerated increase of the paid content and also the effective marketing strategies. So as the pace of the net adds return to a normal level and grow in a steadier pace, we will be more focusing on growing the ARPPU, which is expected to have a faster growth than the net adds. One of the good news that we are pleased with seeing that our enriched privileges and holistic service offerings have started to gain more popularity among our existing users. So our SVIP plan has very good momentum and which gives us confidence on the ARPPU growth in the future. So as a result, in the near term, I think that the net adds in the second half of 2024 will be smaller compared to the first half, but the ARPPU will expand as a more noticeable case moving into the 2025, which help to further improve our margin as well. In terms of the advertising revenue, I think it's expected to have a good performance in the coming quarters due to the growth in the ad-supported advertising and also the sponsorships of the offline event, et cetera. For the social entertainment side, we expect to have continuous challenges from the competition, macro and other factors. But if this contribution to our total revenue becomes much smaller, impact will be largely offset by the solid growth from online music business. So in terms of the profitability, our strategy is to focus on the high-quality growth in providing effective -- and proven to be effective, and we are now expected a slightly better full year net profit than the previous forecasted.

And the next question comes from Lincoln Kong from Goldman Sachs.

Congrats on the solid quarter. I just want to follow-up in terms of the ARPPU and the net adds. In the ARPPU, I think currently you mentioned we will have a more meaningful increase into the second half. So could management just elaborate a bit more on, in what way we would plan to do that in terms of price hike, promotion reduction or can we elaborate a bit more in terms of the Super VIP progress or other high value-added service here? What kind of magnitude of the increase we expect in ARPPU and would that result in any sort of higher attrition of the members because of this increased -- I mean this overall weak macro backdrop?

[Foreign Language]

[Foreign Language] Thank you for your question. Yes, indeed, I think the key driver of the future ARPPU growth in H2 of this year truly rest with the SVIP plan we are going to launch. In the SVIP plan, besides providing the content privilege. We also hope that we're going to offer other privilege, providing higher value to our members.

[Foreign Language] We're talking about the key drivers of SVIP business. There are 3 points. The first point is that our existing digital outbound business allows SVIP to enjoy the start ahead listening privilege. This can allow us to engage the high-value customers. If our SVIP customer, they'd like to hear certain music ahead of the start, that will be a great contribution to the value of the members.

[Foreign Language] Well, my second point to that, for those high-value customers who are SVIPs, they also pursue higher and better sound quality and sound effect. And we can also say that from our actual operational data, they also have a very high adoption rate for the high-quality sound and high-quality sound effect. This is also what we are going to do in the near future, continue to upgrade the sound quality and sound effect.

[Foreign Language] Well, from the application perspective, in H1 of this year, we launched the Dolby Atmos, and we also launched the Audio 3D 2.0. And in July, we just launched ETS. All those very premier sound quality will help to further contribute the value to our SVIP members.

[Foreign Language] But at the same time, regarding the content creation for SVIP, we make sure they can enjoy the long-form audio content in their existing privilege. We provide them the premier service. In other words, they can enjoy the seamless listening experience from device-to-device. In other words, for SVIP on TME platform, they can enjoy the muted content, the long-form video and also enjoy the seamless listening experience from device-to-device.

[Foreign Language] You can say that for SVIP, the membership fees is around RMB40 per month and which is actually allow us to have more room to provide better benefits and more experience to the SVIP compared with normal subscribers.

[Foreign Language] But at the same time, for our paying users, they are still the majority of our user base. We're going to continue to refine the content and the operation and making sure they're going to have a steady growth within [aura].

[Foreign Language] I believe, in next quarter's earnings call, we're going to share with you more data and more strategies within SVIP.

And the next question comes from Alex Poon of Morgan Stanley.

[Foreign Language] My question is related to Super VIP. How should we think about the penetration as a percentage of total paying user, the trajectory in the coming few years?

[Foreign Language] Thanks for the question. And I have to say that for SVIP and because -- as I mentioned in the previous answer, because they ever upgrade the sound quality, the sound effect, along with other drivers, we will be able to maintain a relatively fast growth of the SVIP members. Where at the same time, I have to say, we start SVIP almost from zero. So till now, we see the growth is pretty satisfactory. But I think we still need to give some time until we disclose further information to you. What I can share with you is that SVIP, the growth is still in line with our expectation. We'll look into the future, as you just mentioned. Those used to be RMB8 a month user has already been converted into Kugou user and QQ Music paying user, and they are now a majority of our user base. This is what we see now. We are looking forward to the next 10 years or in the very long-term, I think maybe SVIP were going to be our future driver of the growth trajectory.

[Foreign Language] We hope that we can still maintain a steady and solid growth of SVIP, but we're going to disclose the corresponding data in due time.

The next question comes from Zhang Lei from Bank of America Merrill Lynch.

[Foreign Language] Congrats on the solid quarter. I want to follow-up on membership net adds trend. Is 3 million per quarter [you hold], I think we entered a steady growth stage, and how to look at our long-term paying user penetration?

[Foreign Language] Thanks for your question. And I think Cussion has already shared in his remarks. And when we look into the graph we hope that in the near future the growth would be much better than what we have on net adds. But to be sure, in H1 of this year, after a few holidays we see the top end net adds full growth, but in H2 of this year, we're still [indiscernible] a very solid growth. And from the operational strategy perspective, we still would like to maintain a good growth of [indiscernible] where naturally grow the net adds. But the most important thing we have to keep in mind is always the revenue and the profit. We do hope that the revenue and the profit, as we discussed with all of you, would hit our full year target. If we will be able to do so, then we will be able to continue to grow our subscriber base in a quality approach. Then you can expect what the result might be. Well, from the operational strategy perspective, I think we have already made it very clear. We would like to maintain a steady good growth of our user base. Besides paying attention to that net adds, we should also pay attention to the user retention because only by having the high-quality growth of the subscriber, we will be able to maintain a very strong retention of our high-quality subscribers. That will help us to further grow our business substantially.

