Peter J. McDonald
Analyst · Colin Wilson-Murphy of Bowery Investment
Thank you, Lori, and good morning, everyone. Welcome to the Dex Media third quarter earnings call. In addition to reporting on current results, today, I will give a brief update on our merger integration and evolution as a business. I will provide more context around our position in the marketplace, how we do business and what sets us apart from the competition. I will also share highlights of some of the opportunity ahead of us, the comprehensive marketing solutions we offer, the difference we're making for small and medium-sized businesses across the country and the reason we believe in our positive future. After my remarks, Dee Jones will follow with more detail on third quarter financial results. First, a few financials. Year-to-date, our pro forma operating revenue is $1.7 billion. Throughout the business, we continue to control costs, generating an adjusted EBITDA -- pro forma EBITDA of $674 million, which translates to a margin of 40%. We also generated adjusted pro forma free cash flow of $312 million through the third quarter. Our current debt balance at par value is $3.1 billion. Since 2010, our combined companies have paid down more than $3 billion in debt, $356 million in 2013, of which $35 million was paid in October. Many of our investors have asked for more visibility into our digital capabilities. So I'd like to provide a quick snapshot of our business. Dex Media helps small and medium-sized businesses grow by offering an array of multi-platform solutions for local advertisers, including online, mobile and social platforms, as well as print solutions. Our 2,000 highly trained, Google-certified marketing consultants serve about 600,000 clients in 43 states. As consumers expand their use of smartphones and tablets through search for local services, an increasing number of our clients recognize the importance of digital marketing to the success of their businesses. Currently, more than 200,000 of our clients use our digital solution. And about 1/4 our revenue is sourced from digital solutions. Our annual average value per order, or AVO, for digital clients is 2,400 to 2,500. The potential for continued improvements in results in this area remains strong. The third quarter was the first full quarter we operated as a new unified company combining the former Dex One and the former SuperMedia. During the months of July, August, September, integration efforts were a key focus as we continued to -- continued the complex work of combining products, pricing, processes, systems and staffing across the enterprise. I am proud of the significant progress we have made with these initiatives, particularly in the area of marketing, human resources and operations. To date, we have completed hundreds of integration actions, including the identification and placement of our management teams and the reorganization of our sales force. Our sales, training and product rollouts are on schedule. We've made advances across all functional areas, taking the best practices from each organization and deploying them across the new company. This foundational work not only moves us closer to our integration synergy targets, but it also helps us define and build the path for the future. We're continually impressed by the strengths of this company and look forward to completing further integration activity efforts in 2014. As we continue our integration and look ahead to 2014, here are some of the reasons we believe Dex Media is well positioned for future growth. Borrell Associates forecast local online advertising spending and will reach $24.5 billion in 2013. As the trends in digital advertising remain strong, we believe this bodes well for the future of Dex Media. A recent survey conducted by Thrive Analytics provides valuable insight into the marketing needs of local businesses. More than 1,000 business owners responding to the survey admitted they do not have the knowledge, time or resources to manage their own digital marketing program, and they prefer to receive marketing help from one company or a trusted individual instead of multiple providers. Local business owners also indicated 12 areas of marketing and promotion where they need the most help: functions like search engine optimization, social media and reputation management, all of which we offer at Dex Media. The opportunity is clear. We have the expertise and the products local businesses need. Despite misconceptions of who we are in the marketplace, our comprehensive suite of multi-platform marketing solutions make us that one-stop shop for our clients. We are an outsourced marketing department for local business owners, helping them navigate the complicated and confusing world of promoting their business across digital media. We intend to capitalize on growing business needs by increasing digital relationships with our existing clients and by attracting new ones. We're also working to better support our clients with high-touch service tool and tools that improve their results and enhance our relationship with them. As we move into 2014, we look for these initiatives to positively impact our trends in our business. Our strategic relationships with a vast number of major search engines and social media sites give our clients access to the largest players in local search: Google, Facebook, Foursquare, OpenTable, Wipi.com and many more. We have the distinction of being one of Google's premier SMB partners in North America with a large force of marketing consultants that is 100% Google AdWords certified. In addition to our digital expertise and network of more than 250 distribution partners ensures our clients have consistent presence across all platforms, a task that is often too overwhelming for local businesses to tackle on their own. Our Google certification and industry partnerships combined with our unique digital platforms and technical expertise uniquely position us to address the needs of local businesses. Most importantly, we deliver value for our clients. Our marketing consultants guide clients through the process of building an effective multi-platform