Jay Gould
Analyst · Longbow Research. Your line is open
Thank you, Dan. Obviously relative to our record-setting 2015 financial results, our 2016 performance has been a bit disappointing. However, in the third quarter we saw our orders turn positive for the first time in 18 months, and that does provide some encouragement as we head into Q4. Dan also mentioned that we’ve made progress on our strategic initiatives to accelerate value creation, and we are focused on four activities to yield significant earnings growth. Our first priority is to grow our core carpet tile business with improved branding, expanded sales reach, and more productive innovation. Our second initiative is to optimize our flagship manufacturing and distribution assets in Troup County, Georgia. Ultimately, when completed, we project annualized savings of $30 million. Thirdly, we are entering the modular resilient flooring market with a unique product that allows customers to integrate hard and soft flooring in a truly modular installation. And lastly, but significantly, we are deploying a zero-growth planning discipline in our SG&A. That means we are redeploying resources to fund our growth initiatives, and we do anticipate achieving our 25% target by 2018. So allow me to elaborate on each one of these a bit more. First, growing the core business has obviously been a challenge this year. That said, looking back over the past decade, we have delivered 4% compound average growth rate, and I am confident that we can do that again. To accomplish this, we are really focused on three things. First, we are creating brand love and brand loyalty by keeping our customers at the center of our thinking, and by leading the flooring industry in a bold, new sustainability movement that we call Climate Take Back. This focuses us on driving positive impacts in the world to create a climate fit for life, and it provides more brand differentiation to our key customers. Secondly, we are strengthening our selling system to expand our reach and our penetration through improved sales productivity and enhanced dealer channel in a reactivation of our market segmentation efforts to help penetrate non-office segments. And thirdly, we are accelerating innovation across our product portfolio with enhanced product management and design leadership. This includes the introduction of margin-accretive products at lower price points to open up market opportunities where we previously had not been competing. The second initiative for our Troup County plant -- we plan to invest a little over $40 million in CapEx over the next few years in new systems, technologies, and factory layout to optimize operations and align with global best practices. The benefits of this transformational project will phase in over the next four years, but we anticipate achieving a total annualized savings of $30 million by the year 2020. The first major step in this Troup County optimization process is the transition from multiple local warehouses to one centralized warehouse and distribution center, which is operated by a third-party logistics partner. This transition accounted for most of the drag on gross margins in the third quarter, but we expect to have the warehouse move completed by the end of the year. And we are still on track to hit our 38.5% to 39% gross margins for the full year. Thirdly, with regard to modular resilient flooring -- and we are really talking about luxury vinyl tile in this first phase, and that is the fastest-growing segment of commercial flooring. Importantly, more than half of our customer projects include a combination of soft and hard surfaces. And our end-users, architects, and designers are requesting these products from us. Importantly, they are modular, and they integrate perfectly with our carpet tile, so modular resilient flooring is a very natural fit with our existing business and with our existing route-to-market system. We launched the four-city test market in the third quarter, and we are seeing strong interest from our customers. Our goal with modular resilient flooring is aggressive, but we plan to grow it to a $100 million business by the year 2020. In the fourth initiative, for SG&A we are planning zero growth in 2017, which means we plan to make cuts in our existing SG&A to offset inflation effects while also redeploying existing spending to support the priorities that I have laid out. Overall, we believe this plan will result in SG&A of around 26.5% in 2017 and 25% in 2018. But we will also continue to invest in our branding and our key growth opportunities. With these drivers, our goal is to become the world’s most valuable interior products and services company; essentially doubling our shareowner value over the next four years. I look forward to keeping you updated on our progress, and I hope you will continue to support us on this journey. With that, Patrick, I will turn it over to you for the details of the third quarter.