[Foreign Language] Well, regarding the subscriber penetration rate, we still would like to maintain what we used to promise to the market. And we also have every confidence that we're going to hit our mid and long-term subscriber number. Well, regarding H2 of this year, what we're trying to do is that besides growing our subscriber base, we will also continue to intensify the sales and the promotion strategy, making sure we will be able to engage new customers and then to grow our subscriber base even higher. And this is also what I mentioned. In the long-term, we are still very confident to hit our subscriber number and hope we will be able to honor our commitment to the market.

The next question comes from Wei Xiong from UBS.

[Foreign Language] My question is about our profitability and margin trend. Just wondering, can management share how should we think about the pace of gross margin expansion in the second half this year and next year? And what's the level of the gross margin level that we might be achieving in the medium-term? For the net margin, how should we think about any further room for cost optimization as well as the net margin trend going forward?

[Foreign Language] You can see the gross margin and the net margin of the company continued to grow for the past 9 quarters consecutively. So overall speaking, we're still very confident we're going to have a good performance on the GP margin and net margin.

[Foreign Language] Regarding the growth of the GP margin, on one side, from the revenue perspective, you continue to see the subscription business and the advertising business, the revenue continued to grow. But at the same time, in the near future, if our SVIP program could be well executed, it's also going to be another positive contribution to our GP margin.

[Foreign Language] Another point is that from the cost perspective, we continue to be committed in the music industry, and we made a heavy investment in the industry. We also maintain very close cooperation with the copyright holder, where you can say that those substantial investments were yield with very fruitful results. And we also did the ROCE management over the copyright and IP, continue to improve the utilization rate and efficacy.

[Foreign Language] A third point in that, the contribution from our self-produced content continue to grow, which will also positively benefit our GP margin.

[Foreign Language] A fourth point, even if we see a slight decrease on the social business, but still are raising advertisement as well as the -- not -- the membership number continue to grow, which will also benefit the overall GP margin.

[Foreign Language] We are specifically talking about the operational cost. If we take a look at the sales expense, you can say that for the past few quarters, we will be quite self-disciplined and well-managed with the sales expenses, which also show very good result.

[Foreign Language] At the same time, we foresee for the market expenses for the year and the total contribution from the market expenses to the revenue would maintain the same as what we saw last year.

[Foreign Language] But specifically, if we take a look at the G&A expenses, if you take a look at the H1 performance of this year, you can say still we registered a small decline compared with last year.

[Foreign Language] We will continue to improve our operational efficiency and the expenses management efficiency. In other words, for this year, we believe the G&A expenses ratio to the total revenue would be lower than what we saw last year.

[Foreign Language] So overall speaking, we believe, no matter for the GP margin or the net margin, we're going to have a good improvement compared with what we saw last year.

[Foreign Language] But at the same time, the net profit and the net profit margin, the growth would be better than the GP margin.

[Foreign Language] In the longer run, as our online music business continue to grow steadily and positively, we also have every confidence to the future growth of the GP margin and [indiscernible]

And the last question comes from Thomas Chong from Jefferies.

My question is about macro headwinds. Given that we have been seeing macro uncertainties these days, how should we think about the impact to our different business segments, subscription, advertising and social entertainment? And my second question is about competition. Are we actually seeing any changes in the competitive landscape? [Foreign Language]

I'll take the first question regarding the macro environment. Frankly speaking, the downturn in the macro environment definitely will bring some challenges to different aspects of the business. But I think that for the TME's online music business is -- frankly speaking, is really value for the money, so which is -- frankly speaking is a really relatively low cost entertainment that is very affordable to all users. So you can see that of the subscription business for us, the online music what -- do not have very much impact by the macro environment. In terms of the advertising, we are also doing a great job in the two quarters. Even though some of the advertisers may have some impact in spending on their advertising dollars, but we are seeing that we are still doing a good job, especially in some of the sectors that is related to, for example, tourists and also events related to some of our offline concerts sponsorships. So I think that advertising besides the sponsorships, we're also doing some of the new formats of advertising as well, so which can help us to further grow our advertising business in a very good momentum. So I think that the overall macro environment do not have such a big impact to TME. And still, we have very confidence for the long-term healthy growth of our business.

[Foreign Language] Respond to your second question regarding the online music, especially the competition landscape. I think everyone has been clear. We still have the players, or those players will usually stay in this market.

[Foreign Language] Well, regarding the competition, you can see that for this year, it marks our eighth anniversary of starting the business. So our focus is still to do our right business -- to do the business right. We are still going to follow our strategy of having the content and the platform at the same time.

[Foreign Language] So we firmly believe, as long as we continue to improve our content and improve our competition capacity where at the same time to further refine and optimize the user experience, we're still going to keep our position in this market.

Okay. Since there are no further questions in the queue, I would like to wrap up the call. Thank you, everyone, for joining us today. And if you have any further questions, please feel free to reach our IR team. And this concludes today's call. And thank you very much again, and look forward to speaking to you next quarter. Thank you, and goodbye.

Thank you. Goodbye.

Thank you.