Joseph Walsh
Analyst · William Blair. Your line is open
Thank you, Paul. We're focused this year on efficient growth. We're fully scaling in the U.S. the business has been profitable now for a while and the losses are fairly small for the new country starts and not so that the U.S. can cover those and carry them, we've got an overall now profitable business in '23. And we've reached that scale or beyond the investment phase. So as we launch new countries going forward, there will be a small investment as we set up a new country, but we now have a fully scale U.S. business that we think can carry that. One interesting highlight in this transformational journey of our company. And this is actually, I think, a really big deal is that for 2023, and our financial plan and our model, SaaS revenues actually Eclipse print revenues for the first time. Yes, that's right, I'm being clear about that. The SaaS, part of our business will have recognized revenue larger than the print part of our business. Now, to be honest, a little bit of that is the revenue recognition issue where some books move out of the year, but by the time they get to '24, and that sort of corrects and reverses the SaaS business at the rate that it's growing, we'll just pull it away from the print business. So this was the inflection point where SaaS is larger than print. And from here on out, it'll just pull away. So that's a gigantic milestone when you're trying to transform a legacy company into something new. And for those that were sort of waiting for that moment this is that moment where we're that crossover is occurring. The way we are investing our money is into engineering and into product. We're pretty focused on making sure we've got the best in class product that we've got an all in one solution at the moment when small businesses are beginning to move to the cloud and beginning to experiment with point solutions. There's a sort of a crisis of disconnectedness where people really desire a more simple. Think about you get an iPhone because it just works. The Android phone might be slightly better with a better camera and a few other odds and ends. But it's more of a do it yourself project. When you get that iPhone, it just works. And that's what Thryv is. It's this premium brand, super high quality, everything works well together, it's integrated into its own app store and marketplace, you can run your business under one login with one dashboard with an all in one product. And that's super desirable for people at this point. There is a sort of a vendor consolidation thought process out there, that's going on even with the people have begun to experiment with SaaS. So our investment is in product. We haven't had to throw lots of money at marketing and sales because we have this unfair advantage. We have 400,000 existing accounts in our zoo and our customer base, that are steadily buying more and more software as this trend is picking up speed of small businesses moving to the cloud. The largest area now of customers for us is actually referrals were those existing 52,000, who are thrilled with what Thryv is doing for them are telling their friends, and that's driving referrals to now to be more and more of our revenue base. When you think about investing, don't think of us throwing money at plastic sales and marketing efforts. Think about a robust product investment. When we think about our customer base, we often talk about the SMB. When we started, we were kind of in the lowercase s, we were selling very tiny solopreneurs, two employee, three employee businesses. But as our platform has gotten stronger, gotten more robust as we've gotten better at figuring out who our ideal client is, we've begun to move up market. So we're moving up more to the 10 or 15, or 20, employee businesses a little bit more. And we're finding that they are able to consume a lot more on the software and obviously they have lower churn, they have great payment capabilities, and they tend to be less volatile. So that's part of the journey that we're on is moving from lowercase s to kind of uppercase S and even tipping into the M just a little bit as we move in moving forward. Our marketing services business, I realize is a little tough to understand the way the revenue recognition is bouncing around. I would just direct everybody to look at cash flow. We can show you cash flow going back through the years and it's like a metronome, the rate of decline is very steady. And that cash is coming through and we paid down a lot of debt last year and we will pay down a lot of debt again this year. So we're cash flow guys keep that in mind. We're very focused on delivering cash. It's what we've been doing our whole career, and we feel comfortable that we will be able to continue to do that. When we first got to Dex Media, the very first thing we did was rip out a couple of 100 million dollars of costs just restructure the business then we bought YP and in no time flat we improved margins by 20 points for anybody who was watching. So we're pretty focused on efficient growth and delivering cash that really is always our way. And we are always looking ahead planning ahead, looking to variablize the cost. Looking at cost levers that we can use. And keep in mind in 2024 the publication schedule normalizes a lot. So the marketing services, revenues recognition leads kind of roars back and but SaaS as I mentioned, will fold away and be bigger at that point. So that's a quick trot through our business and an overview of where we are. Operator, why don't we open it up for some questions?