Ed Thomas
Analyst · ROTH Capital. Please go ahead. Mr. King, your line is live. Please go ahead
Thanks Gar. Good afternoon, everyone and thank you for joining us today. I will provide an overview of our operating results for our recently completed second quarter and then provide a progress update on our key initiatives. Mike will then review our results in more detail and introduce our third quarter outlook. Our second quarter comp sales increased 2.1%, which was on the higher side of our outlook range. Store comps were aided by the strongest store traffic improvement we have seen in a long time and our e-comm business continued to grow. Absent said provision for a legal matter during the quarter, we achieved our fifth consecutive quarter of improved year-over-year operating results, including improved product margins for the first time since the third quarter of fiscal 2015. We believe our merchandising, marketing, and operating initiatives are gaining traction and driving these improved results despite a very difficult brick-and-mortar retail environment. Strength in our men’s business in particular, along with positive comps in women’s footwear and boys led to a positive comp for the quarter. Our early back-to-school results are encouraging and we believe that we are well-positioned to continue the operating momentum we have been building over recent quarters. Turning to marketing, we have worked hard to reduce aggregate spending and improve the efficiency of that spending over the past several quarters. In doing so, we continue to prioritize direct consumer interactions over broad-brushed marketing campaigns, which we believe improves customer engagement and the in-store experience. As a couple of examples, we launched an augmented reality program in our Ontario, California store that continues to generate a lot of enthusiasm, interest and traffic. We also recently launched an all-store augmented reality scavenger hunt in partnership with social media star, Shonduras. Looking forward, we are working towards the introduction of some interesting enhancements to our in-store experience that we believe will be compelling and exciting for our customers, but we are not ready to release details yet. We believe that these kinds of marketing efforts improve customer engagement and generate excitement about Tilly’s leading to improved store traffic. Turning to real estate, we continue to work on driving store occupancy costs down as best we can. It is a slow process with moderate results thus far. However, we remain in great position to make further progress over the next couple of years, with an aggregate of nearly 120 lease decisions to make from now through 2019 through a combination of lease kick-out opportunities, expirations and extension options. We will make each decision with the goal of improving our business for the long-term benefit of our shareholders. We also continue to consider new store opportunities, which we believe have the appropriate economics to produce successful results on the conservative sales assumptions. We have identified two such opportunities that will open prior to the holiday during the fourth quarter. Turning to technology, we are on track to launch several systems designed to improve our omnichannel and customer engagement capabilities. We just initiated a pilot of our new point-of-sale order management and customer relationship management systems. If all goes well with the pilot, we expect to upgrade the entire chain before 2017 holiday season. We also expect to launch an upgraded website platform and mobile app before the 2017 holiday season. We then plan to launch our new ship-to-store program in the post holiday period. We are excited about the potential of these new capabilities we have to improve customer engagement and drive store traffic and increase sales opportunities. In closing, despite the seemingly constant stream of negative news in the brick-and-mortar retail industry, we continue to deliver improved results. I am proud of our team’s efforts. We aim to continue the momentum we have been building through the back-to-school and holiday seasons. Now, I will turn the call over to Mike to provide more details on our second quarter operating performance and introduce our third quarter earnings outlook. Mike?