marketing program. We help establish an online presence with accurate information across online and mobile site listings. Next, we focus on promoting their business in places potential customers shop or interact online. We also help them build relationships with their customers through solutions such as text marketing and loyalty programs. Our interaction with the client doesn't stop with a sale. As you can see on Slide 11, we actively track our clients' results to ensure they are receiving value. Our internal optimizer teams proactively monitor and track client accounts by looking at how many days they're online, how many calls and other conversions they receive and their average cost per call. This practice sets us apart from many others in the industry. We report results to our clients online and through regular emails so we can see for themselves the value we're -- our comprehensive programs deliver for their investments. To illustrate how we help local businesses grow, I'd like to share an experience of a family business outside of Seattle that installs, repairs and maintains water wells. Three generations in the family work together doing what it takes to keep the business going. When construction slowed down during the economic downturn, the family saw a decline in the cost of their business. Our marketing consultants suggested a premium search solution we optimize to increase the businesses online presence and get the phone ringing again. In just a few months, the family business went from receiving 30 calls per month to up to 200. I believe the experience of this business is similar to many of our clients. Local business owners are experts in their field, but unsure about how to take local digit -- how to undertake local digital marketing. This is just one example of results we deliver, and there are thousands more. By matching our clients' needs to a combination of digital and print solutions, we are helping our clients obtain cost-effective leads from all sources and achieve positive results. We know from internal resource that we can't offer a one-size-fits-all approach to marketing for every local business owner. So we design custom solutions that offer competitive cost per lead for each client. For example, our recently launched start smart bundle helps move clients with limited budgets from a print-centric marketing to establishing an online presence. Start smart is an integrated mix of essential and affordable marketing solutions to help our clients get found and chosen in places their potential customers search. The solution is attractive to new and existing clients because it offers a quick and cost-effective entry into digital marketing. Early feedback from our sales teams indicates that start smart bundle's simplicity, high value and competitive pricing are clear wins for our clients. Our multi-platform approach helps our clients' businesses grow and also helps Dex Media grow its relationship with the clients. As we look across our current client base, we find clients who buy a bundle of complementary marketing solutions experience better results and tend to stay with us longer than those buying just one solution. Bundled packages give our clients multiple ways to increase visibility of their business and generate quality leads. Our products help local businesses grow by generating more calls from potential customers, and the number of leads we deliver continue to increase year-over-year. About 80% of our clients renew their relationship with us, which gives us confidence that we are delivering good value, which they will continue to invest. Combining Dex One and SuperMedia has allowed us to improve the breadth of our digital solutions by cross-launching products previously available in only one company or the other to local business in all of our markets. By offering more comprehensive solutions in bundled combinations, we have the opportunity to increase the digital relationships with our client base beyond the 200,000 who use Dex Media solutions today. For example, we offer text marketing and social lead solutions to the Dex One client base; and search engine optimization and display brand awareness to the SuperMedia client base. Across all markets, flexible bundles allow us to match clients' individual needs with customized solution packages. With the flexibility to combine solutions into a wide array of bundles, we are confident we can match individual clients with the right solutions for their business. At the same time, as we grow our relationship with existing clients, we are diligently working to acquire new clients. Our local marketing consultants are pursuing new client prospects in communities and business categories where we see the most potential for growth. We are confident we can increase our market presence by offering local business owners targeted solutions at attractive entry-level prices. In closing, I want to summarize why Dex Media has unique opportunity within the local marketing services industry. First, we have more than 2,000 well trained, Google-certified marketing consultants across 43 states serving more than 600,000 advertisers. Next, we've have a significant presence in local digital marketing with a comprehensive suite of solutions. We manage multi-platform programs for more than 200,000 advertisers, which represents 34% of our client base. Close to 1/4 of our year-to-date revenues were sourced from these digital solutions. We achieve results for our clients and our optimizers track and proactively manage their accounts daily. We continue to find ways to manage our expenses and create efficiencies that drive cash flow, EBITDA and margin performance while achieving our synergy targets. We have an incredible team that is dedicated to making this company successful and by helping local businesses grow with their comprehensive local marketing solutions tailored to their individual needs. I want to thank the leadership teams for their hard work as we've gone through this integration and launched our new tactic initiative -- tactical initiatives. We appreciate your continued interest and support. And now, let me turn it over to Dee.