Justin Garrity
Analyst · Eric Anderson from Hartford Financial
Great. Thank you, Tommy. Quarter with our Postano offering, we had a great quarter in terms of bookings, number of customers, and average sale price. Lands prefer Postano because its makes a measurable difference with our marketing and customer engagement efforts. Postano’s ability to partner with some of the world’s largest brands has been impressive. What makes Postano unique? Postano is powerful, it has the unique ability to stream in social content from over a dozen social networks within seconds from setting it up. That immediate insight is remarkable. For instance, with Postano, you can enter in the latest hash tag from a company, you’re activating on and immediately pour over the content submitted by fans across the globe from Twitter, Instagram, Line, Google Plus. It is that fast. With our latest update, Postano 2.6, the seventh major update in just a year, we made our platform even faster and more powerful. Not only can you monitor content from fans across the world in seconds, you can cure it the best of that content just as fast and projected up on a stadium screen in just seconds. This is real time, and that is what brands want. They’re tired of aggregating social content and waiting minutes, even hours sometimes for some of our competitors to share and visualize that content. Postano was extremely intuitive. We often scheduled training for our customers because they ask for it. But minutes into the training, we often hear from them that they can take it from there. Most of our customers are fluent in our platform within minutes. With our latest release, we have added features to make it even easier. In Q2, we added new features like the style editor. With the Postano style editor, brands can now create their own custom visualizations, using their unique brand elements in just a few clicks. For customers that don’t want the visual interface, we give them powerful HTML5 CSS overrides. We really have opened up the Postano platform to be customized by each of our customers unlike anything the market has seen. Postano visualizes user generated content in the most unique and engaging formats. We know that fan content is the best content to influence consumer behavior because it is authentic and positive. We also know that unless that content is attractive, it won’t connect to consumers. We have invested a lot into making attractive formats that are cinematic and editorial in nature, to truly transform fan content to consumer eyes. Brands don’t want to forget about social digital walls stuck in the background, they want the power of an on-brand digital build bar to project fan photos, videos, and messages, giving it the visual lift this content needs to truly connect. Postano has a measurable impact on our customers are buying more of it as they expand our partnership with us. We believe Postano is not a social media tool, it is a powerful fan endorsement platform. The visualizations are so attractive, that fans are competing to get their content on the big screen in stadiums, in stores, at events, and other places. Instead of using social media to complain or kill time, with Postano they are using it to try to get featured. They know they have to say something positive and remarkable to get up on the board. Postano doesn't just highlight fan content, it actually helps create positive fan behavior. Additionally, when Postano was used on our website as a social hub, our brands see higher time on site numbers and more on-site purchasing. TigerLogic has customers using Postano platform across a wide range of industries including several major league sports teams, consumer product companies and major retailers. The Postano platform empowers each brand to aggregate fan content into dynamic visualizations that match and compliment that brands unique branding - that customers unique branding. This quarter we had some incredible events powered by Postano visualizations. Just a few of these included, Essence festival over July fourth weekend in New Orleans. Essence Street Style for fashion week in New York City, people in [San Diego] [ph] festival in San Antonio Texas, Miami Fashion Week for Lycra, LA Times for the LA Food and Wine Festival, Google's Zygote 30/30 event in New York, Los Angeles and San Francisco, and many, many more events. For sports, we had multiple NFL teams use Postano starting in the pre-season and through the fall season. We continue to grow our college sports activations including multiple big five schools like, USC, and Virginia Tech. Soccer X was a massive event in the U.K. But Postano has activated throughout the event and introduced the power of Postano to multiple soccer teams from around the world. Next quarter as various sports seasons have started, we will share even more news on sports. Postano continues to grow in the retail display space. In the U.K., Ikea powered Postano visualizations in eight stores using our iPad optimized version to power large displays. William Rast promoted their products in a pop up experience, the flagship Lord & Taylor location in Manhattan. We had multiple pilot programs in the space as well with major brands. We believe that there is a lot of growth potential in the retail display market and we continue to pursue these opportunities. Many brands use Postano to activate fans through campaigns and on TV. Pokémon hosted a social hub on their website for their international and national championships. The Queen Latifah Show featured Postano live on air to feature fans around the specific cause. At Comic-Con in San Diego, IMAX used the hashtag campaign as a contest for fans to win a prize. Brands Whisky featured a video on YouTube that gained over a million views and direct event to Postano social hub featuring fan content. And Chilies used Postano to track new employees by featuring the very best social content from around their brand. Not only has there been growth in our customer base and industries, we have also established some great partnerships recently that I'd like to discuss. As Brad mentioned just two weeks ago, TigerLogic entered into an exclusive partnership with FISH Technologies, a leading experienced platform for live events. The partnership enables brands to improve event experiences by seamlessly connecting registration and budgeting with social sharing and social visualization. FISH has worked with top brands like the NFL, NBA, MLS, The Army, The Air Force and many others to create remarkable event experiences and provide real-time data insight to help these brands optimize events. With Postano, the experiences will be taken to a whole new level with the folks on social that will truly allow fans to interact with environments in innovative new ways. We have also partnered with Hyper to sport its gift making photo booth and mobile application photo. We are the only solution in the market today to offer this integration and it is another testament that Postano incorporates more social networks than any other social visualization platform. Our work with social networks continues to grow and expand. One of the most exciting partnerships is with Facebook. We were selected as an official PCS or Public Content Solutions partner. Facebook considers PCS partners as showcase companies that deliver market leading tools and services, highlighting Facebook and Instagram content. The major media companies, sports leagues and teams, and public figures. We work directly with the Facebook team and they have introduced us to new brands and accounts. I’ll now turn the time back over to, Brad.