Shannon Greene
Analyst · RBC Global Asset Management. Your line is open. Please go ahead
Thank you. Good morning, everyone, and welcome to Tandy Leather’s second quarter 2017 earnings conference call. We will be discussing our second quarter 2017 results as well as our plans and expectations for the rest of 2017. I am Shannon Greene, Chief Executive Officer, and I’m joined today by Tina Castillo, Chief Financial Officer, and Mark Angus, President. Before we get started, our earnings release and related SEC filings are available on our Investor Relations section of our website and a replay of this webcast will be available later today. I also need to remind everyone that there may be forward-looking statements on the call today. Statements would include words like expect, believe, anticipate, plan, intend, target or words with similar meaning and are based on our beliefs and expectations, subject to certain risks and uncertainties that may cause actual results to differ materially from our forward-looking statements about those results. These risks are detailed in our various filings with the SEC such as the most recent Form 10-K and 10-Q as well as in news releases and other communications. We do not undertake to update or revise any forward-looking statements, which speak only as of the time they are made. So as you saw in our earnings release, our results for the second quarter were positively impacted by solid year-over-year gross margin improvement, but negatively impacted by the investments we’re making in our new-store growth strategy as well as our district manager program. At the same time, our international segment came in softer than anticipated. All that said, however, our results continue to be in line with expectations. Let me first start with our new-store growth strategy. We opened three new stores this quarter: in Allen, Texas, opened in April; Miami, Florida and McAllen, Texas, both opening in May. We are excited about each of these locations since we already have a strong and established customer base in each market. In each of these cities, the populations are growing, which provides better opportunity for us to continue to expand our customer base. And for Miami and McAllen, they also offer us greater opportunities for cross-border trade. We expect that these new stores will generate positive contribution margins within their first year of operations. As for our district manager program, we continue to make good progress, with 12 of our 15 districts currently staffed. Each week our district managers report on their activities, and we are encouraged by some of the positive initiatives underway that we expect will improve the customer experience including in-store customer appreciation events, new class offerings and in-depth product training. The district managers are also aggressively working on outside business development, accompanying our local store managers on sales calls to foster our business and wholesale customer base. Again, our goals for the district manager program are not only to drive traffic in sales, but to invest in our current and future generations of store managers and associates to better serve our customers and succeed in today’s retail environment. We anticipate that it may take up to an additional 12 months for the district managers to fully gain traction and for us to begin to realize a return on that investment. On the digital front, our social media team has been very busy with several marketing and branding initiatives that focus on the handmade and makers-artisan movement that highlight Tandy’s rich creative heritage, our broad product breadth and some of our unique customers. These videos are being shown on multiple platforms, and they give us a larger audience to connect to demystify working with leather. Our featured customers are delighted with the results and the co-marketing it offers their businesses. This in turn, we believe, will result in stronger loyalty to Tandy. From a sales perspective, like many other retailers have reported, consumer spending so far this year has been soft. For us, that decline is mostly due to a lower average ticket, as our sales counts have picked up as we’ve moved through the first six months of 2017. We believe this lower average ticket is in part due to a shift in sales to our retail customers, who buy smaller amounts but more frequently. Another benefit of this customer shift is higher gross margin, which we saw this quarter over comparable. We’re working on several other promotions to drive traffic to our stores, including Red Shirt Wednesdays, where we offer our customers $5.00 off their purchase for wearing Tandy red. We’re also excited to have rolled out our First Responders Appreciation Program, which is very similar to our Military Appreciation Programs. Qualified first responders and our armed forces personnel receive discounted pricing and we expect these programs to generate new lifelong customers. On the international front, it’s been challenging in 2017 on both the top line and bottom line. Our sales have been impacted by unfavorable foreign currency translation, which Tina will quantify a little later, while our operating expenses have experienced some increases, primarily in occupancy and selling costs. We are analyzing the areas that we can control to get our financial results back on track. Overall, we continue to be cautiously optimistic for the second half of the year as we roll out new products and the strategic initiatives I’ve just updated you on take root. Now I’ll ask Tina to provide you with a run-through of the numbers for the quarter and year-to-date.