Joe Walsh
Analyst · Baird. Your line is open
Sure, yes. I mean, look, Thryv has set out to be the platform that small businesses will run on. We believe that these guys that sort of dip their toe in the water and try one point solution or too little point solutions, pretty quickly get frustrated with having to buy all these different points, solutions from different vendors and log in and out of them and sticky notes all over their desks and the data doesn't share. And they want to graduate to a more complete platform, more complete tool, and we're just sitting there waiting for him. And, it's a trickle right now, there'll be a wave over the next couple of years of people graduating to this more all in one big, big platform. And look, being a platform probably wasn't cool a few years ago. It was actually hard to sell a platform because they were barely ready for a point solution, let alone the platform. But where everybody,' every dog has his day, we're kind of in the right place as this market unfolds over the next couple of years. So, we go to the market with that advantage. The way some people would compete with us, is they go in and say, "well, we're especially for pest control, guys", like this is what we do. We keep track of when you apply the chemicals and what the humidity was that day, and the temperature and that's, right there in the customer's file. And so taking our tremendous strength within home services, and beginning to verticalize that, just seemed like a logical step to us, both from the way we present, and the way we market to then the way we fulfill when you deal with the product. So, as you come through, and you tell us you're a plumber, or you tell us you're a roofer or whatever, we start to interact with you that way. And the product, the whole experience starts to customize that way. We're still honestly pretty early in that journey. And I think there's a lot left for us to do there. But it's clearly beginning to get some traction, you can see it in the customer growth numbers. We said that we would balance growth this year in between, I guess, one of the criticism last year was, well, geez, you know grew a lot, you had really strong growth, but a lot of it came from ARPU growth that stares us. And I said don't worry, all the initiatives to drive subscriber growth are kicking in right now. Because we have a lot of forward visibility. And I promised that we would be able to grow double-digit and really balance those two this year. And I can tell you sitting here in May, I mean, that's exactly what's happening. It's playing out. We're seeing sub growth come on very, very strong. And there, I think it continues to be scope for more ARPU growth as we go through the year. So that's going to drive strong growth. And some of them will come from the verticalization.