Alfred Mockett
Analyst · JPMorgan Chase
Thank you, Tyler, and good morning. In the second quarter, we made significant progress in support of our strategic priorities, and we continue to transform our operations to better address the rapidly shifting marketing needs of local business. First, we expanded our digital capabilities from both a product and a partnership perspective. Second, we continue to streamline our business operations. And finally, we again posted solid EBITDA and free cash flow in the quarter, but also raised our full year guidance for these 2 key metrics. Today, I'll provide comments and context for quarterly sales and discuss our outlook for the third quarter. Steve will review financial highlights and updated 2011 guidance. Following Steve's comments, we will address your questions. Market conditions remain challenging and local businesses are still waiting for improvements in the local economy. Against this backdrop, ad sales declined 14.6% for the quarter, consistent with last year and in line with expectations. Bookings declined 15%, reflecting a similar trend to what we'd experienced in the same period a year ago. The results for the quarter were impacted by reduced customer counts and lower average spending. However, new sales initiatives are delivering modest improvements in these areas. Our net customer loss abated 29%, the best rate in nearly 2 years. Digital solutions and services are now generating more than 14% of total sales. In addition, new customers' average digital investment is approximately 30% of their total spend. This is in line with next year's digital weighting goal. Our Dex Guaranteed Actions and integrated service bundles are driving double-digit increases in spending with existing customers and 60% of our patch averaged single digit declines. Aside from these developments, the positive trends we highlighted on our previous investor call continued in the second quarter. Smaller markets, which comprise the majority of our sales, are still outperforming major metros. We continue to retain more than 90% of our large customers, and we generated positive growth in an additional 19 print books on our way to a target of 100 for this year. As we look at the plan to return to growth, we continue to focus on 3 important areas: new digital solutions and services, simplifying the buying process for local businesses by offering integrated bundles and ongoing investment in our sales channel. Starting with digital, in June, we announced an expanded relationship with Google, which is available to a select group of partners. This provides us with distinct market advantages. As a certified premium partner, Dex One will have the right to utilize co-branded marketing materials, have our marketing consultants trained by Google professional staff so that we can provide a greater level of support and service, gain dedicated resources to provide technical and engineering support and finally, work more closely with our teams to stay connected on forthcoming product developments so solutions can be added to bundles quickly. In addition, we recently reached agreements with several digital partners to support the launch of new solutions and services, including reputation management, Internet videos and mobile websites. In the coming months, we expect to introduce more digital offerings, including SEM for large customers, network display, social media optimization, customer relationship management and mobile display. Moving on to bundles. We have dramatically improved the way we provide solutions and services. We are simplifying the buying process and making it easier for customers to do business with Dex One. We tailor bundles to verticals and geography based on analytic tools. These packages are designed to deliver the right amount of leads to customers and help them manage their digital presence. Bundles can be customized by adding components to generate incremental value. Customers have responded favorably to this approach, and we believe this is the best way to help local businesses maximize their marketing investment. In addition, customers are excited about our Dex Guaranteed Action program, also known as DGA. It is the industry's first large-scale integrated marketing solution to provide upfront performance commitments. This is important because it promotes partnership and is a shared risk, shared reward system. Customers appreciate that we have the confidence necessary to back up our words with actions, literally and figuratively. DGA is now available in Phoenix, Minneapolis and Seattle. We have active campaigns in 10 additional cities on the way, on our way to 100 markets by 2012. We continue to meet our target of providing the guaranteed level of actions to 90% customers, with ample time to ramp-up fulfillment on the balance of the accounts. In addition, DGA is helping to drive sales, the early returns point to improved retention and greater receptivity to cross-selling efforts. The third growth initiative is investment in and expansion of the sales channel by improving tools, training and technology. We are committed to developing a 21st century sales force that is focused on providing outstanding support and service to local businesses. We are rolling out our team-based selling approach in a phased manner, and we're off to a good start. Our customer contact center in Overland Park, Kansas is key to this approach. We now have more than 150 marketing consultants actively engaged in customers and increasing contact frequency. With more customer touch points, we must enhance our ability to centralize, organize and share customer information across the enterprise. To support this, we are deploying salesforce.com's best-of-breed customer relationship management technologies. This investment will simplify our selling process, increase efficiency and allow us to better support local businesses. We continue to invest in our Sales Academy. It provides on-demand training for current employees, product and consultative sales training for recently hired sales professionals and fosters an environment of continuous learning. As of June 30, we have trained more than 300 new hires at the academy on our way to 600 for the year. The academy supports every marketing consultants via e-learning modules that cover a variety of topics from how to fully leverage the iPad sales tools to new product introductions. We've installed a Learning Management System, so that we can track each marketing consultant's curriculum and progress. For example, every marketing consultants has earned his or her iPad certification. In the future, we will also roll out additional video and podcast reference and reinforcement tools. Turning to third quarter guidance. We expect ad sales to decline between 14% and 15%. As you may recall, third quarter has a high concentration of major metro markets, including Seattle and Las Vegas. Local business conditions in Las Vegas remain amongst the worst in the country. In Seattle, one of the most wired cities in the U.S., local businesses were concerned about the Yellow Pages' opt-out program enacted by the City Council during the sales campaign. Despite the Council's actions, we continue to stand up for local businesses and vigorously defend our first amendment rights. To wrap up, we are in the midst of this continuous change. The goal of our transformation is to become the absolute best at connecting local business with consumers across several media platforms. We have confidence in our ability to succeed. We are in an excellent position to help customers confront the fragmented and complex local marketing landscape. To do this, we will provide effective, easy-to-use solutions and services designed to generate high-quality leads and establish a business generating digital presence. At the same time, we must provide consumers with rich, relevant local content in a timely, accurate and consistent fashion wherever and whenever they choose to search. Finally, pending the appointment of our new CFO, Sylvester Johnson will serve as our Principal Financial Officer. He will continue to maintain his current responsibilities as Controller and Chief Accounting Officer. I would like to thank Steve for his professionalism and dedication. He has been an excellent business partner, and we all wish him well. With that, I will hand over to Steve.