No, you're absolutely right. I mean, when we go out or went out in the past, trying to sell the various offerings of the company minus Thryv, before Thryv, they appeared as un-innovative, dusty old alternatives when we went to call and customers. And now with Thryv, when we go to call on a new prospect, we're seen as fresh and innovative, and our various leads products sit behind that innovative phase. So it's made a big difference. In fact, the vast majority -- more than 80% of all the new accounts we're acquiring, are coming in with the Thryv. Thryv is what they're buying and then they're buying the leads products behind Thryv. So we really have transformed the way we're acquiring customers and having a lot more success in picking up momentum at new account acquisition by using Thryv. Customers are actually curious about what Thryv does, they want to learn about it. Whereas when we would go in and talk to them about phone books or search engine marketing, it was sort of a boring conversation that they felt they already knew all about. So we are opening up new channels to the market. We got our existing channel, our local point of sale channel, our inside sales channel and our national sales force. Now we've added a buy-it-yourself inbound channel, where customers are coming in, untouched by human hands, buying Thryv, putting their credit card number in, just buying them on their own and heading out and beginning to use the software. We actually have an upchannelling process, where when people come in through that channel, we follow back up with an agent and we've had a lot of success at upgrading them. They actually buy leads packages once they buy Thryv from us. So it's early days on that, but we're really encouraged. We also have another channel that we call our inbound channel, where we've got people who have watched a video about Thryv, or seen a data graphic or learned something about it through our online marketing, but haven't quite come all the way through to buy. And we reach out to them both through chat and directly with phone calls and that inbound channel is rapidly picking up speed in terms of being a new area of client acquisition. And yet another area that we're looking into and it's very, very early days, it's beginning to market Thryv through affiliates and resellers. As the brand strengthens, it becomes really the category leader, we've had a lot of interest in people that they would like to be able to offer Thryv to their customers. And so those are some new channels that the company never had before to open up new accounts and to grow. It's one of the ways that we think that eventually we can get back to growth with the company is through these new channels as well as the new account acquisition through the traditional channels.