Ernie Herrman
Analyst · Barclays
Absolutely, Adrienne. Those are -- you touched on some of the levers that we had. In 2018, first of all, yes, we had a case where in that situation, we were able to, in most cases, negotiated out of it so the tariff just didn't mean as much in total. I would tell you, though, back then, yes, we would -- but I would say more rarely than today, we were -- we would grab a little bit of a retail and adjust where possible. This time period we're in now, I think, is a little different, so more widespread in the pure numbers as well as since 2019, you know better than me, inflation overall had hit, started back a few years ago, which only adds into retails over the last few years. And then now you have tariffs on top of that. So a little different. In fact, when those other tariffs happened, you didn't have nearly as much inflation prior to that time period. So back to answering your question, yes, prices -- retails, I'm sorry, retails can be part of the adjustment. But as we did talk about, and you just referred to it, we have other levers, which is the ability to buy in this environment with all the availability that's out there, buy, really, I would say, more profitably and advantageous. The other thing that's happened is we're continuing to be more important to the vendors. And I think that is creating an ability for us to work with the vendors to ensure that we are getting to a price -- tariffs or no tariffs, to get to the price in the retail that is still the significant value. Because they see us as probably one of the more consistent retail outlets. Our buyers are very straightforward with them, and we're very transparent with our vendors. And so I think an advantage that's taking place -- and this could continue to improve as other stores perhaps close. We've had a number of closed prior, obviously, in the last couple of years. I only see those relationships becoming stronger. And those are not about adjusting retails. Those can be about, as you said, driving comps and having retails that create a wow in our mix. Because sometimes we want a customer to actually say that it almost feels too cheap, all right? So that's the art form that we try to bring to the table. Whereas a lot of the other retailers, I think would never even go down that route. We want -- I don't know, 1 out of every 10 hangers, I want a customer saying, "Boy, that almost feels too inexpensive," strangely enough. And that's what creates the wow factor in our business, and that's the art form. So I hope I answered -- but that's, I think, what you were referring to where I've talked before about we'll put it -- sometimes we won't -- we'll just retail the goods at an extremely sharp price. Oh, last thing that hits me is, remember, our buyers are trained to not -- they do not use a markup wheel, so meaning on what item they can pay X. Doesn't mean on that item, they're going to retail it at Y. The next time that's paying X gets retailed at the same Y, that doesn't happen. They're merchants where we go by what is the right value for the out-the-door of that item regardless of the cost. And that's what I think is a different thing where our buyers work retail-backwards and the Y retail-backwards, and don't start with the cost and focus on the cost as much as the other merchants do at other retailers. Probably a little more info than you needed, but it's a good topic. So thanks for asking.