Alfred T. Mockett
Analyst · Bowery
Thank you, Tyler, and good morning, everyone. The transformation of Dex One is well underway and generating solid results. Despite a lingering economic malaise and challenging conditions for the print publishing industry, we continued to make progress. Most notably, we delivered a 53% increase in digital bookings compared to the second quarter last year. Bundle accounts for more than 50% of all bookings in the first half of 2012. In the quarter, they represented 58% of total bookings. EBITDA was $141 million for the quarter. For the first half of the year, we have posted EBITDA of $291 million. We successfully retired $470 million of debt in the first half of the year and we expect to retire an additional $50 million by year end. We remain on track to achieve our guidance. The cultural shift we have driven within our most critical asset, our sales force, clearly has traction. The investments we've made in digital, in training, tools, technology, products and services are producing the results we all anticipated. During the quarter, we completed the roll out of our Bundle Builder iPad app to all sales professionals across the company. We deployed iPads to our sales force almost 2 years ago and people asked, "Why?" The answer is compelling on 2 fronts: Firstly, it makes Dex One products and services easier to buy and easier to sell, improving the adoption rate for Bundles by utilizing our value presentation and iPad app. Secondly and importantly, selling Bundles on the iPad has lifted the productivity of our sales force across the board, veterans and new hires alike. Our Digital portfolio is opening up new groups of target customers. This is important because it takes us beyond our traditional customer base, opening new markets and segments, bringing in new customers. For example, last month, we gained a new client in the business sector we would have never encountered in the past, DNA testing. This customer purchased an array of digital services including SEM and digital display ads to better promote their business. Our sales forces is our most important asset, and with their successful transformation to a digitally savvy team, we are building on this asset. This transformation is critical as print ad sales continue to decline as we managed the secular shift from print to digital. The effectiveness of Bundles cannot be overestimated. I said a number of times, Bundles make it easier for us to sell and easier for the customer to buy. In addition with Bundles, we see the rate of decline in print moderating within the Bundle from customer who spend more. Turning to sales performance. Overall bookings declined 13% for the quarter, but as I noted, bookings for digital increased 53%. Ad sales for the quarter were 1 point better than expected of minus 12% compared to the previously provided guidance. The company's revenue decline slowed to 11% for Q2. Now looking ahead to the third quarter, we do expect weaker print performance in some of our larger major metro markets, resulting in an overall ad sales of minus 13% to minus 14%. We remain on track to achieve our guidance for net revenue, EBITDA and free cash flow, and Greg will provide detail in a moment. Before I turn it over to Greg, let me highlight our progress to date in the areas of people, partners and packaging. Looking at the people side of the business, we have made great progress shifting to a digitally savvy customer-centric organization that is well-positioned to capture more of the small or medium business marketing investments as it shifts from print to digital. Our people have the tools, technology and training to effectively compete in a rapidly expanding local search market. Shifting to partners, we continue to work with digital experts from Google and Yahoo! to PaperG and Boostability to continuously improve our offerings and the results they generate for our customers. This rich network of digital experts plays an important role in our third and final area of packaging. During the quarter, we continued to work on enhancements to our local, social and mobile offerings. These enhancements will improve our customer search performance. With that, I will turn it over to Greg and then I will be back for questions.