Mark Shapiro
Analyst · ROTH MKM.
Yes. I mean, look, we don't, Eric, get into specifics on the pricing and/or guide specifically to a global partnerships or sponsorship number. But what I can tell you is it was clearly a strong WrestleMania for us in Philadelphia by every metric and measure. And I think we had a terrific release on that, that the team put together from ticket sales, our ticket yields, our sponsorships, both in volume and pricing, which were both north, overall attendance, viewership, social hits. Great. I mean the biggest viewed event in Peacock history, just really extraordinary across the board. I know NBC with Comcast, we're really happy with the results. Obviously, we've announced Vegas is going to be next year. So WrestleMania just continues to expand in every way. And frankly, it is the jewel when it comes to WWE with regard to sponsorship. I mean we continue to [ grew ] sponsorship, our global partnerships group as a major long-term growth lever for both of our leagues, UFC and WWE. We have one best-in-class unified team now led by Grant Norris and Lou Koskovolis, they're doing an extraordinary job and well on their way to hitting their numbers this year. And our strategy continues to be a reliance and focus on expanding our core partnerships and closing new categories with strong consumer and fan crossover for both brands.
The Budweiser deal is off the charts. We talked about that in the opening comments. That's a long-term partnership on the UFC, and we see opportunities potentially to expand that, whether it's UFC or maybe into WWE long term. And of course, our prime hydration deal was our first deal of having an in-ring sponsor for the WWE right in the center of the mat. So a great story there.
And finally, I would just add, we're doing a better job of selling with NBC and ESPN. They are going to market, selling cross-platform, cross channel and we're doing it as a partnership. So we're out there with official sponsorships and partnerships and in-store partners, if you will, from a marketing activation perspective. And we're packaging in media dollars and vice versa on their front. And that's going to be not only a good story for us, but a good story for our partners. And that will be -- that will work to our benefit long term if our partners are happy.