Shannon Greene
Analyst · Mork Capital Management. Your line is open
Thank you. Good morning and welcome to Tandy Leather’s 2016 earnings conference call. We will be discussing our fourth quarter and year-end 2016 results, as well as our plans and expectations for 2017. I am Shannon Greene, CEO and I am joined today by Tina Castillo, CFO; and Mark Angus, President. The earnings release and related SEC filings are available on our Investor Relations section of our website and a replay of this webcast will be available later today. I need to remind everyone that there may be forward-looking statements on the call today. Statements would include words like expect, believe, anticipate, plan, intend, target or words with similar meaning and are based on our beliefs and expectations and are subject to certain risks and uncertainties that may cause actual results to differ materially from our forward-looking statement about those results. These risks are detailed in our various filings with the SEC such as the most recent Form 10-K and 10-Q as well as news releases and other communications. We do not undertake to update or revise any forward-looking statements which speak only as of the time they are made. As we saw in our earnings release, we delivered on our 2016 guidance. Our sales team entered the top end of our guidance range, while our earnings were at the lower end. While we were encouraged to see a better than expected response to our holiday promotions, the overall product mix compressed our gross profit margin also somewhat negatively impacting our results. In late November, we announced to our store managers that their base salaries would be increased by almost 40% on December 1st to comply with then expected FLSA minimum salaries. While that requirement was delayed shortly after our announcement we followed through with what we told our managers. Tina will take you more in-depth through the financials, but before she does, I’d like to highlight some of our accomplishments from this past year and what we plan for 2017 that will continue positioning us for further growth. Let’s start with the change in management. I took over a CEO last February, and since then I've personally visited out 25% of our stores. Listening to our store managers and associates and getting to meet our valuable customers, I've learned much about what it takes for to be more competitive in this current retail landscape and to drive sustainable growth in traffic and sales. Well Tandy Leather doesn't have a competitor with the product breadth and Leathercraft expertise that is our legacy that's just not an essence today’s retail marketplace. For us to grow profitably, we've got to improve our customer experience, increase our brand awareness and strengthen our store performance. So what are we going to improve our customer experience? This year, we added public Wi-Fi to our stores, invested in a new integrated credit card system to provide a more secure and faster checkout process. We've changed our preferred store layout to make our merchandise more acceptable and easier to shop and choose product. We deployed new Tandy Leather branded workbench, so our customers have a place to be creative and share their love of leather crafting with like-minded leather crafters. We created a military appreciation program for all of the great men and women who protect our liberty and American values. In 2017, we plan to install monitors in each of our stores to provide full access to our vast collections of Leathercraft library peaking videos. We will also develop local in-store customer appreciation event, where we can give back to our customers with promotions and giveaways. In a nutshell, I want our customers to feel comfortable hanging out at our stores to feel like their local Tandy Leather store is a home away from home. What are we doing to increase brand awareness? We have revamped our approach to trade shows attending those where we can really promote our products and connect with new and old customers alike. In fact in 2017, we are the proud title sponsor of the Pinners Conference, which for all the do-it-yourself who’s listening is the Pinterest Headline Event. There are four conferences across the U.S. and we love free to join us for make it and take it project. We also increasing - we are also adding headcount to increase our social media presence and enhancing our advertising programs to strengthen our relationship with our very important business customers. Finally, what are we doing to strengthen store performance? This past year, we took on the laborious process of resetting our inventory levels across each of our 115 stores to better manage inventory asset stores and at our warehouse. Inventory is now where it needs to be based on where it sells. We've also changed our strategy for store openings to improve ROI with smaller stores in upgraded retail centers. In 2016, we opened four stores, Nyack, New York; Philadelphia, Pennsylvania; Johnston, Rhode Island; and Lyndhurst, New Jersey. So far in 2017, we've reopened in Harrisburg, Pennsylvania and have plans to open at least four more stores by the end of this year. Looking out even further, our goal is to open on average three new stores a year. And what we are most excited to roll out and believe will be the most important investment as we look for profitable growth and increase store traffic as an overlay to all of the initiatives I just mentioned is our new district restructuring. In the past, we've operated with regional managers across a small member of geographically large region. The size of the regions made it almost impossible for our regional managers to visit the 20 to 25 stores that they had to support with any semblance of defectiveness. Today, we are now operating 15 districts that report up to two regional managers. Each of the districts contains 6 to 10 stores in a much smaller geographic footprint, which allows our district managers to help our stores road traffic and sales much more effectively. Under the old footprint, our regional were busy putting out fires. With a smaller geographic footprint and number of stores, we expect our district managers can train the next generation store managers and associates to better serve our customers and succeed in today's retail environment. So far we've got 10 of the 15 district managers placed. Having personally interviewed each of those different managers, I’m very optimistic about Tandy Leather’s future. Each of our district managers have a proven track record of successful top line and bottom line growth while being a leader in product and leather craft knowledge and in support of our store associates. With the increase in our minimum salary base for our store managers, we believe we now offer a very competitive compensation structure that will allow us to attract and retain stronger store managers and associates, our people is where it starts. They are the front lines to our customers and to helping us in reaching our goal of teaching the world leather craft one person at a time. In summary, we've accomplished a lot since I took over in February, 2016, but we still have a lot of work to do. I'm very excited about the foundation for growth that we are rebuilding. Now I’ll ask Tina to provide you with a quick run through the numbers for the fourth quarter and the year.